---
title: "Oliver: search popularity and Share of Search worldwide"
description: "Oliver is a work boot brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/oliver"
publisher: "Brandwave"
---

# Oliver: search popularity and Share of Search worldwide

Oliver is a work boot brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Oliver
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among work boot brands**: 20.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Work boot brands | 3 | 20.5% | 368K |

- [Work boot brands](/demand/global-en/categories/work-boot-brands)

## How has branded search demand for Oliver changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Oliver worldwide rose from 301K to 368K.
- Across the 11 months ending August 2026, Oliver’s estimated Share of Search among work boot brands worldwide increased from 9.6% to 20.5%.
- Across the 11 months ending August 2026, Oliver’s estimated Share of Search among work boot brands worldwide peaked at 38.3% in June 2026 and was lowest at 7.9% in November 2025.
- Across the 11 months ending August 2026, Oliver rose from 4th to 3rd among work boot brands worldwide.

## How did search popularity change for work boot brands worldwide in August 2026?

- In August 2026, Blundstone gained estimated Share of Search among work boot brands worldwide, from 12.2% to 16.8%.
- In August 2026, Ariat gained estimated Share of Search among work boot brands worldwide, from 33.3% to 37.5%.
- In August 2026, Oliver lost estimated Share of Search among work boot brands worldwide, from 27.2% to 20.5%.
- In August 2026, Red Wing lost estimated Share of Search among work boot brands worldwide, from 27.2% to 25.1%.
- Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Work boot brands | 301K | 9.6% | 4 |
| Nov 2025 | Work boot brands | 301K | 7.9% | 4 |
| Dec 2025 | Work boot brands | 301K | 8.3% | 4 |
| Jan 2026 | Work boot brands | 301K | 9% | 4 |
| Feb 2026 | Work boot brands | 301K | 14.7% | 4 |
| Mar 2026 | Work boot brands | 368K | 10.3% | 3 |
| Apr 2026 | Work boot brands | 450K | 19% | 3 |
| May 2026 | Work boot brands | 368K | 21.2% | 3 |
| Jun 2026 | Work boot brands | 823K | 38.3% | 1 |
| Jul 2026 | Work boot brands | 450K | 27.2% | 2 |
| Aug 2026 | Work boot brands | 368K | 20.5% | 3 |
| Sep 2026 | Work boot brands | — | — | — |

## How is Oliver measured?

Brandwave collects information about searches that people make online using Oliver’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “oliver”

## Which work boot brands compete with Oliver?

- [Ariat](/demand/global-en/brands/ariat): Head-to-head: /demand/global-en/compare/ariat-vs-oliver
- [Red Wing](/demand/global-en/brands/red-wing): Head-to-head: /demand/global-en/compare/oliver-vs-red-wing
- [Blundstone](/demand/global-en/brands/blundstone): Head-to-head: /demand/global-en/compare/blundstone-vs-oliver
- [Caterpillar](/demand/global-en/brands/caterpillar): Head-to-head: /demand/global-en/compare/caterpillar-vs-oliver

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Oliver: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/oliver

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/oliver. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.