--- title: "Ocado: search popularity worldwide" description: "Ocado is an online grocery retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/ocado" publisher: "Brandwave" --- # Ocado: search popularity worldwide Ocado is an online grocery retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ocado - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among grocery delivery platforms**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Grocery delivery platforms | 4 | 1.3% | 1M | | Grocery delivery apps | 3 | 9% | 1M | - [Grocery delivery platforms](/demand/global-en/categories/grocery-delivery-platforms) - [Grocery delivery apps](/demand/global-en/categories/grocery-delivery-apps) ## How has branded search demand for Ocado changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Ocado worldwide held steady at 1M. - Across the 11 months ending August 2026, Ocado rose from 5th to 4th among grocery delivery platforms worldwide. - Across the 11 months ending August 2026, Ocado’s estimated Share of Search among grocery delivery apps worldwide increased from 8.4% to 9%. - Across the 11 months ending August 2026, Ocado’s estimated Share of Search among grocery delivery apps worldwide peaked at 10.2% in June 2026 and was lowest at 7.3% in November 2025. - Across the 11 months ending August 2026, Ocado rose from 4th to 3rd among grocery delivery apps worldwide. ## How did search popularity change for grocery delivery platforms worldwide in August 2026? - Estimated monthly branded searches for Amazon Fresh worldwide fell 69.9% over 11 measured months, from 1M to 301K in August 2026. - Estimated monthly branded searches for Getir worldwide fell 33.3% over 11 measured months, from 30 to 20 in August 2026. ## How did search popularity change for grocery delivery apps worldwide in August 2026? - Estimated monthly branded searches for Amazon Fresh worldwide fell 69.9% over 11 measured months, from 1M to 301K in August 2026. - Estimated monthly branded searches for Walmart Grocery worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Grocery delivery platforms | 1M | 1.3% | 5 | | Nov 2025 | Grocery delivery platforms | 1M | 1% | 5 | | Dec 2025 | Grocery delivery platforms | 1.2M | 1% | 4 | | Jan 2026 | Grocery delivery platforms | 1M | 1.2% | 5 | | Feb 2026 | Grocery delivery platforms | 1M | 1.5% | 5 | | Mar 2026 | Grocery delivery platforms | 1M | 1.3% | 4 | | Apr 2026 | Grocery delivery platforms | 1M | 1.3% | 4 | | May 2026 | Grocery delivery platforms | 1M | 1.3% | 4 | | Jun 2026 | Grocery delivery platforms | 1M | 1.3% | 4 | | Jul 2026 | Grocery delivery platforms | 1M | 1.3% | 4 | | Aug 2026 | Grocery delivery platforms | 1M | 1.3% | 4 | | Sep 2026 | Grocery delivery platforms | — | — | — | | Oct 2025 | Grocery delivery apps | 1M | 8.4% | 4 | | Nov 2025 | Grocery delivery apps | 1M | 7.3% | 4 | | Dec 2025 | Grocery delivery apps | 1.2M | 7.8% | 3 | | Jan 2026 | Grocery delivery apps | 1M | 7.8% | 4 | | Feb 2026 | Grocery delivery apps | 1M | 9.1% | 4 | | Mar 2026 | Grocery delivery apps | 1M | 8.7% | 3 | | Apr 2026 | Grocery delivery apps | 1M | 8.9% | 3 | | May 2026 | Grocery delivery apps | 1M | 9% | 3 | | Jun 2026 | Grocery delivery apps | 1M | 10.2% | 3 | | Jul 2026 | Grocery delivery apps | 1M | 9% | 3 | | Aug 2026 | Grocery delivery apps | 1M | 9% | 3 | | Sep 2026 | Grocery delivery apps | — | — | — | ## How is Ocado measured? Brandwave collects information about searches that people make online using Ocado’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ocado” ## Which grocery delivery platforms compete with Ocado? - [Walmart](/demand/global-en/brands/walmart): Head-to-head: /demand/global-en/compare/ocado-vs-walmart - [Tesco](/demand/global-en/brands/tesco): Head-to-head: /demand/global-en/compare/ocado-vs-tesco - [Instacart](/demand/global-en/brands/instacart): Head-to-head: /demand/global-en/compare/instacart-vs-ocado - [Amazon Fresh](/demand/global-en/brands/amazon-fresh): Head-to-head: /demand/global-en/compare/amazon-fresh-vs-ocado - [Getir](/demand/global-en/brands/getir): Head-to-head: /demand/global-en/compare/getir-vs-ocado ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ocado: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/ocado This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ocado. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.