--- title: "OFX: search popularity and Share of Search worldwide" description: "OFX is a money transfer service available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/ofx" publisher: "Brandwave" --- # OFX: search popularity and Share of Search worldwide OFX is a money transfer service available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: OFX - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among money transfer services**: 0.33% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Money transfer services | 3 | 0.33% | 40.5K | | Currency exchange services | 4 | 9.3% | 40.5K | - [Money transfer services](/demand/global-en/categories/money-transfer-services) - [Currency exchange services](/demand/global-en/categories/currency-exchange-services) ## How has branded search demand for OFX changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for OFX worldwide fell from 49.5K to 40.5K. - Across the 11 months ending August 2026, OFX rose from 4th to 3rd among money transfer services worldwide. - Across the 11 months ending August 2026, OFX’s estimated Share of Search among currency exchange services worldwide peaked at 10.6% in June 2026 and was lowest at 8.4% in April 2026. - Across the 11 months ending August 2026, OFX fell from 3rd to 4th among currency exchange services worldwide. ## How did search popularity change for money transfer services worldwide in August 2026? - In August 2026, Remitly gained estimated Share of Search among money transfer services worldwide, from 8.2% to 9.8%. - In August 2026, Western Union lost estimated Share of Search among money transfer services worldwide, from 91.1% to 89.5%. - Estimated monthly branded searches for WorldRemit worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026. - Estimated monthly branded searches for OFX worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. ## How did search popularity change for currency exchange services worldwide in August 2026? - In August 2026, WorldFirst overtook OFX to rank 3rd among currency exchange services worldwide, at 11.4%. - In August 2026, Travelex gained estimated Share of Search among currency exchange services worldwide, from 27.5% to 31%. - In August 2026, Xe lost estimated Share of Search among currency exchange services worldwide, from 50.1% to 46.2%. - In August 2026, OFX lost estimated Share of Search among currency exchange services worldwide, from 10.1% to 9.3%. - Estimated monthly branded searches for TorFX worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026. - Estimated monthly branded searches for CurrencyFair worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Money transfer services | 49.5K | 0.47% | 4 | | Nov 2025 | Money transfer services | 49.5K | 0.47% | 4 | | Dec 2025 | Money transfer services | 49.5K | 0.4% | 4 | | Jan 2026 | Money transfer services | 49.5K | 0.4% | 4 | | Feb 2026 | Money transfer services | 49.5K | 0.41% | 4 | | Mar 2026 | Money transfer services | 49.5K | 0.4% | 4 | | Apr 2026 | Money transfer services | 40.5K | 0.33% | 4 | | May 2026 | Money transfer services | 40.5K | 0.33% | 4 | | Jun 2026 | Money transfer services | 49.5K | 0.48% | 3 | | Jul 2026 | Money transfer services | 49.5K | 0.41% | 3 | | Aug 2026 | Money transfer services | 40.5K | 0.33% | 3 | | Sep 2026 | Money transfer services | — | — | — | | Oct 2025 | Currency exchange services | 49.5K | 9.5% | 3 | | Nov 2025 | Currency exchange services | 49.5K | 9.8% | 4 | | Dec 2025 | Currency exchange services | 49.5K | 9.6% | 4 | | Jan 2026 | Currency exchange services | 49.5K | 9.5% | 3 | | Feb 2026 | Currency exchange services | 49.5K | 10.1% | 3 | | Mar 2026 | Currency exchange services | 49.5K | 10% | 3 | | Apr 2026 | Currency exchange services | 40.5K | 8.4% | 4 | | May 2026 | Currency exchange services | 40.5K | 8.4% | 4 | | Jun 2026 | Currency exchange services | 49.5K | 10.6% | 3 | | Jul 2026 | Currency exchange services | 49.5K | 10.1% | 3 | | Aug 2026 | Currency exchange services | 40.5K | 9.3% | 4 | | Sep 2026 | Currency exchange services | — | — | — | ## How is OFX measured? Brandwave collects information about searches that people make online using OFX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ofx” ## Which money transfer services compete with OFX? - [Western Union](/demand/global-en/brands/western-union): Head-to-head: /demand/global-en/compare/ofx-vs-western-union - [Remitly](/demand/global-en/brands/remitly): Head-to-head: /demand/global-en/compare/ofx-vs-remitly - [WorldRemit](/demand/global-en/brands/worldremit): Head-to-head: /demand/global-en/compare/ofx-vs-worldremit ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "OFX: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ofx This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ofx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.