--- title: "Oktopost: search popularity worldwide" description: "B2B social media and employee advocacy software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/oktopost" publisher: "Brandwave" --- # Oktopost: search popularity worldwide B2B social media and employee advocacy software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Oktopost - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among employee advocacy platforms**: 30% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Employee advocacy platforms | 1 | 30% | 3.6K | - [Employee advocacy platforms](/demand/global-en/categories/employee-advocacy-platforms) ## Top employee advocacy platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Oktopost was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Oktopost is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | EveryoneSocial | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | DSMN8 | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Sociabble | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Oktopost | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | GaggleAMP | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Haiilo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about employee advocacy platforms - Asked ChatGPT "Which employee advocacy platform should I use?": 1. EveryoneSocial, 2. DSMN8, 3. GaggleAMP, 4. Sociabble, 5. Oktopost - Asked ChatGPT "What are the best employee advocacy platforms?": 1. DSMN8, 2. EveryoneSocial, 3. Oktopost, 4. Sociabble, 5. Haiilo, 6. GaggleAMP - Asked ChatGPT "What's the best employee advocacy platform for staff social sharing?": 1. EveryoneSocial, 2. DSMN8, 3. Sociabble - Searched Google, AI Overview "employee advocacy platform": 1. EveryoneSocial, 2. DSMN8, 3. Sociabble, 4. GaggleAMP, 5. Oktopost - Searched Google, AI Overview "employee advocacy tool": 1. EveryoneSocial, 2. Oktopost, 3. Sociabble, 4. DSMN8 Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Oktopost changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Oktopost worldwide fell from 4.4K to 3.6K. - Across the 12 months ending September 2026, Oktopost’s share of searches among employee advocacy platforms worldwide increased from 27% to 30%. - Across the 12 months ending September 2026, Oktopost’s share of searches among employee advocacy platforms worldwide peaked at 31.1% in July 2026 and was lowest at 24.2% in March 2026. - Across the 12 months ending September 2026, Oktopost rose from 2nd to 1st among employee advocacy platforms worldwide. ## How did search popularity change for employee advocacy platforms worldwide in September 2026? - In September 2026, DSMN8 overtook EveryoneSocial to rank 4th among employee advocacy platforms worldwide, with 10.8% of the searches. - In September 2026, GaggleAMP gained share of searches among employee advocacy platforms worldwide, from 7.3% to 8.3%. - In September 2026, Oktopost gained share of searches among employee advocacy platforms worldwide, from 29.2% to 30%. - In September 2026, EveryoneSocial lost share of searches among employee advocacy platforms worldwide, from 13.1% to 10.8%. - Sociabble’s share of searches among employee advocacy platforms worldwide has lost ground for 3 months in a row, from 22.5% to 15.8% in September 2026. - Estimated monthly branded searches for Haiilo worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Employee advocacy platforms | 4.4K | 27% | 2 | | Nov 2025 | Employee advocacy platforms | 3.6K | 26.5% | 2 | | Dec 2025 | Employee advocacy platforms | 2.9K | 26.1% | 2 | | Jan 2026 | Employee advocacy platforms | 3.6K | 25.9% | 2 | | Feb 2026 | Employee advocacy platforms | 3.6K | 26.3% | 2 | | Mar 2026 | Employee advocacy platforms | 3.6K | 24.2% | 2 | | Apr 2026 | Employee advocacy platforms | 3.6K | 28.8% | 1 | | May 2026 | Employee advocacy platforms | 3.6K | 28.6% | 1 | | Jun 2026 | Employee advocacy platforms | 3.6K | 28% | 1 | | Jul 2026 | Employee advocacy platforms | 3.6K | 31.1% | 1 | | Aug 2026 | Employee advocacy platforms | 2.9K | 29.2% | 1 | | Sep 2026 | Employee advocacy platforms | 3.6K | 30% | 1 | ## How are Oktopost’s branded searches counted? Brandwave collects information about searches that people make online using Oktopost’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “oktopost” ## Which employee advocacy platforms compete with Oktopost? - [Haiilo](/demand/global-en/brands/haiilo): Head-to-head: /demand/global-en/compare/haiilo-vs-oktopost - [Sociabble](/demand/global-en/brands/sociabble): Head-to-head: /demand/global-en/compare/oktopost-vs-sociabble - [DSMN8](/demand/global-en/brands/dsmn8): Head-to-head: /demand/global-en/compare/dsmn8-vs-oktopost - [EveryoneSocial](/demand/global-en/brands/everyonesocial): Head-to-head: /demand/global-en/compare/everyonesocial-vs-oktopost - [GaggleAMP](/demand/global-en/brands/gaggleamp): Head-to-head: /demand/global-en/compare/gaggleamp-vs-oktopost ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Oktopost: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/oktopost This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/oktopost. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.