---
title: "Omada: search popularity and Share of Search worldwide"
description: "Omada is an identity governance platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/omada"
publisher: "Brandwave"
---

# Omada: search popularity and Share of Search worldwide

Omada is an identity governance platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Omada
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among identity governance platforms**: 0.09%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Identity governance platforms | 5 | 0.09% | 720 |

- [Identity governance platforms](/demand/global-en/categories/identity-governance-platforms)

## How has branded search demand for Omada changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Omada worldwide rose from 590 to 720.
- Across the 11 months ending August 2026, Omada’s estimated Share of Search among identity governance platforms worldwide held steady, from 0.08% to 0.09%.

## How did search popularity change for identity governance platforms worldwide in August 2026?

- Estimated monthly branded searches for Omada worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Identity governance platforms | 590 | 0.08% | 5 |
| Nov 2025 | Identity governance platforms | 480 | 0.06% | 5 |
| Dec 2025 | Identity governance platforms | 390 | 0.05% | 5 |
| Jan 2026 | Identity governance platforms | 590 | 0.08% | 5 |
| Feb 2026 | Identity governance platforms | 590 | 0.08% | 5 |
| Mar 2026 | Identity governance platforms | 720 | 0.08% | 5 |
| Apr 2026 | Identity governance platforms | 720 | 0.09% | 5 |
| May 2026 | Identity governance platforms | 590 | 0.08% | 5 |
| Jun 2026 | Identity governance platforms | 590 | 0.08% | 5 |
| Jul 2026 | Identity governance platforms | 590 | 0.08% | 5 |
| Aug 2026 | Identity governance platforms | 720 | 0.09% | 5 |
| Sep 2026 | Identity governance platforms | — | — | — |

## How is Omada measured?

Brandwave collects information about searches that people make online using Omada’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “omada identity”

## Which identity governance platforms compete with Omada?

- [Okta](/demand/global-en/brands/okta): Head-to-head: /demand/global-en/compare/okta-vs-omada
- [SailPoint](/demand/global-en/brands/sailpoint): Head-to-head: /demand/global-en/compare/omada-vs-sailpoint
- [Saviynt](/demand/global-en/brands/saviynt): Head-to-head: /demand/global-en/compare/omada-vs-saviynt
- [One Identity](/demand/global-en/brands/one-identity): Head-to-head: /demand/global-en/compare/omada-vs-one-identity

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Omada: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/omada

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/omada. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.