--- title: "Old Town: search popularity and Share of Search worldwide" description: "Old Town is kayak maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/old-town" publisher: "Brandwave" --- # Old Town: search popularity and Share of Search worldwide Old Town is kayak maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Old Town - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among kayak brands**: 59.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Kayak brands | 1 | 59.4% | 1.5M | | Canoe brands | 1 | 72.2% | 1.5M | - [Kayak brands](/demand/global-en/categories/kayak-brands) - [Canoe brands](/demand/global-en/categories/canoe-brands) ## How has branded search demand for Old Town changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Old Town worldwide rose from 823K to 1.5M. - Across the 11 months ending August 2026, Old Town’s estimated Share of Search among kayak brands worldwide increased from 36.5% to 59.4%. - Across the 11 months ending August 2026, Old Town’s estimated Share of Search among kayak brands worldwide peaked at 59.4% in August 2026 and was lowest at 29% in November 2025. - Across the 11 months ending August 2026, Old Town rose from 2nd to 1st among kayak brands worldwide. - Across the 11 months ending August 2026, Old Town’s estimated Share of Search among canoe brands worldwide increased from 44.6% to 72.2%. - Across the 11 months ending August 2026, Old Town’s estimated Share of Search among canoe brands worldwide peaked at 72.2% in August 2026 and was lowest at 35% in December 2025. - Across the 11 months ending August 2026, Old Town rose from 2nd to 1st among canoe brands worldwide. ## How did search popularity change for kayak brands worldwide in August 2026? - In August 2026, Old Town gained estimated Share of Search among kayak brands worldwide, from 51.3% to 59.4%. - In August 2026, Intex lost estimated Share of Search among kayak brands worldwide, from 15.5% to 9.7%. - In August 2026, Pelican lost estimated Share of Search among kayak brands worldwide, from 23.1% to 21.8%. - In August 2026, Perception lost estimated Share of Search among kayak brands worldwide, from 8.5% to 8%. - Estimated monthly branded searches for Wilderness Systems worldwide rose 125% over 11 measured months, from 3.6K to 8.1K in August 2026. - Estimated monthly branded searches for Hobie worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026. ## How did search popularity change for canoe brands worldwide in August 2026? - In August 2026, Old Town gained estimated Share of Search among canoe brands worldwide, from 67.9% to 72.2%. - In August 2026, Pelican lost estimated Share of Search among canoe brands worldwide, from 30.6% to 26.5%. - Estimated monthly branded searches for Esquif worldwide rose 50% over 11 measured months, from 3.6K to 5.4K in August 2026. - Estimated monthly branded searches for Mad River worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026. - Estimated monthly branded searches for Nova Craft worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026. - Estimated monthly branded searches for Wenonah worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kayak brands | 823K | 36.5% | 2 | | Nov 2025 | Kayak brands | 673K | 29% | 2 | | Dec 2025 | Kayak brands | 673K | 29.7% | 2 | | Jan 2026 | Kayak brands | 673K | 31% | 2 | | Feb 2026 | Kayak brands | 673K | 32.9% | 2 | | Mar 2026 | Kayak brands | 823K | 36.9% | 2 | | Apr 2026 | Kayak brands | 1M | 43.5% | 1 | | May 2026 | Kayak brands | 1M | 43.2% | 1 | | Jun 2026 | Kayak brands | 1.2M | 47.7% | 1 | | Jul 2026 | Kayak brands | 1.2M | 51.3% | 1 | | Aug 2026 | Kayak brands | 1.5M | 59.4% | 1 | | Sep 2026 | Kayak brands | — | — | — | | Oct 2025 | Canoe brands | 823K | 44.6% | 2 | | Nov 2025 | Canoe brands | 673K | 35.1% | 2 | | Dec 2025 | Canoe brands | 673K | 35% | 2 | | Jan 2026 | Canoe brands | 673K | 39.5% | 2 | | Feb 2026 | Canoe brands | 673K | 39.7% | 2 | | Mar 2026 | Canoe brands | 823K | 44.6% | 2 | | Apr 2026 | Canoe brands | 1M | 54.1% | 1 | | May 2026 | Canoe brands | 1M | 58.8% | 1 | | Jun 2026 | Canoe brands | 1.2M | 68% | 1 | | Jul 2026 | Canoe brands | 1.2M | 67.9% | 1 | | Aug 2026 | Canoe brands | 1.5M | 72.2% | 1 | | Sep 2026 | Canoe brands | — | — | — | ## How is Old Town measured? Brandwave collects information about searches that people make online using Old Town’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “old town” ## Which kayak brands compete with Old Town? - [Pelican](/demand/global-en/brands/pelican): Head-to-head: /demand/global-en/compare/old-town-vs-pelican - [Intex](/demand/global-en/brands/intex): Head-to-head: /demand/global-en/compare/intex-vs-old-town - [Perception](/demand/global-en/brands/perception): Head-to-head: /demand/global-en/compare/old-town-vs-perception - [Hobie](/demand/global-en/brands/hobie): Head-to-head: /demand/global-en/compare/hobie-vs-old-town - [Wilderness Systems](/demand/global-en/brands/wilderness-systems): Head-to-head: /demand/global-en/compare/old-town-vs-wilderness-systems ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Old Town: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/old-town This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/old-town. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.