---
title: "Old Bay: search popularity and Share of Search worldwide"
description: "Old Bay is seasoning brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/old-bay"
publisher: "Brandwave"
---

# Old Bay: search popularity and Share of Search worldwide

Old Bay is seasoning brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Old Bay
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among seasoning brands**: 14%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Seasoning brands | 4 | 14% | 110K |

- [Seasoning brands](/demand/global-en/categories/seasoning-brands)

## How has branded search demand for Old Bay changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Old Bay worldwide rose from 90.5K to 110K.
- Across the 11 months ending August 2026, Old Bay’s estimated Share of Search among seasoning brands worldwide increased from 12.8% to 14%.
- Across the 11 months ending August 2026, Old Bay’s estimated Share of Search among seasoning brands worldwide peaked at 17.4% in December 2025 and was lowest at 8.1% in November 2025.

## How did search popularity change for seasoning brands worldwide in August 2026?

- In August 2026, Lawry's overtook Old Bay to rank 3rd among seasoning brands worldwide, at 14%.
- In August 2026, Maggi gained estimated Share of Search among seasoning brands worldwide, from 53.9% to 57.4%.
- In August 2026, Knorr lost estimated Share of Search among seasoning brands worldwide, from 16.1% to 14%.
- In August 2026, Old Bay lost estimated Share of Search among seasoning brands worldwide, from 16.1% to 14%.
- Estimated monthly branded searches for McCormick worldwide fell 47.6% over 11 measured months, from 210 to 110 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Seasoning brands | 90.5K | 12.8% | 4 |
| Nov 2025 | Seasoning brands | 90.5K | 8.1% | 4 |
| Dec 2025 | Seasoning brands | 135K | 17.4% | 4 |
| Jan 2026 | Seasoning brands | 110K | 13.6% | 4 |
| Feb 2026 | Seasoning brands | 90.5K | 13.6% | 4 |
| Mar 2026 | Seasoning brands | 110K | 13.9% | 3 |
| Apr 2026 | Seasoning brands | 90.5K | 13.2% | 4 |
| May 2026 | Seasoning brands | 90.5K | 11.8% | 4 |
| Jun 2026 | Seasoning brands | 110K | 16.1% | 3 |
| Jul 2026 | Seasoning brands | 110K | 16.1% | 3 |
| Aug 2026 | Seasoning brands | 110K | 14% | 4 |
| Sep 2026 | Seasoning brands | — | — | — |

## How is Old Bay measured?

Brandwave collects information about searches that people make online using Old Bay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “old bay seasoning”

## Which seasoning brands compete with Old Bay?

- [Maggi](/demand/global-en/brands/maggi): Head-to-head: /demand/global-en/compare/maggi-vs-old-bay
- [Knorr](/demand/global-en/brands/knorr): Head-to-head: /demand/global-en/compare/knorr-vs-old-bay
- [Lawry's](/demand/global-en/brands/lawrys): Head-to-head: /demand/global-en/compare/lawrys-vs-old-bay
- [Masterfoods](/demand/global-en/brands/masterfoods): Head-to-head: /demand/global-en/compare/masterfoods-vs-old-bay
- [McCormick](/demand/global-en/brands/mccormick): Head-to-head: /demand/global-en/compare/mccormick-vs-old-bay

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Old Bay: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/old-bay

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/old-bay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.