---
title: "On: search popularity and Share of Search worldwide"
description: "On offers running shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/on"
publisher: "Brandwave"
---

# On: search popularity and Share of Search worldwide

On offers running shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: On
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among running shoe brands**: 11.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Running shoe brands | 3 | 11.1% | 2.2M |

- [Running shoe brands](/demand/global-en/categories/running-shoe-brands)

## How has branded search demand for On changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for On worldwide held steady at 2.2M.
- Across the 11 months ending August 2026, On’s estimated Share of Search among running shoe brands worldwide decreased from 13.3% to 11.1%.
- Across the 11 months ending August 2026, On’s estimated Share of Search among running shoe brands worldwide peaked at 16.3% in June 2026 and was lowest at 11.1% in August 2026.

## How did search popularity change for running shoe brands worldwide in August 2026?

- In August 2026, Saucony gained estimated Share of Search among running shoe brands worldwide, from 8.4% to 9.9%.
- In August 2026, On lost estimated Share of Search among running shoe brands worldwide, from 12.7% to 11.1%.
- In August 2026, Brooks lost estimated Share of Search among running shoe brands worldwide, from 7.1% to 6.5%.
- ASICS’s estimated Share of Search among running shoe brands worldwide has gained ground for 3 months in a row, from 43.7% to 48.8% in August 2026.
- Estimated monthly branded searches for HOKA worldwide rose 10.8% over 11 measured months, from 4.3M to 4.8M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Running shoe brands | 2.2M | 13.3% | 3 |
| Nov 2025 | Running shoe brands | 2.5M | 14.4% | 3 |
| Dec 2025 | Running shoe brands | 2.7M | 15.6% | 3 |
| Jan 2026 | Running shoe brands | 2.1M | 13% | 3 |
| Feb 2026 | Running shoe brands | 1.9M | 13.1% | 3 |
| Mar 2026 | Running shoe brands | 2.4M | 13.1% | 3 |
| Apr 2026 | Running shoe brands | 2.5M | 13.7% | 3 |
| May 2026 | Running shoe brands | 2.7M | 14.5% | 3 |
| Jun 2026 | Running shoe brands | 2.9M | 16.3% | 3 |
| Jul 2026 | Running shoe brands | 2.1M | 12.7% | 3 |
| Aug 2026 | Running shoe brands | 2.2M | 11.1% | 3 |
| Sep 2026 | Running shoe brands | — | — | — |

## How is On measured?

Brandwave collects information about searches that people make online using On’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “on cloud shoes”
- “on cloudmonster”
- “on cloudrunner”
- “on cloudsurfer”
- “on cloudswift”
- “on com”
- “on running”
- “on running shoes”

## Which running shoe brands compete with On?

- [ASICS](/demand/global-en/brands/asics): Head-to-head: /demand/global-en/compare/asics-vs-on
- [HOKA](/demand/global-en/brands/hoka): Head-to-head: /demand/global-en/compare/hoka-vs-on
- [Saucony](/demand/global-en/brands/saucony): Head-to-head: /demand/global-en/compare/on-vs-saucony
- [Brooks](/demand/global-en/brands/brooks): Head-to-head: /demand/global-en/compare/brooks-vs-on

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "On: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/on

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/on. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.