---
title: "NYX Professional Makeup: search popularity and Share of Search worldwide"
description: "NYX Professional Makeup is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/nyx-professional-makeup"
publisher: "Brandwave"
---

# NYX Professional Makeup: search popularity and Share of Search worldwide

NYX Professional Makeup is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: NYX Professional Makeup
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among eyeliner brands**: 0.78%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Eyeliner brands | 5 | 0.78% | 14.8K |

- [Eyeliner brands](/demand/global-en/categories/eyeliner-brands)

## How has branded search demand for NYX Professional Makeup changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for NYX Professional Makeup worldwide fell from 18.1K to 14.8K.
- Across the 11 months ending August 2026, NYX Professional Makeup fell from 4th to 5th among eyeliner brands worldwide.

## How did search popularity change for eyeliner brands worldwide in August 2026?

- L'Oreal’s estimated Share of Search among eyeliner brands worldwide has lost ground for 3 months in a row, from 57.5% to 52.6% in August 2026.
- Estimated monthly branded searches for Stila worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
- Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.
- Estimated monthly branded searches for NYX Professional Makeup worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
- Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Eyeliner brands | 18.1K | 0.78% | 4 |
| Nov 2025 | Eyeliner brands | 18.1K | 0.78% | 5 |
| Dec 2025 | Eyeliner brands | 18.1K | 0.78% | 5 |
| Jan 2026 | Eyeliner brands | 14.8K | 0.69% | 5 |
| Feb 2026 | Eyeliner brands | 14.8K | 0.7% | 5 |
| Mar 2026 | Eyeliner brands | 18.1K | 0.84% | 5 |
| Apr 2026 | Eyeliner brands | 14.8K | 0.69% | 5 |
| May 2026 | Eyeliner brands | 14.8K | 0.7% | 5 |
| Jun 2026 | Eyeliner brands | 12.1K | 0.64% | 5 |
| Jul 2026 | Eyeliner brands | 14.8K | 0.78% | 5 |
| Aug 2026 | Eyeliner brands | 14.8K | 0.78% | 5 |
| Sep 2026 | Eyeliner brands | — | — | — |

## How is NYX Professional Makeup measured?

Brandwave collects information about searches that people make online using NYX Professional Makeup’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nyx makeup”

## Which eyeliner brands compete with NYX Professional Makeup?

- [L'Oreal](/demand/global-en/brands/l-oreal): Head-to-head: /demand/global-en/compare/l-oreal-vs-nyx-professional-makeup
- [Maybelline](/demand/global-en/brands/maybelline): Head-to-head: /demand/global-en/compare/maybelline-vs-nyx-professional-makeup
- [Benefit Cosmetics](/demand/global-en/brands/benefit-cosmetics): Head-to-head: /demand/global-en/compare/benefit-cosmetics-vs-nyx-professional-makeup
- [Stila](/demand/global-en/brands/stila): Head-to-head: /demand/global-en/compare/nyx-professional-makeup-vs-stila

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "NYX Professional Makeup: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/nyx-professional-makeup

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nyx-professional-makeup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.