--- title: "NUK: search popularity and Share of Search worldwide" description: "NUK is a baby products brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/nuk" publisher: "Brandwave" --- # NUK: search popularity and Share of Search worldwide NUK is a baby products brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: NUK - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among baby bottle brands**: 14.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baby bottle brands | 3 | 14.2% | 74K | | Teething toy brands | 1 | 42.9% | 74K | - [Baby bottle brands](/demand/global-en/categories/baby-bottle-brands) - [Teething toy brands](/demand/global-en/categories/teething-toy-brands) ## How has branded search demand for NUK changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for NUK worldwide held steady at 74K. - Across the 11 months ending August 2026, NUK’s estimated Share of Search among baby bottle brands worldwide increased from 13.3% to 14.2%. - Across the 11 months ending August 2026, NUK’s estimated Share of Search among baby bottle brands worldwide peaked at 16.1% in March 2026 and was lowest at 13.3% in October 2025. - Across the 11 months ending August 2026, NUK’s estimated Share of Search among teething toy brands worldwide increased from 40.1% to 42.9%. - Across the 11 months ending August 2026, NUK’s estimated Share of Search among teething toy brands worldwide peaked at 47.6% in January 2026 and was lowest at 28.9% in May 2026. ## How did search popularity change for baby bottle brands worldwide in August 2026? - Estimated monthly branded searches for Dr. Brown's worldwide fell 45.5% over 11 measured months, from 880 to 480 in August 2026. - Estimated monthly branded searches for Medela worldwide fell 11.7% over 11 measured months, from 314K to 278K in August 2026. ## How did search popularity change for teething toy brands worldwide in August 2026? - Estimated monthly branded searches for Matchstick Monkey worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026. - Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. - Estimated monthly branded searches for Sophie la Girafe worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baby bottle brands | 74K | 13.3% | 3 | | Nov 2025 | Baby bottle brands | 74K | 13.8% | 3 | | Dec 2025 | Baby bottle brands | 74K | 14.7% | 3 | | Jan 2026 | Baby bottle brands | 90.5K | 14.6% | 3 | | Feb 2026 | Baby bottle brands | 74K | 14.4% | 3 | | Mar 2026 | Baby bottle brands | 90.5K | 16.1% | 3 | | Apr 2026 | Baby bottle brands | 74K | 14.5% | 3 | | May 2026 | Baby bottle brands | 74K | 14.5% | 3 | | Jun 2026 | Baby bottle brands | 74K | 14.9% | 3 | | Jul 2026 | Baby bottle brands | 74K | 14.3% | 3 | | Aug 2026 | Baby bottle brands | 74K | 14.2% | 3 | | Sep 2026 | Baby bottle brands | — | — | — | | Oct 2025 | Teething toy brands | 74K | 40.1% | 1 | | Nov 2025 | Teething toy brands | 74K | 40.1% | 1 | | Dec 2025 | Teething toy brands | 74K | 40.8% | 1 | | Jan 2026 | Teething toy brands | 90.5K | 47.6% | 1 | | Feb 2026 | Teething toy brands | 74K | 44.5% | 1 | | Mar 2026 | Teething toy brands | 90.5K | 47.6% | 1 | | Apr 2026 | Teething toy brands | 74K | 43.4% | 1 | | May 2026 | Teething toy brands | 74K | 28.9% | 2 | | Jun 2026 | Teething toy brands | 74K | 32% | 2 | | Jul 2026 | Teething toy brands | 74K | 42.9% | 1 | | Aug 2026 | Teething toy brands | 74K | 42.9% | 1 | | Sep 2026 | Teething toy brands | — | — | — | ## How is NUK measured? Brandwave collects information about searches that people make online using NUK’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nuk” ## Which baby bottle brands compete with NUK? - [Medela](/demand/global-en/brands/medela): Head-to-head: /demand/global-en/compare/medela-vs-nuk - [Tommee Tippee](/demand/global-en/brands/tommee-tippee): Head-to-head: /demand/global-en/compare/nuk-vs-tommee-tippee - [Philips Avent](/demand/global-en/brands/philips-avent): Head-to-head: /demand/global-en/compare/nuk-vs-philips-avent - [Dr. Brown's](/demand/global-en/brands/dr-browns): Head-to-head: /demand/global-en/compare/dr-browns-vs-nuk ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "NUK: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/nuk This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nuk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.