--- title: "Oates: search popularity worldwide" description: "Oates makes cleaning tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/oates" publisher: "Brandwave" --- # Oates: search popularity worldwide Oates makes cleaning tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Oates - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among cleaning tool brands**: 4.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cleaning tool brands | 3 | 4.5% | 14.8K | | Easy squeeze mop brands | 3 | 20.2% | 14.8K | - [Cleaning tool brands](/demand/global-en/categories/cleaning-tool-brands) - [Easy squeeze mop brands](/demand/global-en/categories/easy-squeeze-mop-brands) ## How has branded search demand for Oates changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Oates worldwide rose from 12.1K to 14.8K. - Across the 12 months ending September 2026, Oates’ estimated Share of Search among cleaning tool brands worldwide increased from 4% to 4.5%. - Across the 12 months ending September 2026, Oates’ estimated Share of Search among cleaning tool brands worldwide peaked at 5.5% in June 2026 and was lowest at 3.7% in February 2026. - Across the 12 months ending September 2026, Oates’ estimated Share of Search among easy squeeze mop brands worldwide increased from 16.2% to 20.2%. - Across the 12 months ending September 2026, Oates’ estimated Share of Search among easy squeeze mop brands worldwide peaked at 23.6% in June 2026 and was lowest at 15.2% in November 2025. ## How did search popularity change for cleaning tool brands worldwide in September 2026? - In September 2026, Vileda gained estimated Share of Search among cleaning tool brands worldwide, from 52.9% to 61.7%. - In September 2026, Oates gained estimated Share of Search among cleaning tool brands worldwide, from 3.9% to 4.5%. - In September 2026, Brabantia lost estimated Share of Search among cleaning tool brands worldwide, from 43.3% to 33.8%. ## How did search popularity change for easy squeeze mop brands worldwide in September 2026? - In September 2026, Oates gained estimated Share of Search among easy squeeze mop brands worldwide, from 17.1% to 20.2%. - In September 2026, Minky lost estimated Share of Search among easy squeeze mop brands worldwide, from 57.3% to 55.2%. - In September 2026, O-Cedar lost estimated Share of Search among easy squeeze mop brands worldwide, from 25.6% to 24.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cleaning tool brands | 12.1K | 4% | 3 | | Nov 2025 | Cleaning tool brands | 14.8K | 4.5% | 3 | | Dec 2025 | Cleaning tool brands | 14.8K | 4.8% | 3 | | Jan 2026 | Cleaning tool brands | 14.8K | 4.5% | 3 | | Feb 2026 | Cleaning tool brands | 12.1K | 3.7% | 3 | | Mar 2026 | Cleaning tool brands | 14.8K | 4.2% | 3 | | Apr 2026 | Cleaning tool brands | 12.1K | 4.2% | 3 | | May 2026 | Cleaning tool brands | 12.1K | 3.9% | 3 | | Jun 2026 | Cleaning tool brands | 14.8K | 5.5% | 3 | | Jul 2026 | Cleaning tool brands | 12.1K | 4.2% | 3 | | Aug 2026 | Cleaning tool brands | 12.1K | 3.9% | 3 | | Sep 2026 | Cleaning tool brands | 14.8K | 4.5% | 3 | | Oct 2025 | Easy squeeze mop brands | 12.1K | 16.2% | 3 | | Nov 2025 | Easy squeeze mop brands | 14.8K | 15.2% | 3 | | Dec 2025 | Easy squeeze mop brands | 14.8K | 18% | 3 | | Jan 2026 | Easy squeeze mop brands | 14.8K | 20.2% | 3 | | Feb 2026 | Easy squeeze mop brands | 12.1K | 17.1% | 3 | | Mar 2026 | Easy squeeze mop brands | 14.8K | 22.4% | 3 | | Apr 2026 | Easy squeeze mop brands | 12.1K | 19.1% | 3 | | May 2026 | Easy squeeze mop brands | 12.1K | 17.1% | 3 | | Jun 2026 | Easy squeeze mop brands | 14.8K | 23.6% | 3 | | Jul 2026 | Easy squeeze mop brands | 12.1K | 19.1% | 3 | | Aug 2026 | Easy squeeze mop brands | 12.1K | 17.1% | 3 | | Sep 2026 | Easy squeeze mop brands | 14.8K | 20.2% | 3 | ## How is Oates measured? Brandwave collects information about searches that people make online using Oates’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “oates” ## Which cleaning tool brands compete with Oates? - [Vileda](/demand/global-en/brands/vileda): Head-to-head: /demand/global-en/compare/oates-vs-vileda - [Brabantia](/demand/global-en/brands/brabantia): Head-to-head: /demand/global-en/compare/brabantia-vs-oates ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Oates: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/oates This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/oates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.