--- title: "Old El Paso: search popularity and Share of Search worldwide" description: "Old El Paso makes herbs, spices or seasonings sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/old-el-paso" publisher: "Brandwave" --- # Old El Paso: search popularity and Share of Search worldwide Old El Paso makes herbs, spices or seasonings sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Old El Paso - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among tortillas**: 1.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tortillas | 5 | 1.8% | 40.5K | | Salsa brands | 4 | 1.9% | 40.5K | - [Tortillas](/demand/global-en/categories/tortillas) - [Salsa brands](/demand/global-en/categories/salsa-brands) ## How has branded search demand for Old El Paso changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Old El Paso worldwide fell from 49.5K to 40.5K. - Across the 11 months ending August 2026, Old El Paso’s estimated Share of Search among tortillas worldwide held steady, from 2.1% to 1.8%. - Across the 11 months ending August 2026, Old El Paso’s estimated Share of Search among salsa brands worldwide decreased from 2.5% to 1.9%. ## How did search popularity change for tortillas worldwide in August 2026? - In August 2026, Santa Maria gained estimated Share of Search among tortillas worldwide, from 36.6% to 37.5%. - In August 2026, Discovery gained estimated Share of Search among tortillas worldwide, from 29.9% to 30.6%. - In August 2026, Guerrero lost estimated Share of Search among tortillas worldwide, from 10.9% to 9.1%. - Estimated monthly branded searches for La Banderita worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026. - Estimated monthly branded searches for Old El Paso worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. ## How did search popularity change for salsa brands worldwide in August 2026? - In August 2026, Santa Maria gained estimated Share of Search among salsa brands worldwide, from 34.9% to 39.6%. - In August 2026, Doritos lost estimated Share of Search among salsa brands worldwide, from 42.7% to 39.6%. - In August 2026, Pace lost estimated Share of Search among salsa brands worldwide, from 19.1% to 17.7%. - Estimated monthly branded searches for Newman's Own worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026. - Estimated monthly branded searches for Old El Paso worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tortillas | 49.5K | 2.1% | 5 | | Nov 2025 | Tortillas | 40.5K | 2% | 5 | | Dec 2025 | Tortillas | 40.5K | 2.1% | 5 | | Jan 2026 | Tortillas | 49.5K | 2.1% | 5 | | Feb 2026 | Tortillas | 49.5K | 2.7% | 5 | | Mar 2026 | Tortillas | 49.5K | 2.4% | 5 | | Apr 2026 | Tortillas | 40.5K | 2% | 5 | | May 2026 | Tortillas | 40.5K | 1.9% | 5 | | Jun 2026 | Tortillas | 40.5K | 2.2% | 5 | | Jul 2026 | Tortillas | 40.5K | 2.2% | 5 | | Aug 2026 | Tortillas | 40.5K | 1.8% | 5 | | Sep 2026 | Tortillas | — | — | — | | Oct 2025 | Salsa brands | 49.5K | 2.5% | 4 | | Nov 2025 | Salsa brands | 40.5K | 2.1% | 4 | | Dec 2025 | Salsa brands | 40.5K | 2.1% | 4 | | Jan 2026 | Salsa brands | 49.5K | 2.5% | 4 | | Feb 2026 | Salsa brands | 49.5K | 2.8% | 4 | | Mar 2026 | Salsa brands | 49.5K | 2.6% | 4 | | Apr 2026 | Salsa brands | 40.5K | 2.1% | 4 | | May 2026 | Salsa brands | 40.5K | 2.1% | 4 | | Jun 2026 | Salsa brands | 40.5K | 2.2% | 4 | | Jul 2026 | Salsa brands | 40.5K | 2.1% | 4 | | Aug 2026 | Salsa brands | 40.5K | 1.9% | 4 | | Sep 2026 | Salsa brands | — | — | — | ## How is Old El Paso measured? Brandwave collects information about searches that people make online using Old El Paso’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “oldelpaso” ## Which tortillas compete with Old El Paso? - [Santa Maria](/demand/global-en/brands/santa-maria): Head-to-head: /demand/global-en/compare/old-el-paso-vs-santa-maria - [Discovery](/demand/global-en/brands/discovery): Head-to-head: /demand/global-en/compare/discovery-vs-old-el-paso - [Mission](/demand/global-en/brands/mission): Head-to-head: /demand/global-en/compare/mission-vs-old-el-paso - [Guerrero](/demand/global-en/brands/guerrero): Head-to-head: /demand/global-en/compare/guerrero-vs-old-el-paso - [La Banderita](/demand/global-en/brands/la-banderita): Head-to-head: /demand/global-en/compare/la-banderita-vs-old-el-paso ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Old El Paso: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/old-el-paso This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/old-el-paso. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.