--- title: "NYT Cooking: search popularity worldwide" description: "NYT Cooking is a recipe app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/nyt-cooking" publisher: "Brandwave" --- # NYT Cooking: search popularity worldwide NYT Cooking is a recipe app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: NYT Cooking - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among recipe apps**: 85.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Recipe apps | 1 | 85.4% | 246K | - [Recipe apps](/demand/global-en/categories/recipe-apps) ## Top recipe apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NYT Cooking was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. NYT Cooking is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Paprika | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Samsung Food | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | NYT Cooking | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | AnyList | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Mealime | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yummly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BigOven | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Whisk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about recipe apps - Asked ChatGPT "Which recipe app should I use?": 1. Paprika, 2. Samsung Food, 3. NYT Cooking - Asked ChatGPT "What are the best recipe apps?": 1. Paprika, 2. NYT Cooking, 3. Samsung Food, 4. AnyList - Asked ChatGPT "What's the best recipe app for home cooking?": 1. Paprika, 2. AnyList, 3. NYT Cooking, 4. Samsung Food - Searched Google, AI Overview "recipe apps": 1. Paprika, 2. Samsung Food - Searched Google, AI Overview "save recipes app": 1. Paprika Not named in any answer: Mealime, Yummly, BigOven and Whisk. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for NYT Cooking changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for NYT Cooking worldwide held steady at 246K. - Across the 12 months ending September 2026, NYT Cooking’s share of searches among recipe apps worldwide increased from 59.2% to 85.4%. - Across the 12 months ending September 2026, NYT Cooking’s share of searches among recipe apps worldwide peaked at 86.3% in August 2026 and was lowest at 41.8% in March 2026. ## How did search popularity change for recipe apps worldwide in September 2026? - In September 2026, Mealime gained share of searches among recipe apps worldwide, from 2.8% to 3.4%. - In September 2026, NYT Cooking lost share of searches among recipe apps worldwide, from 86.3% to 85.4%. - AnyList’s share of searches among recipe apps worldwide has lost ground for 3 months in a row, from 6.2% to 5.1% in September 2026. - Estimated monthly branded searches for Samsung Food worldwide rose 171.2% over 12 measured months, from 590 to 1.6K in September 2026. - Estimated monthly branded searches for Yummly worldwide fell 95.1% over 12 measured months, from 135K to 6.6K in September 2026. - Estimated monthly branded searches for BigOven worldwide fell 41% over 12 measured months, from 1K to 590 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Recipe apps | 246K | 59.2% | 1 | | Nov 2025 | Recipe apps | 301K | 60% | 1 | | Dec 2025 | Recipe apps | 301K | 70.4% | 1 | | Jan 2026 | Recipe apps | 301K | 58.8% | 1 | | Feb 2026 | Recipe apps | 246K | 42.4% | 2 | | Mar 2026 | Recipe apps | 246K | 41.8% | 2 | | Apr 2026 | Recipe apps | 246K | 82.1% | 1 | | May 2026 | Recipe apps | 201K | 83.4% | 1 | | Jun 2026 | Recipe apps | 201K | 84.5% | 1 | | Jul 2026 | Recipe apps | 201K | 84.5% | 1 | | Aug 2026 | Recipe apps | 246K | 86.3% | 1 | | Sep 2026 | Recipe apps | 246K | 85.4% | 1 | ## How are NYT Cooking’s branded searches counted? Brandwave collects information about searches that people make online using NYT Cooking’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nyt cooking” ## Which recipe apps compete with NYT Cooking? - [AnyList](/demand/global-en/brands/anylist): Head-to-head: /demand/global-en/compare/anylist-vs-nyt-cooking - [Mealime](/demand/global-en/brands/mealime): Head-to-head: /demand/global-en/compare/mealime-vs-nyt-cooking - [Paprika](/demand/global-en/brands/paprika): Head-to-head: /demand/global-en/compare/nyt-cooking-vs-paprika - [Yummly](/demand/global-en/brands/yummly): Head-to-head: /demand/global-en/compare/nyt-cooking-vs-yummly - [Samsung Food](/demand/global-en/brands/samsung-food): Head-to-head: /demand/global-en/compare/nyt-cooking-vs-samsung-food - [BigOven](/demand/global-en/brands/bigoven) - [Whisk](/demand/global-en/brands/whisk) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "NYT Cooking: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/nyt-cooking This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nyt-cooking. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.