--- title: "Oatly: search popularity and Share of Search worldwide" description: "Oatly makes plant-based milk sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/oatly" publisher: "Brandwave" --- # Oatly: search popularity and Share of Search worldwide Oatly makes plant-based milk sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Oatly - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among milk brands**: 41.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Milk brands | 1 | 41.7% | 165K | | Plant milk brands | 1 | 77.6% | 165K | - [Milk brands](/demand/global-en/categories/milk-brands) - [Plant milk brands](/demand/global-en/categories/plant-milk-brands) ## How has branded search demand for Oatly changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Oatly worldwide held steady at 165K. - Across the 11 months ending August 2026, Oatly’s estimated Share of Search among milk brands worldwide increased from 39.6% to 41.7%. - Across the 11 months ending August 2026, Oatly’s estimated Share of Search among milk brands worldwide peaked at 44.3% in March 2026 and was lowest at 37.8% in July 2026. - Across the 11 months ending August 2026, Oatly’s estimated Share of Search among plant milk brands worldwide decreased from 78.1% to 77.6%. - Across the 11 months ending August 2026, Oatly’s estimated Share of Search among plant milk brands worldwide peaked at 82% in March 2026 and was lowest at 76.9% in January 2026. ## How did search popularity change for milk brands worldwide in August 2026? - In August 2026, Alpro overtook Fairlife to rank 2nd among milk brands worldwide, at 27.8%. - In August 2026, Oatly gained estimated Share of Search among milk brands worldwide, from 37.8% to 41.7%. - In August 2026, Almond Breeze gained estimated Share of Search among milk brands worldwide, from 3.4% to 4.6%. - In August 2026, Fairlife lost estimated Share of Search among milk brands worldwide, from 30.9% to 22.9%. - Estimated monthly branded searches for Anchor worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026. - Estimated monthly branded searches for Meadow Fresh worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026. ## How did search popularity change for plant milk brands worldwide in August 2026? - In August 2026, Almond Breeze overtook Vitasoy to rank 2nd among plant milk brands worldwide, at 8.5%. - In August 2026, Oatly lost estimated Share of Search among plant milk brands worldwide, from 78.7% to 77.6%. - Estimated monthly branded searches for So Good worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026. - Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Milk brands | 165K | 39.6% | 1 | | Nov 2025 | Milk brands | 165K | 44% | 1 | | Dec 2025 | Milk brands | 135K | 43.8% | 1 | | Jan 2026 | Milk brands | 165K | 39.2% | 1 | | Feb 2026 | Milk brands | 165K | 41.1% | 1 | | Mar 2026 | Milk brands | 201K | 44.3% | 1 | | Apr 2026 | Milk brands | 165K | 39.5% | 1 | | May 2026 | Milk brands | 165K | 39.6% | 1 | | Jun 2026 | Milk brands | 165K | 42.2% | 1 | | Jul 2026 | Milk brands | 165K | 37.8% | 1 | | Aug 2026 | Milk brands | 165K | 41.7% | 1 | | Sep 2026 | Milk brands | — | — | — | | Oct 2025 | Plant milk brands | 165K | 78.1% | 1 | | Nov 2025 | Plant milk brands | 165K | 78.9% | 1 | | Dec 2025 | Plant milk brands | 135K | 78.1% | 1 | | Jan 2026 | Plant milk brands | 165K | 76.9% | 1 | | Feb 2026 | Plant milk brands | 165K | 80.3% | 1 | | Mar 2026 | Plant milk brands | 201K | 82% | 1 | | Apr 2026 | Plant milk brands | 165K | 78.9% | 1 | | May 2026 | Plant milk brands | 165K | 78.8% | 1 | | Jun 2026 | Plant milk brands | 165K | 79.4% | 1 | | Jul 2026 | Plant milk brands | 165K | 78.7% | 1 | | Aug 2026 | Plant milk brands | 165K | 77.6% | 1 | | Sep 2026 | Plant milk brands | — | — | — | ## How is Oatly measured? Brandwave collects information about searches that people make online using Oatly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “oatly” ## Which milk brands compete with Oatly? - [Alpro](/demand/global-en/brands/alpro): Head-to-head: /demand/global-en/compare/alpro-vs-oatly - [Fairlife](/demand/global-en/brands/fairlife): Head-to-head: /demand/global-en/compare/fairlife-vs-oatly - [Almond Breeze](/demand/global-en/brands/almond-breeze): Head-to-head: /demand/global-en/compare/almond-breeze-vs-oatly - [Anchor](/demand/global-en/brands/anchor): Head-to-head: /demand/global-en/compare/anchor-vs-oatly - [Meadow Fresh](/demand/global-en/brands/meadow-fresh): Head-to-head: /demand/global-en/compare/meadow-fresh-vs-oatly ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Oatly: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/oatly This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/oatly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.