---
title: "Omnicom: search popularity and Share of Search worldwide"
description: "Omnicom is an advertising holding company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/omnicom"
publisher: "Brandwave"
---

# Omnicom: search popularity and Share of Search worldwide

Omnicom is an advertising holding company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Omnicom
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among advertising agencies**: 35.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Advertising agencies | 2 | 35.9% | 74K |

- [Advertising agencies](/demand/global-en/categories/advertising-agencies)

## How has branded search demand for Omnicom changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Omnicom worldwide rose from 60.5K to 74K.
- Across the 11 months ending August 2026, Omnicom’s estimated Share of Search among advertising agencies worldwide increased from 24.8% to 35.9%.
- Across the 11 months ending August 2026, Omnicom’s estimated Share of Search among advertising agencies worldwide peaked at 51.1% in December 2025 and was lowest at 24.8% in October 2025.

## How did search popularity change for advertising agencies worldwide in August 2026?

- In August 2026, Omnicom gained estimated Share of Search among advertising agencies worldwide, from 31.7% to 35.9%.
- In August 2026, WPP Media gained estimated Share of Search among advertising agencies worldwide, from 6.3% to 7.2%.
- In August 2026, Havas lost estimated Share of Search among advertising agencies worldwide, from 38.8% to 35.9%.
- In August 2026, Publicis lost estimated Share of Search among advertising agencies worldwide, from 21.2% to 19.6%.
- Estimated monthly branded searches for Interpublic worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Advertising agencies | 60.5K | 24.8% | 2 |
| Nov 2025 | Advertising agencies | 90.5K | 35.7% | 1 |
| Dec 2025 | Advertising agencies | 165K | 51.1% | 1 |
| Jan 2026 | Advertising agencies | 90.5K | 32.1% | 2 |
| Feb 2026 | Advertising agencies | 90.5K | 30.8% | 2 |
| Mar 2026 | Advertising agencies | 74K | 30% | 2 |
| Apr 2026 | Advertising agencies | 74K | 30% | 2 |
| May 2026 | Advertising agencies | 90.5K | 34.5% | 2 |
| Jun 2026 | Advertising agencies | 90.5K | 34.5% | 2 |
| Jul 2026 | Advertising agencies | 74K | 31.7% | 2 |
| Aug 2026 | Advertising agencies | 74K | 35.9% | 2 |
| Sep 2026 | Advertising agencies | — | — | — |

## How is Omnicom measured?

Brandwave collects information about searches that people make online using Omnicom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “omnicom”

## Which advertising agencies compete with Omnicom?

- [Havas](/demand/global-en/brands/havas): Head-to-head: /demand/global-en/compare/havas-vs-omnicom
- [Publicis](/demand/global-en/brands/publicis): Head-to-head: /demand/global-en/compare/omnicom-vs-publicis
- [WPP Media](/demand/global-en/brands/wpp-media): Head-to-head: /demand/global-en/compare/omnicom-vs-wpp-media
- [Interpublic](/demand/global-en/brands/interpublic): Head-to-head: /demand/global-en/compare/interpublic-vs-omnicom

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Omnicom: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/omnicom

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/omnicom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.