---
title: "Novilla: search popularity worldwide"
description: "Novilla makes mattresses and bed frames sold online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/novilla"
publisher: "Brandwave"
---

# Novilla: search popularity worldwide

Novilla makes mattresses and bed frames sold online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Novilla
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among bed frames**: 0.09%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bed frames | 13 | 0.09% | 320 |

- [Bed frames](/demand/global-en/categories/bed-frames)

## How has branded search demand for Novilla changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Novilla worldwide rose from 210 to 320.
- Across the 12 months ending September 2026, Novilla’s share of searches among bed frames worldwide held steady, from 0.06% to 0.09%.

## How did search popularity change for bed frames worldwide in September 2026?

- In September 2026, Thuma gained share of searches among bed frames worldwide, from 33.1% to 36.5%.
- In September 2026, IKEA lost share of searches among bed frames worldwide, from 50.1% to 47.8%.
- In September 2026, Nectar Sleep lost share of searches among bed frames worldwide, from 3.7% to 2.9%.
- In September 2026, Zinus rose from 5th to 4th among bed frames worldwide.
- Estimated monthly branded searches for Novilla worldwide rose 52.4% over 12 measured months, from 210 to 320 in September 2026.
- Estimated monthly branded searches for Avocado worldwide rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bed frames | 210 | 0.06% | 13 |
| Nov 2025 | Bed frames | 210 | 0.05% | 13 |
| Dec 2025 | Bed frames | 260 | 0.08% | 13 |
| Jan 2026 | Bed frames | 140 | 0.04% | 13 |
| Feb 2026 | Bed frames | 110 | 0.03% | 13 |
| Mar 2026 | Bed frames | 170 | 0.05% | 13 |
| Apr 2026 | Bed frames | 210 | 0.07% | 13 |
| May 2026 | Bed frames | 260 | 0.07% | 13 |
| Jun 2026 | Bed frames | 320 | 0.08% | 13 |
| Jul 2026 | Bed frames | 320 | 0.08% | 13 |
| Aug 2026 | Bed frames | 480 | 0.12% | 13 |
| Sep 2026 | Bed frames | 320 | 0.09% | 13 |

## How are Novilla’s branded searches counted?

Brandwave collects information about searches that people make online using Novilla’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “novilla bed frame”

## Which bed frames compete with Novilla?

- [IKEA](/demand/global-en/brands/ikea)
- [Thuma](/demand/global-en/brands/thuma)
- [Floyd](/demand/global-en/brands/floyd)
- [Zinus](/demand/global-en/brands/zinus)
- [Nectar Sleep](/demand/global-en/brands/nectar-sleep)
- [Article](/demand/global-en/brands/article-furniture)
- [Castlery](/demand/global-en/brands/castlery)
- [Sleep Number](/demand/global-en/brands/sleep-number): Head-to-head: /demand/global-en/compare/novilla-vs-sleep-number
- [Avocado](/demand/global-en/brands/avocado-green-mattress): Head-to-head: /demand/global-en/compare/avocado-green-mattress-vs-novilla
- [Saatva](/demand/global-en/brands/saatva): Head-to-head: /demand/global-en/compare/novilla-vs-saatva
- [Emma Sleep](/demand/global-en/brands/emma-sleep): Head-to-head: /demand/global-en/compare/emma-sleep-vs-novilla
- [Mellow](/demand/global-en/brands/mellow-sleep): Head-to-head: /demand/global-en/compare/mellow-sleep-vs-novilla

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Novilla: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/novilla

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/novilla. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.