--- title: "Off-White: search popularity worldwide" description: "An Italian streetwear and luxury fashion label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/off-white" publisher: "Brandwave" --- # Off-White: search popularity worldwide An Italian streetwear and luxury fashion label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Off-White - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among streetwear brands**: 8.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Streetwear brands | 4 | 8.3% | 823K | - [Streetwear brands](/demand/global-en/categories/streetwear-brands) ## Top streetwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Off-White was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Off-White is the sixth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stüssy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Carhartt WIP | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Supreme | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Corteiz | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Fear of God Essentials | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Off-White | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Aimé Leon Dore | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Kith | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Dickies | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Champion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about streetwear brands - Asked ChatGPT "Which streetwear brand should I buy?": 1. Stüssy, 2. Carhartt WIP, 3. Corteiz, 4. Dickies - Asked ChatGPT "What are the best streetwear brands?": 1. Stüssy, 2. Supreme, 3. Carhartt WIP, 4. Corteiz, 5. Fear of God Essentials, 6. Aimé Leon Dore, 7. Off-White, 8. Dickies - Asked ChatGPT "What's the best streetwear brand for casual wear?": 1. Stüssy, 2. Carhartt WIP, 3. Fear of God Essentials, 4. Supreme - Searched Google, AI Overview "streetwear brands": 1. Stüssy, 2. Supreme, 3. Carhartt WIP, 4. Off-White, 5. Kith, 6. Corteiz, 7. Aimé Leon Dore - Searched Google, AI Overview "streetwear for men": named none of the brands we track Not named in any answer: Champion. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Off-White changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Off-White worldwide fell from 1M to 823K. - Across the 12 months ending September 2026, Off-White’s share of searches among streetwear brands worldwide peaked at 9.9% in June 2026 and was lowest at 6.5% in December 2025. ## How did search popularity change for streetwear brands worldwide in September 2026? - In September 2026, Carhartt WIP overtook Supreme to become the leader among streetwear brands worldwide, with 30.8% of the searches. - In September 2026, Supreme lost share of searches among streetwear brands worldwide, from 26.8% to 22.7%. - In September 2026, Stüssy lost share of searches among streetwear brands worldwide, from 21.9% to 18.6%. - Estimated monthly branded searches for Corteiz worldwide fell 33.1% over 12 measured months, from 550K to 368K in September 2026. - Estimated monthly branded searches for Dickies worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026. - Estimated monthly branded searches for Fear of God Essentials worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Streetwear brands | 1M | 8.1% | 4 | | Nov 2025 | Streetwear brands | 1M | 6.8% | 4 | | Dec 2025 | Streetwear brands | 1M | 6.5% | 4 | | Jan 2026 | Streetwear brands | 823K | 7.2% | 4 | | Feb 2026 | Streetwear brands | 823K | 8.5% | 4 | | Mar 2026 | Streetwear brands | 1M | 9.4% | 4 | | Apr 2026 | Streetwear brands | 823K | 8.8% | 4 | | May 2026 | Streetwear brands | 823K | 8.9% | 4 | | Jun 2026 | Streetwear brands | 823K | 9.9% | 4 | | Jul 2026 | Streetwear brands | 823K | 9.9% | 4 | | Aug 2026 | Streetwear brands | 823K | 8.1% | 4 | | Sep 2026 | Streetwear brands | 823K | 8.3% | 4 | ## How are Off-White’s branded searches counted? Brandwave collects information about searches that people make online using Off-White’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “off-white” ## Which streetwear brands compete with Off-White? - [Carhartt WIP](/demand/global-en/brands/carhartt-wip): Head-to-head: /demand/global-en/compare/carhartt-wip-vs-off-white - [Supreme](/demand/global-en/brands/supreme): Head-to-head: /demand/global-en/compare/off-white-vs-supreme - [Stüssy](/demand/global-en/brands/stussy): Head-to-head: /demand/global-en/compare/off-white-vs-stussy - [Dickies](/demand/global-en/brands/dickies): Head-to-head: /demand/global-en/compare/dickies-vs-off-white - [Kith](/demand/global-en/brands/kith): Head-to-head: /demand/global-en/compare/kith-vs-off-white - [Corteiz](/demand/global-en/brands/corteiz) - [Aimé Leon Dore](/demand/global-en/brands/aime-leon-dore) - [Fear of God Essentials](/demand/global-en/brands/fear-of-god-essentials) - [Champion](/demand/global-en/brands/champion) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Off-White: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/off-white This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/off-white. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.