---
title: "Olay: search popularity and Share of Search worldwide"
description: "Olay is a skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/olay"
publisher: "Brandwave"
---

# Olay: search popularity and Share of Search worldwide

Olay is a skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Olay
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among body wash brands**: 6.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Body wash brands | 3 | 6.4% | 201K |

- [Body wash brands](/demand/global-en/categories/body-wash-brands)

## How has branded search demand for Olay changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Olay worldwide held steady at 201K.
- Across the 11 months ending August 2026, Olay’s estimated Share of Search among body wash brands worldwide peaked at 6.6% in October 2025 and was lowest at 5.1% in July 2026.
- Across the 11 months ending August 2026, Olay rose from 4th to 3rd among body wash brands worldwide.

## How did search popularity change for body wash brands worldwide in August 2026?

- In August 2026, Olay overtook Aveeno to rank 3rd among body wash brands worldwide, at 6.4%.
- In August 2026, Cetaphil gained estimated Share of Search among body wash brands worldwide, from 64.4% to 66.8%.
- In August 2026, Nivea lost estimated Share of Search among body wash brands worldwide, from 25.4% to 21.5%.
- Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.
- Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Body wash brands | 201K | 6.6% | 4 |
| Nov 2025 | Body wash brands | 201K | 5.8% | 4 |
| Dec 2025 | Body wash brands | 201K | 6.4% | 4 |
| Jan 2026 | Body wash brands | 201K | 5.8% | 4 |
| Feb 2026 | Body wash brands | 165K | 5.6% | 4 |
| Mar 2026 | Body wash brands | 201K | 6.4% | 4 |
| Apr 2026 | Body wash brands | 201K | 6.4% | 4 |
| May 2026 | Body wash brands | 165K | 5.8% | 4 |
| Jun 2026 | Body wash brands | 165K | 5.8% | 4 |
| Jul 2026 | Body wash brands | 165K | 5.1% | 4 |
| Aug 2026 | Body wash brands | 201K | 6.4% | 3 |
| Sep 2026 | Body wash brands | — | — | — |

## How is Olay measured?

Brandwave collects information about searches that people make online using Olay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “olay”

## Which body wash brands compete with Olay?

- [Cetaphil](/demand/global-en/brands/cetaphil): Head-to-head: /demand/global-en/compare/cetaphil-vs-olay
- [Nivea](/demand/global-en/brands/nivea): Head-to-head: /demand/global-en/compare/nivea-vs-olay
- [Aveeno](/demand/global-en/brands/aveeno): Head-to-head: /demand/global-en/compare/aveeno-vs-olay
- [Dove](/demand/global-en/brands/dove): Head-to-head: /demand/global-en/compare/dove-vs-olay

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Olay: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/olay

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/olay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.