---
title: "Old Navy: search popularity worldwide"
description: "An American clothing retailer owned by Gap Inc. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/old-navy"
publisher: "Brandwave"
---

# Old Navy: search popularity worldwide

An American clothing retailer owned by Gap Inc. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Old Navy
- **Owned by**: Gap Inc.
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among women's fashion retailers**: 9.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Women's fashion retailers | 4 | 9.7% | 9.1M |
| Kids clothing brands | 12 | 0.5% | 22.2K |
| Maternity clothing brands | 4 | 6.9% | 27.1K |

- [Women's fashion retailers](/demand/global-en/categories/womens-fashion-retailers)
- [Kids clothing brands](/demand/global-en/categories/kids-clothing-brands)
- [Maternity clothing brands](/demand/global-en/categories/maternity-clothing-brands)

## Top women's fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Old Navy was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Old Navy is the third most recommended of the 13.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Madewell | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Nordstrom | 2nd | 1 of 3 | 1 of 1 | 2 of 4 |
| Old Navy | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Zara | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Uniqlo | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Quince | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Aritzia | 7th | 2 of 3 | 0 of 1 | 2 of 4 |
| H&M | 8th | 0 of 3 | 1 of 1 | 1 of 4 |
| Anthropologie | 9th | 2 of 3 | 0 of 1 | 2 of 4 |
| Cotton On | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Country Road | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Seed Heritage | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Max | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about women's fashion retailers

- Asked ChatGPT "Which women's fashion retailer should I shop at?": 1. Madewell, 2. Zara, 3. Old Navy, 4. Aritzia, 5. Anthropologie
- Asked ChatGPT "What are the best women's fashion retailers?": 1. Nordstrom, 2. Quince, 3. Madewell, 4. Aritzia, 5. Zara, 6. Old Navy, 7. Anthropologie, 8. Uniqlo
- Asked ChatGPT "What's the best women's fashion retailer for everyday clothes?": 1. Uniqlo, 2. Old Navy, 3. Madewell, 4. Quince
- Searched Google, AI Overview "women's fashion retailers": 1. Nordstrom, 2. H&M

Not named in any answer: Cotton On, Country Road, Seed Heritage and Max.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026.

## How has branded search demand for Old Navy changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Old Navy worldwide fell from 11.2M to 9.2M.
- Across the 12 months ending September 2026, Old Navy’s share of searches among women's fashion retailers worldwide decreased from 10.9% to 9.7%.
- Across the 12 months ending September 2026, Old Navy’s share of searches among women's fashion retailers worldwide peaked at 11.9% in July 2026 and was lowest at 7.9% in January 2026.
- Across the 12 months ending September 2026, Old Navy’s share of searches among kids clothing brands worldwide held steady, from 0.57% to 0.5%.
- Across the 12 months ending September 2026, Old Navy’s share of searches among maternity clothing brands worldwide decreased from 9.6% to 6.9%.
- Across the 12 months ending September 2026, Old Navy’s share of searches among maternity clothing brands worldwide peaked at 10.4% in July 2026 and was lowest at 6.9% in September 2026.
- Across the 12 months ending September 2026, Old Navy fell from 3rd to 4th among maternity clothing brands worldwide.

## How did search popularity change for women's fashion retailers worldwide in September 2026?

- In September 2026, Aritzia gained share of searches among women's fashion retailers worldwide, from 3.5% to 4.4%.
- In September 2026, Zara gained share of searches among women's fashion retailers worldwide, from 39.2% to 39.7%.
- In September 2026, Old Navy lost share of searches among women's fashion retailers worldwide, from 11.7% to 9.7%.
- Estimated monthly branded searches for Quince worldwide rose 45.9% over 12 measured months, from 269K to 392K in September 2026.
- Estimated monthly branded searches for Cotton On worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026.
- Estimated monthly branded searches for H&M worldwide fell 18.6% over 12 measured months, from 20.4M to 16.6M in September 2026.

## How did search popularity change for kids clothing brands worldwide in September 2026?

- In September 2026, Janie and Jack overtook Gap Kids to rank 3rd among kids clothing brands worldwide, with 6.8% of the searches.
- In September 2026, Carter's gained share of searches among kids clothing brands worldwide, from 56.3% to 61.8%.
- In September 2026, Gap Kids lost share of searches among kids clothing brands worldwide, from 6.2% to 4.5%.
- In September 2026, Petit Bateau lost share of searches among kids clothing brands worldwide, from 11.3% to 10.1%.
- In September 2026, JoJo Maman Bébé lost share of searches among kids clothing brands worldwide, from 3.6% to 2.5%.
- In September 2026, Polarn O. Pyret lost share of searches among kids clothing brands worldwide, from 2.3% to 1.7%.

