---
title: "Omnata: search popularity and Share of Search worldwide"
description: "Omnata provides tools to sync warehouse data into business tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/omnata"
publisher: "Brandwave"
---

# Omnata: search popularity and Share of Search worldwide

Omnata provides tools to sync warehouse data into business tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Omnata
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among reverse ETL platforms**: 0.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Reverse ETL platforms | 5 | 0.6% | 210 |

- [Reverse ETL platforms](/demand/global-en/categories/reverse-etl-platforms)

## How has branded search demand for Omnata changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Omnata worldwide fell from 260 to 210.
- Across the 11 months ending August 2026, Omnata’s estimated Share of Search among reverse ETL platforms worldwide held steady, from 0.67% to 0.6%.

## How did search popularity change for reverse ETL platforms worldwide in August 2026?

- In August 2026, Hightouch gained estimated Share of Search among reverse ETL platforms worldwide, from 77.8% to 80.4%.
- In August 2026, RudderStack lost estimated Share of Search among reverse ETL platforms worldwide, from 18.3% to 15.6%.
- Estimated monthly branded searches for Syncari worldwide fell 33.3% over 11 measured months, from 720 to 480 in August 2026.
- Estimated monthly branded searches for Polytomic worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.
- Estimated monthly branded searches for Omnata worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Reverse ETL platforms | 260 | 0.67% | 5 |
| Nov 2025 | Reverse ETL platforms | 260 | 0.77% | 5 |
| Dec 2025 | Reverse ETL platforms | 210 | 0.66% | 5 |
| Jan 2026 | Reverse ETL platforms | 210 | 0.54% | 5 |
| Feb 2026 | Reverse ETL platforms | 260 | 0.68% | 5 |
| Mar 2026 | Reverse ETL platforms | 260 | 0.65% | 5 |
| Apr 2026 | Reverse ETL platforms | 260 | 0.59% | 5 |
| May 2026 | Reverse ETL platforms | 260 | 0.59% | 5 |
| Jun 2026 | Reverse ETL platforms | 210 | 0.56% | 5 |
| Jul 2026 | Reverse ETL platforms | 260 | 0.71% | 5 |
| Aug 2026 | Reverse ETL platforms | 210 | 0.6% | 5 |
| Sep 2026 | Reverse ETL platforms | — | — | — |

## How is Omnata measured?

Brandwave collects information about searches that people make online using Omnata’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “omnata”

## Which reverse ETL platforms compete with Omnata?

- [Hightouch](/demand/global-en/brands/hightouch): Head-to-head: /demand/global-en/compare/hightouch-vs-omnata
- [RudderStack](/demand/global-en/brands/rudderstack): Head-to-head: /demand/global-en/compare/omnata-vs-rudderstack
- [Polytomic](/demand/global-en/brands/polytomic): Head-to-head: /demand/global-en/compare/omnata-vs-polytomic
- [Syncari](/demand/global-en/brands/syncari): Head-to-head: /demand/global-en/compare/omnata-vs-syncari

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Omnata: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/omnata

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/omnata. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.