--- title: "NyQuil: search popularity worldwide" description: "A nighttime cold and flu medicine from Vicks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/nyquil" publisher: "Brandwave" --- # NyQuil: search popularity worldwide A nighttime cold and flu medicine from Vicks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: NyQuil - **Owned by**: Procter & Gamble - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among cold and flu brands**: 6.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cold and flu brands | 6 | 6.5% | 301K | - [Cold and flu brands](/demand/global-en/categories/cold-and-flu-brands) ## How has branded search demand for NyQuil changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for NyQuil worldwide rose from 246K to 301K. - Across the 12 months ending September 2026, NyQuil’s share of searches among cold and flu brands worldwide increased from 4.7% to 6.5%. - Across the 12 months ending September 2026, NyQuil’s share of searches among cold and flu brands worldwide peaked at 6.9% in December 2025 and was lowest at 4.7% in October 2025. ## How did search popularity change for cold and flu brands worldwide in September 2026? - In September 2026, Mucinex gained share of searches among cold and flu brands worldwide, from 9.8% to 12%. - In September 2026, DayQuil gained share of searches among cold and flu brands worldwide, from 2.9% to 4.4%. - In September 2026, NyQuil gained share of searches among cold and flu brands worldwide, from 5.4% to 6.5%. - In September 2026, Coldrex gained share of searches among cold and flu brands worldwide, from 0.59% to 1.3%. - In September 2026, Tylenol lost share of searches among cold and flu brands worldwide, from 26.8% to 21.7%. - Vicks’ share of searches among cold and flu brands worldwide has lost ground for 3 months in a row, from 26.2% to 24.8% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cold and flu brands | 246K | 4.7% | 6 | | Nov 2025 | Cold and flu brands | 301K | 6.3% | 6 | | Dec 2025 | Cold and flu brands | 368K | 6.9% | 6 | | Jan 2026 | Cold and flu brands | 368K | 6.8% | 6 | | Feb 2026 | Cold and flu brands | 301K | 6.7% | 6 | | Mar 2026 | Cold and flu brands | 246K | 5.6% | 6 | | Apr 2026 | Cold and flu brands | 201K | 5.2% | 6 | | May 2026 | Cold and flu brands | 201K | 5.7% | 6 | | Jun 2026 | Cold and flu brands | 165K | 5% | 6 | | Jul 2026 | Cold and flu brands | 165K | 5% | 6 | | Aug 2026 | Cold and flu brands | 201K | 5.4% | 6 | | Sep 2026 | Cold and flu brands | 301K | 6.5% | 6 | ## How are NyQuil’s branded searches counted? Brandwave collects information about searches that people make online using NyQuil’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nyquil” ## Which cold and flu brands compete with NyQuil? - [Vicks](/demand/global-en/brands/vicks) - [Tylenol](/demand/global-en/brands/tylenol) - [Strepsils](/demand/global-en/brands/strepsils): Head-to-head: /demand/global-en/compare/nyquil-vs-strepsils - [Mucinex](/demand/global-en/brands/mucinex): Head-to-head: /demand/global-en/compare/mucinex-vs-nyquil - [Sudafed](/demand/global-en/brands/sudafed): Head-to-head: /demand/global-en/compare/nyquil-vs-sudafed - [DayQuil](/demand/global-en/brands/dayquil): Head-to-head: /demand/global-en/compare/dayquil-vs-nyquil - [Difflam](/demand/global-en/brands/difflam): Head-to-head: /demand/global-en/compare/difflam-vs-nyquil - [Coldrex](/demand/global-en/brands/coldrex) ## Who owns NyQuil? NyQuil is owned by Procter & Gamble. Brandwave also tracks Native, Braun, DayQuil, Fairy, Gillette, Gillette Venus, Head & Shoulders, Old Spice, Oral-B, Pampers, Pantene, Secret and Tide, owned by the same company, worldwide. - [Procter & Gamble](/demand/global-en/companies/procter-and-gamble): Owns 16 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns NyQuil? NyQuil is owned by Procter & Gamble. Brandwave also tracks Native, Braun, DayQuil, Fairy, Gillette, Gillette Venus, Head & Shoulders, Old Spice, Oral-B, Pampers, Pantene, Secret and Tide, owned by the same company, worldwide. ## Cite this page Brandwave. "NyQuil: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/nyquil This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nyquil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.