--- title: "Now Foods: search popularity and Share of Search worldwide" description: "Now Foods is essential oil brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/now-foods" publisher: "Brandwave" --- # Now Foods: search popularity and Share of Search worldwide Now Foods is essential oil brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Now Foods - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among essential oil brands**: 6.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Essential oil brands | 3 | 6.8% | 74K | | Sleep supplements | 2 | 18.7% | 74K | - [Essential oil brands](/demand/global-en/categories/essential-oil-brands) - [Sleep supplements](/demand/global-en/categories/sleep-supplements) ## How has branded search demand for Now Foods changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Now Foods worldwide held steady at 74K. - Across the 11 months ending August 2026, Now Foods’ estimated Share of Search among essential oil brands worldwide increased from 5% to 6.8%. - Across the 11 months ending August 2026, Now Foods’ estimated Share of Search among essential oil brands worldwide peaked at 7.7% in April 2026 and was lowest at 4.7% in November 2025. - Across the 11 months ending August 2026, Now Foods’ estimated Share of Search among sleep supplements worldwide peaked at 21.6% in July 2026 and was lowest at 18.2% in February 2026. ## How did search popularity change for essential oil brands worldwide in August 2026? - Estimated monthly branded searches for Tisserand worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026. - Estimated monthly branded searches for doTERRA worldwide fell 32.7% over 11 measured months, from 1M to 673K in August 2026. - Estimated monthly branded searches for Young Living worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026. ## How did search popularity change for sleep supplements worldwide in August 2026? - In August 2026, ZzzQuil gained estimated Share of Search among sleep supplements worldwide, from 58.8% to 62.1%. - In August 2026, Nature Made gained estimated Share of Search among sleep supplements worldwide, from 11.8% to 12.5%. - In August 2026, Now Foods lost estimated Share of Search among sleep supplements worldwide, from 21.6% to 18.7%. - In August 2026, Olly lost estimated Share of Search among sleep supplements worldwide, from 6.5% to 5.6%. - Estimated monthly branded searches for Beam worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Essential oil brands | 74K | 5% | 3 | | Nov 2025 | Essential oil brands | 74K | 4.7% | 3 | | Dec 2025 | Essential oil brands | 74K | 5.6% | 3 | | Jan 2026 | Essential oil brands | 90.5K | 6.4% | 3 | | Feb 2026 | Essential oil brands | 74K | 5.7% | 3 | | Mar 2026 | Essential oil brands | 90.5K | 6.8% | 3 | | Apr 2026 | Essential oil brands | 90.5K | 7.7% | 3 | | May 2026 | Essential oil brands | 74K | 6.8% | 3 | | Jun 2026 | Essential oil brands | 74K | 6.8% | 3 | | Jul 2026 | Essential oil brands | 74K | 6.8% | 3 | | Aug 2026 | Essential oil brands | 74K | 6.8% | 3 | | Sep 2026 | Essential oil brands | — | — | — | | Oct 2025 | Sleep supplements | 74K | 18.5% | 2 | | Nov 2025 | Sleep supplements | 74K | 20.8% | 2 | | Dec 2025 | Sleep supplements | 74K | 18.5% | 2 | | Jan 2026 | Sleep supplements | 90.5K | 20.5% | 2 | | Feb 2026 | Sleep supplements | 74K | 18.2% | 2 | | Mar 2026 | Sleep supplements | 90.5K | 20.7% | 2 | | Apr 2026 | Sleep supplements | 90.5K | 21.6% | 2 | | May 2026 | Sleep supplements | 74K | 21.6% | 2 | | Jun 2026 | Sleep supplements | 74K | 21.6% | 2 | | Jul 2026 | Sleep supplements | 74K | 21.6% | 2 | | Aug 2026 | Sleep supplements | 74K | 18.7% | 2 | | Sep 2026 | Sleep supplements | — | — | — | ## How is Now Foods measured? Brandwave collects information about searches that people make online using Now Foods’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “now foods” ## Which essential oil brands compete with Now Foods? - [doTERRA](/demand/global-en/brands/doterra): Head-to-head: /demand/global-en/compare/doterra-vs-now-foods - [Young Living](/demand/global-en/brands/young-living): Head-to-head: /demand/global-en/compare/now-foods-vs-young-living - [Plant Therapy](/demand/global-en/brands/plant-therapy): Head-to-head: /demand/global-en/compare/now-foods-vs-plant-therapy - [Tisserand](/demand/global-en/brands/tisserand): Head-to-head: /demand/global-en/compare/now-foods-vs-tisserand - [Aura Cacia](/demand/global-en/brands/aura-cacia): Head-to-head: /demand/global-en/compare/aura-cacia-vs-now-foods ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Now Foods: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/now-foods This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/now-foods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.