--- title: "Oboz: search popularity worldwide" description: "Oboz makes hiking boots and shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/oboz" publisher: "Brandwave" --- # Oboz: search popularity worldwide Oboz makes hiking boots and shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Oboz - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among hiking footwear brands**: 1.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hiking footwear brands | 9 | 1.1% | 18.1K | | Hiking boots | 5 | 2.9% | 18.1K | - [Hiking footwear brands](/demand/global-en/categories/hiking-footwear-brands) - [Hiking boots](/demand/global-en/categories/hiking-boots) ## Top hiking footwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Oboz was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Oboz is the eighth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Merrell | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Salomon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | HOKA | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Altra | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | KEEN | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | La Sportiva | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | LOWA | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Oboz | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | SCARPA | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Columbia | 10th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about hiking footwear brands - Asked ChatGPT "Which hiking footwear brand should I buy?": 1. Merrell, 2. KEEN, 3. Salomon, 4. HOKA, 5. Oboz - Asked ChatGPT "What are the best hiking footwear brands?": 1. Salomon, 2. HOKA, 3. Merrell, 4. La Sportiva, 5. LOWA, 6. Altra, 7. KEEN, 8. SCARPA, 9. Oboz, 10. Columbia - Asked ChatGPT "What's the best hiking footwear brand for all-day comfort?": 1. HOKA, 2. Merrell, 3. Altra, 4. Salomon - Searched Google, AI Overview "hiking footwear brands": 1. Merrell, 2. Salomon, 3. HOKA, 4. Altra, 5. La Sportiva, 6. Columbia - Searched Google, AI Overview "best hiking footwear": 1. Merrell, 2. Salomon, 3. Altra Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Oboz changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Oboz worldwide held steady at 18.1K. - Across the 12 months ending September 2026, Oboz’s share of searches among hiking footwear brands worldwide held steady, from 1.3% to 1.1%. - Across the 12 months ending September 2026, Oboz’s share of searches among hiking boots worldwide peaked at 4.1% in May 2026 and was lowest at 2.9% in August 2026. ## How did search popularity change for hiking footwear brands worldwide in September 2026? - In September 2026, Salomon lost share of searches among hiking footwear brands worldwide, from 8% to 7.5%. - La Sportiva’s share of searches among hiking footwear brands worldwide has gained ground for 3 months in a row, from 18.6% to 22.5% in September 2026. - Altra’s share of searches among hiking footwear brands worldwide has gained ground for 3 months in a row, from 15.2% to 18.4% in September 2026. - LOWA’s share of searches among hiking footwear brands worldwide has gained ground for 3 months in a row, from 1.8% to 2.4% in September 2026. - In September 2026, KEEN rose from 8th to 7th among hiking footwear brands worldwide. - In September 2026, Columbia fell from 7th to 8th among hiking footwear brands worldwide. ## How did search popularity change for hiking boots worldwide in September 2026? - In September 2026, La Sportiva gained share of searches among hiking boots worldwide, from 58.3% to 59.6%. - In September 2026, Merrell lost share of searches among hiking boots worldwide, from 7.8% to 6.6%. - In September 2026, Salomon lost share of searches among hiking boots worldwide, from 4.3% to 3.6%. - Estimated monthly branded searches for LOWA worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026. - Estimated monthly branded searches for SCARPA worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026. - Estimated monthly branded searches for Columbia worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hiking footwear brands | 18.1K | 1.3% | 9 | | Nov 2025 | Hiking footwear brands | 22.2K | 1.4% | 9 | | Dec 2025 | Hiking footwear brands | 22.2K | 1.6% | 9 | | Jan 2026 | Hiking footwear brands | 22.2K | 1.4% | 9 | | Feb 2026 | Hiking footwear brands | 18.1K | 1.4% | 9 | | Mar 2026 | Hiking footwear brands | 18.1K | 1.2% | 9 | | Apr 2026 | Hiking footwear brands | 18.1K | 1.2% | 9 | | May 2026 | Hiking footwear brands | 22.2K | 1.4% | 9 | | Jun 2026 | Hiking footwear brands | 18.1K | 1.1% | 9 | | Jul 2026 | Hiking footwear brands | 18.1K | 1.2% | 9 | | Aug 2026 | Hiking footwear brands | 18.1K | 1.1% | 9 | | Sep 2026 | Hiking footwear brands | 18.1K | 1.1% | 9 | | Oct 2025 | Hiking boots | 18.1K | 3.2% | 5 | | Nov 2025 | Hiking boots | 22.2K | 3.1% | 5 | | Dec 2025 | Hiking boots | 22.2K | 3.4% | 4 | | Jan 2026 | Hiking boots | 22.2K | 3.4% | 5 | | Feb 2026 | Hiking boots | 18.1K | 3.4% | 5 | | Mar 2026 | Hiking boots | 18.1K | 3.5% | 5 | | Apr 2026 | Hiking boots | 18.1K | 3.5% | 5 | | May 2026 | Hiking boots | 22.2K | 4.1% | 4 | | Jun 2026 | Hiking boots | 18.1K | 3.5% | 5 | | Jul 2026 | Hiking boots | 18.1K | 3.4% | 5 | | Aug 2026 | Hiking boots | 18.1K | 2.9% | 5 | | Sep 2026 | Hiking boots | 18.1K | 2.9% | 5 | ## How are Oboz’s branded searches counted? Brandwave collects information about searches that people make online using Oboz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “oboz” ## Which hiking footwear brands compete with Oboz? - [Merrell](/demand/global-en/brands/merrell) - [La Sportiva](/demand/global-en/brands/la-sportiva) - [Altra](/demand/global-en/brands/altra) - [Salomon](/demand/global-en/brands/salomon) - [LOWA](/demand/global-en/brands/lowa): Head-to-head: /demand/global-en/compare/lowa-vs-oboz - [HOKA](/demand/global-en/brands/hoka): Head-to-head: /demand/global-en/compare/hoka-vs-oboz - [KEEN](/demand/global-en/brands/keen-footwear): Head-to-head: /demand/global-en/compare/keen-footwear-vs-oboz - [Columbia](/demand/global-en/brands/columbia): Head-to-head: /demand/global-en/compare/columbia-vs-oboz - [SCARPA](/demand/global-en/brands/scarpa): Head-to-head: /demand/global-en/compare/oboz-vs-scarpa ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Oboz: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/oboz This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/oboz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.