---
title: "OGX: search popularity and Share of Search worldwide"
description: "OGX makes shampoo and haircare sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ogx"
publisher: "Brandwave"
---

# OGX: search popularity and Share of Search worldwide

OGX makes shampoo and haircare sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: OGX
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among conditioner brands**: 6.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Conditioner brands | 4 | 6.3% | 74K |
| Shampoo brands | 4 | 6.3% | 74K |

- [Conditioner brands](/demand/global-en/categories/conditioner-brands)
- [Shampoo brands](/demand/global-en/categories/shampoo-brands)

## How has branded search demand for OGX changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for OGX worldwide rose from 60.5K to 74K.
- Across the 11 months ending August 2026, OGX’s estimated Share of Search among conditioner brands worldwide increased from 5.5% to 6.3%.
- Across the 11 months ending August 2026, OGX’s estimated Share of Search among conditioner brands worldwide peaked at 7.3% in November 2025 and was lowest at 5.5% in October 2025.
- Across the 11 months ending August 2026, OGX’s estimated Share of Search among shampoo brands worldwide increased from 5.5% to 6.3%.
- Across the 11 months ending August 2026, OGX’s estimated Share of Search among shampoo brands worldwide peaked at 7.3% in November 2025 and was lowest at 5.5% in October 2025.

## How did search popularity change for conditioner brands worldwide in August 2026?

- Estimated monthly branded searches for Aussie worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.
- Estimated monthly branded searches for Herbal Essences worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.
- Estimated monthly branded searches for OGX worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

## How did search popularity change for shampoo brands worldwide in August 2026?

- Estimated monthly branded searches for Herbal Essences worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.
- Estimated monthly branded searches for OGX worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
- Estimated monthly branded searches for Head & Shoulders worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Conditioner brands | 60.5K | 5.5% | 4 |
| Nov 2025 | Conditioner brands | 74K | 7.3% | 4 |
| Dec 2025 | Conditioner brands | 74K | 7.3% | 4 |
| Jan 2026 | Conditioner brands | 74K | 7.3% | 4 |
| Feb 2026 | Conditioner brands | 74K | 7.3% | 4 |
| Mar 2026 | Conditioner brands | 74K | 6.3% | 4 |
| Apr 2026 | Conditioner brands | 74K | 6.6% | 4 |
| May 2026 | Conditioner brands | 74K | 6.6% | 4 |
| Jun 2026 | Conditioner brands | 74K | 6.3% | 4 |
| Jul 2026 | Conditioner brands | 74K | 6.3% | 4 |
| Aug 2026 | Conditioner brands | 74K | 6.3% | 4 |
| Sep 2026 | Conditioner brands | — | — | — |
| Oct 2025 | Shampoo brands | 60.5K | 5.5% | 4 |
| Nov 2025 | Shampoo brands | 74K | 7.3% | 4 |
| Dec 2025 | Shampoo brands | 74K | 7.3% | 4 |
| Jan 2026 | Shampoo brands | 74K | 7.3% | 4 |
| Feb 2026 | Shampoo brands | 74K | 7.3% | 4 |
| Mar 2026 | Shampoo brands | 74K | 6.3% | 4 |
| Apr 2026 | Shampoo brands | 74K | 6.6% | 4 |
| May 2026 | Shampoo brands | 74K | 6.6% | 4 |
| Jun 2026 | Shampoo brands | 74K | 6.3% | 4 |
| Jul 2026 | Shampoo brands | 74K | 6.3% | 4 |
| Aug 2026 | Shampoo brands | 74K | 6.3% | 4 |
| Sep 2026 | Shampoo brands | — | — | — |

## How is OGX measured?

Brandwave collects information about searches that people make online using OGX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ogx”

## Which conditioner brands compete with OGX?

- [Garnier](/demand/global-en/brands/garnier): Head-to-head: /demand/global-en/compare/garnier-vs-ogx
- [Herbal Essences](/demand/global-en/brands/herbal-essences): Head-to-head: /demand/global-en/compare/herbal-essences-vs-ogx
- [Pantene](/demand/global-en/brands/pantene): Head-to-head: /demand/global-en/compare/ogx-vs-pantene
- [Aussie](/demand/global-en/brands/aussie-hair): Head-to-head: /demand/global-en/compare/aussie-hair-vs-ogx

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "OGX: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ogx

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ogx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.