## How did search popularity change for maternity clothing brands worldwide in September 2026?

- In September 2026, PinkBlush gained share of searches among maternity clothing brands worldwide, from 46% to 54.8%.
- In September 2026, Old Navy lost share of searches among maternity clothing brands worldwide, from 9.5% to 6.9%.
- In September 2026, Kindred Bravely lost share of searches among maternity clothing brands worldwide, from 14.3% to 12.6%.
- In September 2026, Motherhood Maternity lost share of searches among maternity clothing brands worldwide, from 5.2% to 3.8%.
- In September 2026, Mamalicious lost share of searches among maternity clothing brands worldwide, from 8.1% to 7.2%.
- In September 2026, Ingrid & Isabel lost share of searches among maternity clothing brands worldwide, from 2.8% to 2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Women's fashion retailers | 11.1M | 10.9% | 4 |
| Nov 2025 | Women's fashion retailers | 13.6M | 10.9% | 4 |
| Dec 2025 | Women's fashion retailers | 13.6M | 11.4% | 4 |
| Jan 2026 | Women's fashion retailers | 7.5M | 7.9% | 4 |
| Feb 2026 | Women's fashion retailers | 7.5M | 9.8% | 4 |
| Mar 2026 | Women's fashion retailers | 11.1M | 11.7% | 4 |
| Apr 2026 | Women's fashion retailers | 9.1M | 9.8% | 4 |
| May 2026 | Women's fashion retailers | 11.1M | 11.2% | 4 |
| Jun 2026 | Women's fashion retailers | 9.1M | 9.9% | 4 |
| Jul 2026 | Women's fashion retailers | 11.1M | 11.9% | 3 |
| Aug 2026 | Women's fashion retailers | 11.1M | 11.7% | 4 |
| Sep 2026 | Women's fashion retailers | 9.1M | 9.7% | 4 |
| Oct 2025 | Kids clothing brands | 27.1K | 0.57% | 12 |
| Nov 2025 | Kids clothing brands | 27.1K | 0.46% | 13 |
| Dec 2025 | Kids clothing brands | 22.2K | 0.49% | 13 |
| Jan 2026 | Kids clothing brands | 14.8K | 0.36% | 13 |
| Feb 2026 | Kids clothing brands | 14.8K | 0.41% | 13 |
| Mar 2026 | Kids clothing brands | 22.2K | 0.55% | 13 |
| Apr 2026 | Kids clothing brands | 18.1K | 0.49% | 13 |
| May 2026 | Kids clothing brands | 18.1K | 0.47% | 13 |
| Jun 2026 | Kids clothing brands | 14.8K | 0.45% | 13 |
| Jul 2026 | Kids clothing brands | 22.2K | 0.65% | 12 |
| Aug 2026 | Kids clothing brands | 27.1K | 0.68% | 12 |
| Sep 2026 | Kids clothing brands | 22.2K | 0.5% | 12 |
| Oct 2025 | Maternity clothing brands | 27.1K | 9.6% | 3 |
| Nov 2025 | Maternity clothing brands | 27.1K | 9.3% | 3 |
| Dec 2025 | Maternity clothing brands | 22.2K | 8.7% | 4 |
| Jan 2026 | Maternity clothing brands | 27.1K | 9.1% | 3 |
| Feb 2026 | Maternity clothing brands | 27.1K | 9.3% | 3 |
| Mar 2026 | Maternity clothing brands | 33.1K | 10.1% | 3 |
| Apr 2026 | Maternity clothing brands | 33.1K | 10.3% | 3 |
| May 2026 | Maternity clothing brands | 33.1K | 10.3% | 3 |
| Jun 2026 | Maternity clothing brands | 27.1K | 10.3% | 3 |
| Jul 2026 | Maternity clothing brands | 27.1K | 10.4% | 3 |
| Aug 2026 | Maternity clothing brands | 33.1K | 9.5% | 3 |
| Sep 2026 | Maternity clothing brands | 27.1K | 6.9% | 4 |

## How are Old Navy’s branded searches counted?

Brandwave collects information about searches that people make online using Old Navy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “old navy”
- “old navy kids”
- “old navy maternity”

## Which women's fashion retailers compete with Old Navy?

- [Zara](/demand/global-en/brands/zara): Head-to-head: /demand/global-en/compare/old-navy-vs-zara
- [H&M](/demand/global-en/brands/h-and-m): Head-to-head: /demand/global-en/compare/h-and-m-vs-old-navy
- [Uniqlo](/demand/global-en/brands/uniqlo): Head-to-head: /demand/global-en/compare/old-navy-vs-uniqlo
- [Nordstrom](/demand/global-en/brands/nordstrom): Head-to-head: /demand/global-en/compare/nordstrom-vs-old-navy
- [Aritzia](/demand/global-en/brands/aritzia): Head-to-head: /demand/global-en/compare/aritzia-vs-old-navy
- [Anthropologie](/demand/global-en/brands/anthropologie)
- [Cotton On](/demand/global-en/brands/cotton-on)
- [Madewell](/demand/global-en/brands/madewell)
- [Country Road](/demand/global-en/brands/country-road)
- [Quince](/demand/global-en/brands/quince)
- [Seed Heritage](/demand/global-en/brands/seed-heritage)
- [Max](/demand/global-en/brands/max)

## Who owns Old Navy?

Old Navy is owned by Gap Inc.. Brandwave also tracks Athleta and Gap Kids, owned by the same company, worldwide.

- [Gap Inc.](/demand/global-en/companies/gap-inc): Owns 3 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Old Navy?

Old Navy is owned by Gap Inc.. Brandwave also tracks Athleta and Gap Kids, owned by the same company, worldwide.

## Cite this page

Brandwave. "Old Navy: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/old-navy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/old-navy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.