--- title: "Nuby: search popularity and Share of Search worldwide" description: "Nuby is a baby products brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/nuby" publisher: "Brandwave" --- # Nuby: search popularity and Share of Search worldwide Nuby is a baby products brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nuby - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among baby food makers**: 2.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baby food makers | 5 | 2.9% | 22.2K | | Sippy cups | 4 | 3.8% | 22.2K | | Teething toy brands | 3 | 12.9% | 22.2K | - [Baby food makers](/demand/global-en/categories/baby-food-makers) - [Sippy cups](/demand/global-en/categories/sippy-cups) - [Teething toy brands](/demand/global-en/categories/teething-toy-brands) ## How has branded search demand for Nuby changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Nuby worldwide held steady at 22.2K. - Across the 11 months ending August 2026, Nuby’s estimated Share of Search among baby food makers worldwide held steady, from 2.4% to 2.9%. - Across the 11 months ending August 2026, Nuby’s estimated Share of Search among sippy cups worldwide held steady, from 3.3% to 3.8%. - Across the 11 months ending August 2026, Nuby’s estimated Share of Search among teething toy brands worldwide increased from 12% to 12.9%. - Across the 11 months ending August 2026, Nuby’s estimated Share of Search among teething toy brands worldwide peaked at 13% in April 2026 and was lowest at 8.7% in May 2026. ## How did search popularity change for baby food makers worldwide in August 2026? - Estimated monthly branded searches for Sage Spoonfuls worldwide fell 33.3% over 11 measured months, from 480 to 320 in August 2026. - Estimated monthly branded searches for Munchkin worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026. - Estimated monthly branded searches for Baby Brezza worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026. ## How did search popularity change for sippy cups worldwide in August 2026? - Estimated monthly branded searches for Zak Designs worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026. - Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. - Estimated monthly branded searches for Munchkin worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026. ## How did search popularity change for teething toy brands worldwide in August 2026? - Estimated monthly branded searches for Matchstick Monkey worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026. - Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. - Estimated monthly branded searches for Sophie la Girafe worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baby food makers | 22.2K | 2.4% | 5 | | Nov 2025 | Baby food makers | 22.2K | 2.4% | 5 | | Dec 2025 | Baby food makers | 22.2K | 2.6% | 5 | | Jan 2026 | Baby food makers | 22.2K | 2.4% | 5 | | Feb 2026 | Baby food makers | 18.1K | 2.4% | 5 | | Mar 2026 | Baby food makers | 22.2K | 2.9% | 5 | | Apr 2026 | Baby food makers | 22.2K | 2.9% | 5 | | May 2026 | Baby food makers | 22.2K | 2.9% | 5 | | Jun 2026 | Baby food makers | 22.2K | 2.9% | 5 | | Jul 2026 | Baby food makers | 22.2K | 2.9% | 5 | | Aug 2026 | Baby food makers | 22.2K | 2.9% | 5 | | Sep 2026 | Baby food makers | — | — | — | | Oct 2025 | Sippy cups | 22.2K | 3.3% | 4 | | Nov 2025 | Sippy cups | 22.2K | 3.3% | 4 | | Dec 2025 | Sippy cups | 22.2K | 3.5% | 4 | | Jan 2026 | Sippy cups | 22.2K | 3.3% | 4 | | Feb 2026 | Sippy cups | 18.1K | 3.3% | 4 | | Mar 2026 | Sippy cups | 22.2K | 3.8% | 4 | | Apr 2026 | Sippy cups | 22.2K | 4% | 4 | | May 2026 | Sippy cups | 22.2K | 4% | 4 | | Jun 2026 | Sippy cups | 22.2K | 3.8% | 4 | | Jul 2026 | Sippy cups | 22.2K | 3.8% | 4 | | Aug 2026 | Sippy cups | 22.2K | 3.8% | 4 | | Sep 2026 | Sippy cups | — | — | — | | Oct 2025 | Teething toy brands | 22.2K | 12% | 3 | | Nov 2025 | Teething toy brands | 22.2K | 12% | 3 | | Dec 2025 | Teething toy brands | 22.2K | 12.2% | 3 | | Jan 2026 | Teething toy brands | 22.2K | 11.7% | 3 | | Feb 2026 | Teething toy brands | 18.1K | 10.9% | 3 | | Mar 2026 | Teething toy brands | 22.2K | 11.7% | 3 | | Apr 2026 | Teething toy brands | 22.2K | 13% | 3 | | May 2026 | Teething toy brands | 22.2K | 8.7% | 3 | | Jun 2026 | Teething toy brands | 22.2K | 9.6% | 3 | | Jul 2026 | Teething toy brands | 22.2K | 12.9% | 3 | | Aug 2026 | Teething toy brands | 22.2K | 12.9% | 3 | | Sep 2026 | Teething toy brands | — | — | — | ## How is Nuby measured? Brandwave collects information about searches that people make online using Nuby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nuby” ## Which baby food makers compete with Nuby? - [Munchkin](/demand/global-en/brands/munchkin): Head-to-head: /demand/global-en/compare/munchkin-vs-nuby - [Baby Brezza](/demand/global-en/brands/baby-brezza): Head-to-head: /demand/global-en/compare/baby-brezza-vs-nuby - [Beaba](/demand/global-en/brands/beaba): Head-to-head: /demand/global-en/compare/beaba-vs-nuby - [Philips Avent](/demand/global-en/brands/philips-avent): Head-to-head: /demand/global-en/compare/nuby-vs-philips-avent - [Sage Spoonfuls](/demand/global-en/brands/sage-spoonfuls): Head-to-head: /demand/global-en/compare/nuby-vs-sage-spoonfuls ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nuby: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/nuby This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nuby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.