--- title: "Okuma: search popularity and Share of Search worldwide" description: "Okuma makes fishing tackle sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/okuma" publisher: "Brandwave" --- # Okuma: search popularity and Share of Search worldwide Okuma makes fishing tackle sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Okuma - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among fishing reel brands**: 9.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fishing reel brands | 4 | 9.3% | 60.5K | | Fishing rod brands | 3 | 18.1% | 60.5K | - [Fishing reel brands](/demand/global-en/categories/fishing-reel-brands) - [Fishing rod brands](/demand/global-en/categories/fishing-rod-brands) ## How has branded search demand for Okuma changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Okuma worldwide held steady at 60.5K. - Across the 11 months ending August 2026, Okuma’s estimated Share of Search among fishing reel brands worldwide peaked at 10.9% in February 2026 and was lowest at 7.7% in May 2026. - Across the 11 months ending August 2026, Okuma’s estimated Share of Search among fishing rod brands worldwide decreased from 18.8% to 18.1%. - Across the 11 months ending August 2026, Okuma’s estimated Share of Search among fishing rod brands worldwide peaked at 20.4% in February 2026 and was lowest at 15.9% in May 2026. ## How did search popularity change for fishing reel brands worldwide in August 2026? - In August 2026, Shimano gained estimated Share of Search among fishing reel brands worldwide, from 55.2% to 56.7%. - In August 2026, Daiwa gained estimated Share of Search among fishing reel brands worldwide, from 20.3% to 20.8%. - In August 2026, Abu Garcia lost estimated Share of Search among fishing reel brands worldwide, from 13.6% to 11.4%. - Okuma’s estimated Share of Search among fishing reel brands worldwide has gained ground for 3 months in a row, from 7.7% to 9.3% in August 2026. - Pflueger’s estimated Share of Search among fishing reel brands worldwide has lost ground for 3 months in a row, from 1.5% to 1% in August 2026. - Estimated monthly branded searches for PENN worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026. ## How did search popularity change for fishing rod brands worldwide in August 2026? - In August 2026, Daiwa gained estimated Share of Search among fishing rod brands worldwide, from 38.5% to 40.4%. - In August 2026, Okuma gained estimated Share of Search among fishing rod brands worldwide, from 17.2% to 18.1%. - In August 2026, Shimano Fishing gained estimated Share of Search among fishing rod brands worldwide, from 17.2% to 18.1%. - In August 2026, Abu Garcia lost estimated Share of Search among fishing rod brands worldwide, from 25.8% to 22.1%. - Estimated monthly branded searches for PENN worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fishing reel brands | 60.5K | 9.4% | 4 | | Nov 2025 | Fishing reel brands | 60.5K | 10.7% | 4 | | Dec 2025 | Fishing reel brands | 60.5K | 10.5% | 4 | | Jan 2026 | Fishing reel brands | 60.5K | 10.7% | 4 | | Feb 2026 | Fishing reel brands | 60.5K | 10.9% | 3 | | Mar 2026 | Fishing reel brands | 60.5K | 9.3% | 4 | | Apr 2026 | Fishing reel brands | 60.5K | 8.1% | 4 | | May 2026 | Fishing reel brands | 60.5K | 7.7% | 4 | | Jun 2026 | Fishing reel brands | 60.5K | 8.8% | 4 | | Jul 2026 | Fishing reel brands | 60.5K | 9.1% | 4 | | Aug 2026 | Fishing reel brands | 60.5K | 9.3% | 4 | | Sep 2026 | Fishing reel brands | — | — | — | | Oct 2025 | Fishing rod brands | 60.5K | 18.8% | 3 | | Nov 2025 | Fishing rod brands | 60.5K | 19.6% | 3 | | Dec 2025 | Fishing rod brands | 60.5K | 18.8% | 3 | | Jan 2026 | Fishing rod brands | 60.5K | 19.6% | 3 | | Feb 2026 | Fishing rod brands | 60.5K | 20.4% | 2 | | Mar 2026 | Fishing rod brands | 60.5K | 18.8% | 3 | | Apr 2026 | Fishing rod brands | 60.5K | 17.3% | 3 | | May 2026 | Fishing rod brands | 60.5K | 15.9% | 3 | | Jun 2026 | Fishing rod brands | 60.5K | 16.3% | 3 | | Jul 2026 | Fishing rod brands | 60.5K | 17.2% | 3 | | Aug 2026 | Fishing rod brands | 60.5K | 18.1% | 3 | | Sep 2026 | Fishing rod brands | — | — | — | ## How is Okuma measured? Brandwave collects information about searches that people make online using Okuma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “okuma” ## Which fishing reel brands compete with Okuma? - [Shimano](/demand/global-en/brands/shimano): Head-to-head: /demand/global-en/compare/okuma-vs-shimano - [Daiwa](/demand/global-en/brands/daiwa): Head-to-head: /demand/global-en/compare/daiwa-vs-okuma - [Abu Garcia](/demand/global-en/brands/abu-garcia): Head-to-head: /demand/global-en/compare/abu-garcia-vs-okuma - [Pflueger](/demand/global-en/brands/pflueger): Head-to-head: /demand/global-en/compare/okuma-vs-pflueger - [PENN](/demand/global-en/brands/penn): Head-to-head: /demand/global-en/compare/okuma-vs-penn ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Okuma: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/okuma This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/okuma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.