---
title: "Okta: search popularity and Share of Search worldwide"
description: "Okta provides tools and services to manage employee identity and access to business applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/okta"
publisher: "Brandwave"
---

# Okta: search popularity and Share of Search worldwide

Okta provides tools and services to manage employee identity and access to business applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Okta
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among workforce identity platforms**: 62.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Workforce identity platforms | 1 | 62.7% | 683K |

- [Workforce identity platforms](/demand/global-en/categories/workforce-identity-platforms)

## How has branded search demand for Okta changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Okta worldwide held steady, from 684K to 683K.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among workforce identity platforms worldwide peaked at 66.5% in March 2026 and was lowest at 62.2% in July 2026.

## How did search popularity change for workforce identity platforms worldwide in August 2026?

- In August 2026, Microsoft Entra lost estimated Share of Search among workforce identity platforms worldwide, from 26.1% to 25%.
- Estimated monthly branded searches for JumpCloud worldwide rose 22.3% over 11 measured months, from 49.8K to 60.9K in August 2026.
- Estimated monthly branded searches for Ping Identity worldwide fell 30.2% over 11 measured months, from 44.3K to 30.9K in August 2026.
- Estimated monthly branded searches for Cisco Duo worldwide fell 16.8% over 11 measured months, from 50.1K to 41.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Workforce identity platforms | 684K | 62.8% | 1 |
| Nov 2025 | Workforce identity platforms | 683K | 65.5% | 1 |
| Dec 2025 | Workforce identity platforms | 682K | 64.7% | 1 |
| Jan 2026 | Workforce identity platforms | 685K | 62.9% | 1 |
| Feb 2026 | Workforce identity platforms | 684K | 64.4% | 1 |
| Mar 2026 | Workforce identity platforms | 843K | 66.5% | 1 |
| Apr 2026 | Workforce identity platforms | 686K | 63.8% | 1 |
| May 2026 | Workforce identity platforms | 686K | 64.5% | 1 |
| Jun 2026 | Workforce identity platforms | 685K | 62.5% | 1 |
| Jul 2026 | Workforce identity platforms | 683K | 62.2% | 1 |
| Aug 2026 | Workforce identity platforms | 683K | 62.7% | 1 |
| Sep 2026 | Workforce identity platforms | — | — | — |

## How is Okta measured?

Brandwave collects information about searches that people make online using Okta’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “identity okta”
- “okta”
- “okta app”
- “okta com”
- “okta identity”
- “okta online”
- “okta software”

## Which workforce identity platforms compete with Okta?

- [Microsoft Entra](/demand/global-en/brands/microsoft-entra): Head-to-head: /demand/global-en/compare/microsoft-entra-vs-okta
- [JumpCloud](/demand/global-en/brands/jumpcloud): Head-to-head: /demand/global-en/compare/jumpcloud-vs-okta
- [Cisco Duo](/demand/global-en/brands/cisco-duo): Head-to-head: /demand/global-en/compare/cisco-duo-vs-okta
- [Ping Identity](/demand/global-en/brands/ping-identity): Head-to-head: /demand/global-en/compare/okta-vs-ping-identity

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Okta: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/okta

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/okta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.