---
title: "OBS Studio: search popularity and Share of Search worldwide"
description: "OBS Studio is a screen recording tool used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/obs-studio"
publisher: "Brandwave"
---

# OBS Studio: search popularity and Share of Search worldwide

OBS Studio is a screen recording tool used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: OBS Studio
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among live streaming software**: 70.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Live streaming software | 1 | 70.7% | 1.8M |

- [Live streaming software](/demand/global-en/categories/live-streaming-software)

## How has branded search demand for OBS Studio changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for OBS Studio worldwide fell from 2.2M to 1.8M.
- Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among live streaming software worldwide decreased from 72.5% to 70.7%.
- Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among live streaming software worldwide peaked at 83.1% in January 2026 and was lowest at 70.7% in July 2026.

## How did search popularity change for live streaming software worldwide in August 2026?

- Estimated monthly branded searches for Restream worldwide rose 22.4% over 11 measured months, from 201K to 246K in August 2026.
- Estimated monthly branded searches for Ecamm Live worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.
- Estimated monthly branded searches for vMix worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.
- Estimated monthly branded searches for OBS Studio worldwide fell 18.3% over 11 measured months, from 2.2M to 1.8M in August 2026.
- Estimated monthly branded searches for Streamlabs worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Live streaming software | 2.2M | 72.5% | 1 |
| Nov 2025 | Live streaming software | 2.7M | 78.6% | 1 |
| Dec 2025 | Live streaming software | 2.7M | 79% | 1 |
| Jan 2026 | Live streaming software | 4.1M | 83.1% | 1 |
| Feb 2026 | Live streaming software | 2.2M | 75.4% | 1 |
| Mar 2026 | Live streaming software | 2.2M | 74.3% | 1 |
| Apr 2026 | Live streaming software | 2.7M | 77.9% | 1 |
| May 2026 | Live streaming software | 2.2M | 75.4% | 1 |
| Jun 2026 | Live streaming software | 3.4M | 82.1% | 1 |
| Jul 2026 | Live streaming software | 1.8M | 70.7% | 1 |
| Aug 2026 | Live streaming software | 1.8M | 70.7% | 1 |
| Sep 2026 | Live streaming software | — | — | — |

## How is OBS Studio measured?

Brandwave collects information about searches that people make online using OBS Studio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “obs”

## Which live streaming software compete with OBS Studio?

- [Streamlabs](/demand/global-en/brands/streamlabs): Head-to-head: /demand/global-en/compare/obs-studio-vs-streamlabs
- [Restream](/demand/global-en/brands/restream): Head-to-head: /demand/global-en/compare/obs-studio-vs-restream
- [vMix](/demand/global-en/brands/vmix): Head-to-head: /demand/global-en/compare/obs-studio-vs-vmix
- [Ecamm Live](/demand/global-en/brands/ecamm-live): Head-to-head: /demand/global-en/compare/ecamm-live-vs-obs-studio

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "OBS Studio: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/obs-studio

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/obs-studio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.