---
title: "Nutrien: search popularity and Share of Search worldwide"
description: "Nutrien is fertiliser maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/nutrien"
publisher: "Brandwave"
---

# Nutrien: search popularity and Share of Search worldwide

Nutrien is fertiliser maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nutrien
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among fertiliser brands**: 8.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fertiliser brands | 4 | 8.2% | 40.5K |

- [Fertiliser brands](/demand/global-en/categories/fertiliser-brands)

## How has branded search demand for Nutrien changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Nutrien worldwide fell from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Nutrien’s estimated Share of Search among fertiliser brands worldwide peaked at 10.2% in November 2025 and was lowest at 5.5% in July 2026.
- Across the 11 months ending August 2026, Nutrien fell from 3rd to 4th among fertiliser brands worldwide.

## How did search popularity change for fertiliser brands worldwide in August 2026?

- In August 2026, Nutrien gained estimated Share of Search among fertiliser brands worldwide, from 5.5% to 8.2%.
- In August 2026, Miracle-Gro lost estimated Share of Search among fertiliser brands worldwide, from 10.1% to 8.2%.
- In August 2026, ICL lost estimated Share of Search among fertiliser brands worldwide, from 61.5% to 61%.
- Estimated monthly branded searches for Scotts worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
- Estimated monthly branded searches for Yara worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.
- Estimated monthly branded searches for Haifa worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fertiliser brands | 49.5K | 8.5% | 3 |
| Nov 2025 | Fertiliser brands | 49.5K | 10.2% | 3 |
| Dec 2025 | Fertiliser brands | 40.5K | 7.5% | 3 |
| Jan 2026 | Fertiliser brands | 49.5K | 9% | 3 |
| Feb 2026 | Fertiliser brands | 40.5K | 7.6% | 3 |
| Mar 2026 | Fertiliser brands | 60.5K | 6.5% | 3 |
| Apr 2026 | Fertiliser brands | 49.5K | 7.1% | 4 |
| May 2026 | Fertiliser brands | 40.5K | 5.8% | 4 |
| Jun 2026 | Fertiliser brands | 40.5K | 7.7% | 4 |
| Jul 2026 | Fertiliser brands | 33.1K | 5.5% | 4 |
| Aug 2026 | Fertiliser brands | 40.5K | 8.2% | 4 |
| Sep 2026 | Fertiliser brands | — | — | — |

## How is Nutrien measured?

Brandwave collects information about searches that people make online using Nutrien’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nutrien”

## Which fertiliser brands compete with Nutrien?

- [ICL](/demand/global-en/brands/icl): Head-to-head: /demand/global-en/compare/icl-vs-nutrien
- [Haifa](/demand/global-en/brands/haifa): Head-to-head: /demand/global-en/compare/haifa-vs-nutrien
- [Miracle-Gro](/demand/global-en/brands/miracle-gro): Head-to-head: /demand/global-en/compare/miracle-gro-vs-nutrien
- [Scotts](/demand/global-en/brands/scotts): Head-to-head: /demand/global-en/compare/nutrien-vs-scotts
- [Yara](/demand/global-en/brands/yara): Head-to-head: /demand/global-en/compare/nutrien-vs-yara

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nutrien: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/nutrien

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nutrien. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.