---
title: "Octopus Deploy: search popularity and Share of Search worldwide"
description: "Octopus Deploy is release automation platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/octopus-deploy"
publisher: "Brandwave"
---

# Octopus Deploy: search popularity and Share of Search worldwide

Octopus Deploy is release automation platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Octopus Deploy
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among release automation tools**: 1.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Release automation tools | 5 | 1.1% | 8.1K |

- [Release automation tools](/demand/global-en/categories/release-automation-tools)

## How has branded search demand for Octopus Deploy changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Octopus Deploy worldwide fell from 12.1K to 8.1K.
- Across the 11 months ending August 2026, Octopus Deploy’s estimated Share of Search among release automation tools worldwide decreased from 2.2% to 1.1%.
- Across the 11 months ending August 2026, Octopus Deploy’s estimated Share of Search among release automation tools worldwide peaked at 2.2% in October 2025 and was lowest at 1% in July 2026.

## How did search popularity change for release automation tools worldwide in August 2026?

- In August 2026, Harness gained estimated Share of Search among release automation tools worldwide, from 68.1% to 73.2%.
- In August 2026, Spinnaker lost estimated Share of Search among release automation tools worldwide, from 20.4% to 18%.
- In August 2026, LaunchDarkly lost estimated Share of Search among release automation tools worldwide, from 6.9% to 4.7%.
- Argo CD’s estimated Share of Search among release automation tools worldwide has lost ground for 3 months in a row, from 3.5% to 3% in August 2026.
- Estimated monthly branded searches for Codefresh worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.
- Estimated monthly branded searches for Octopus Deploy worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Release automation tools | 12.1K | 2.2% | 5 |
| Nov 2025 | Release automation tools | 9.9K | 1.9% | 5 |
| Dec 2025 | Release automation tools | 6.6K | 1.3% | 5 |
| Jan 2026 | Release automation tools | 8.1K | 1.5% | 5 |
| Feb 2026 | Release automation tools | 8.1K | 1.5% | 5 |
| Mar 2026 | Release automation tools | 9.9K | 1.6% | 5 |
| Apr 2026 | Release automation tools | 8.1K | 1.3% | 5 |
| May 2026 | Release automation tools | 8.1K | 1.3% | 5 |
| Jun 2026 | Release automation tools | 8.1K | 1.3% | 5 |
| Jul 2026 | Release automation tools | 6.6K | 1% | 5 |
| Aug 2026 | Release automation tools | 8.1K | 1.1% | 5 |
| Sep 2026 | Release automation tools | — | — | — |

## How is Octopus Deploy measured?

Brandwave collects information about searches that people make online using Octopus Deploy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “octopus deploy”

## Which release automation tools compete with Octopus Deploy?

- [Harness](/demand/global-en/brands/harness): Head-to-head: /demand/global-en/compare/harness-vs-octopus-deploy
- [Spinnaker](/demand/global-en/brands/spinnaker): Head-to-head: /demand/global-en/compare/octopus-deploy-vs-spinnaker
- [LaunchDarkly](/demand/global-en/brands/launchdarkly): Head-to-head: /demand/global-en/compare/launchdarkly-vs-octopus-deploy
- [Argo CD](/demand/global-en/brands/argo): Head-to-head: /demand/global-en/compare/argo-vs-octopus-deploy
- [Codefresh](/demand/global-en/brands/codefresh): Head-to-head: /demand/global-en/compare/codefresh-vs-octopus-deploy

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Octopus Deploy: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/octopus-deploy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/octopus-deploy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.