---
title: "Oakley: search popularity and Share of Search worldwide"
description: "Oakley is a sunglasses brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/oakley"
publisher: "Brandwave"
---

# Oakley: search popularity and Share of Search worldwide

Oakley is a sunglasses brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Oakley
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among sunglass brands**: 19.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sunglass brands | 3 | 19.5% | 1.8M |

- [Sunglass brands](/demand/global-en/categories/sunglass-brands)

## How has branded search demand for Oakley changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Oakley worldwide rose from 1.5M to 1.8M.
- Across the 11 months ending August 2026, Oakley’s estimated Share of Search among sunglass brands worldwide increased from 16.6% to 19.5%.
- Across the 11 months ending August 2026, Oakley’s estimated Share of Search among sunglass brands worldwide peaked at 19.5% in August 2026 and was lowest at 15.8% in December 2025.
- Across the 11 months ending August 2026, Oakley rose from 4th to 3rd among sunglass brands worldwide.

## How did search popularity change for sunglass brands worldwide in August 2026?

- In August 2026, Gucci overtook Ray-Ban to take the highest estimated Share of Search among sunglass brands worldwide, at 29.2%.
- In August 2026, Oakley gained estimated Share of Search among sunglass brands worldwide, from 18.2% to 19.5%.
- In August 2026, Prada gained estimated Share of Search among sunglass brands worldwide, from 18.2% to 19.5%.
- In August 2026, Ray-Ban lost estimated Share of Search among sunglass brands worldwide, from 33.3% to 29.2%.
- Estimated monthly branded searches for Maui Jim worldwide rose 82.2% over 11 measured months, from 135K to 246K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sunglass brands | 1.5M | 16.6% | 4 |
| Nov 2025 | Sunglass brands | 1.8M | 17.7% | 4 |
| Dec 2025 | Sunglass brands | 1.8M | 15.8% | 4 |
| Jan 2026 | Sunglass brands | 1.8M | 18.7% | 4 |
| Feb 2026 | Sunglass brands | 1.5M | 17.8% | 4 |
| Mar 2026 | Sunglass brands | 1.8M | 18.4% | 3 |
| Apr 2026 | Sunglass brands | 1.8M | 16.6% | 4 |
| May 2026 | Sunglass brands | 1.8M | 16.6% | 4 |
| Jun 2026 | Sunglass brands | 1.8M | 18.2% | 3 |
| Jul 2026 | Sunglass brands | 1.8M | 18.2% | 3 |
| Aug 2026 | Sunglass brands | 1.8M | 19.5% | 3 |
| Sep 2026 | Sunglass brands | — | — | — |

## How is Oakley measured?

Brandwave collects information about searches that people make online using Oakley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “oakley”

## Which sunglass brands compete with Oakley?

- [Gucci](/demand/global-en/brands/gucci): Head-to-head: /demand/global-en/compare/gucci-vs-oakley
- [Ray-Ban](/demand/global-en/brands/ray-ban): Head-to-head: /demand/global-en/compare/oakley-vs-ray-ban
- [Prada](/demand/global-en/brands/prada): Head-to-head: /demand/global-en/compare/oakley-vs-prada
- [Maui Jim](/demand/global-en/brands/maui-jim): Head-to-head: /demand/global-en/compare/maui-jim-vs-oakley

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Oakley: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/oakley

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/oakley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.