--- title: "OluKai: search popularity worldwide" description: "A footwear brand inspired by Hawaii, known for sandals and slippers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/olukai" publisher: "Brandwave" --- # OluKai: search popularity worldwide A footwear brand inspired by Hawaii, known for sandals and slippers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: OluKai - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among flip flop brands**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Flip flop brands | 6 | 1.3% | 201K | - [Flip flop brands](/demand/global-en/categories/flip-flop-brands) ## Top flip flop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OluKai appeared in all five answers. OluKai is the most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OluKai | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Archies | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Reef | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Havaianas | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Birkenstock | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | OOFOS | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Vionic | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Teva | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Sanuk | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Crocs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FitFlop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ipanema | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about flip flop brands - Asked ChatGPT "Which flip flop brand should I buy?": 1. Archies, 2. Havaianas, 3. OluKai, 4. Reef - Asked ChatGPT "What are the best flip flop brands?": 1. OluKai, 2. OOFOS, 3. Reef, 4. Birkenstock, 5. Havaianas, 6. Vionic, 7. Archies - Asked ChatGPT "What's the best flip flop brand for summer casual wear?": 1. Reef, 2. OluKai, 3. Havaianas, 4. Sanuk - Searched Google, AI Overview "best flip flops": 1. OluKai, 2. Archies, 3. OOFOS, 4. Teva, 5. Reef - Searched Google, AI Overview "sandals brands": 1. Birkenstock, 2. Archies, 3. Vionic, 4. Teva, 5. Sanuk, 6. Reef, 7. OluKai Not named in any answer: Crocs, FitFlop and Ipanema. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for OluKai changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for OluKai worldwide rose from 135K to 201K. - Across the 12 months ending September 2026, OluKai’s share of searches among flip flop brands worldwide held steady, from 0.95% to 1.3%. ## How did search popularity change for flip flop brands worldwide in September 2026? - In September 2026, Crocs gained share of searches among flip flop brands worldwide, from 44.4% to 47.3%. - In September 2026, Birkenstock gained share of searches among flip flop brands worldwide, from 36.3% to 38.7%. - In September 2026, Havaianas lost share of searches among flip flop brands worldwide, from 13.3% to 7.7%. - OOFOS’s share of searches among flip flop brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.3% in September 2026. - Estimated monthly branded searches for Archies worldwide rose 238.5% over 12 measured months, from 1.3K to 4.4K in September 2026. - Estimated monthly branded searches for Ipanema worldwide rose 124.1% over 12 measured months, from 5.4K to 12.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Flip flop brands | 135K | 0.95% | 6 | | Nov 2025 | Flip flop brands | 165K | 0.92% | 6 | | Dec 2025 | Flip flop brands | 201K | 1% | 6 | | Jan 2026 | Flip flop brands | 135K | 1.1% | 6 | | Feb 2026 | Flip flop brands | 135K | 1.1% | 6 | | Mar 2026 | Flip flop brands | 246K | 1.4% | 5 | | Apr 2026 | Flip flop brands | 301K | 1.6% | 4 | | May 2026 | Flip flop brands | 301K | 1.4% | 6 | | Jun 2026 | Flip flop brands | 301K | 1.2% | 6 | | Jul 2026 | Flip flop brands | 301K | 1.2% | 6 | | Aug 2026 | Flip flop brands | 246K | 1.2% | 6 | | Sep 2026 | Flip flop brands | 201K | 1.3% | 6 | ## How are OluKai’s branded searches counted? Brandwave collects information about searches that people make online using OluKai’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “olukai” ## Which flip flop brands compete with OluKai? - [Crocs](/demand/global-en/brands/crocs) - [Birkenstock](/demand/global-en/brands/birkenstock) - [Havaianas](/demand/global-en/brands/havaianas): Head-to-head: /demand/global-en/compare/havaianas-vs-olukai - [OOFOS](/demand/global-en/brands/oofos): Head-to-head: /demand/global-en/compare/olukai-vs-oofos - [FitFlop](/demand/global-en/brands/fitflop): Head-to-head: /demand/global-en/compare/fitflop-vs-olukai - [Reef](/demand/global-en/brands/reef-sandals): Head-to-head: /demand/global-en/compare/olukai-vs-reef-sandals - [Vionic](/demand/global-en/brands/vionic): Head-to-head: /demand/global-en/compare/olukai-vs-vionic - [Sanuk](/demand/global-en/brands/sanuk) - [Ipanema](/demand/global-en/brands/ipanema) - [Archies](/demand/global-en/brands/archies) - [Teva](/demand/global-en/brands/teva) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "OluKai: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/olukai This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/olukai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.