---
title: "Nothing New: search popularity and Share of Search worldwide"
description: "Nothing New offers sneakers with an emphasis on lower-impact materials and manufacturing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/nothing-new"
publisher: "Brandwave"
---

# Nothing New: search popularity and Share of Search worldwide

Nothing New offers sneakers with an emphasis on lower-impact materials and manufacturing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nothing New
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among sustainable sneaker brands**: 0.36%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sustainable sneaker brands | 5 | 0.36% | 3.1K |

- [Sustainable sneaker brands](/demand/global-en/categories/sustainable-sneaker-brands)

## How has branded search demand for Nothing New changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Nothing New worldwide held steady, from 3.3K to 3.1K.
- Across the 11 months ending August 2026, Nothing New fell from 4th to 5th among sustainable sneaker brands worldwide.

## How did search popularity change for sustainable sneaker brands worldwide in August 2026?

- In August 2026, Rothy's overtook VEJA to rank 2nd among sustainable sneaker brands worldwide, at 32.2%.
- In August 2026, Allbirds lost estimated Share of Search among sustainable sneaker brands worldwide, from 41% to 36%.
- In August 2026, VEJA lost estimated Share of Search among sustainable sneaker brands worldwide, from 31.7% to 31%.
- Estimated monthly branded searches for SAOLA worldwide rose 46.7% over 11 measured months, from 2.6K to 3.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sustainable sneaker brands | 3.3K | 0.31% | 4 |
| Nov 2025 | Sustainable sneaker brands | 3.8K | 0.31% | 4 |
| Dec 2025 | Sustainable sneaker brands | 3.3K | 0.3% | 4 |
| Jan 2026 | Sustainable sneaker brands | 3.1K | 0.36% | 4 |
| Feb 2026 | Sustainable sneaker brands | 3.7K | 0.45% | 4 |
| Mar 2026 | Sustainable sneaker brands | 3.9K | 0.34% | 4 |
| Apr 2026 | Sustainable sneaker brands | 3.8K | 0.13% | 4 |
| May 2026 | Sustainable sneaker brands | 3.8K | 0.32% | 5 |
| Jun 2026 | Sustainable sneaker brands | 3.1K | 0.32% | 5 |
| Jul 2026 | Sustainable sneaker brands | 2.6K | 0.31% | 5 |
| Aug 2026 | Sustainable sneaker brands | 3.1K | 0.36% | 5 |
| Sep 2026 | Sustainable sneaker brands | — | — | — |

## How is Nothing New measured?

Brandwave collects information about searches that people make online using Nothing New’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nothing new footwear”
- “nothing new shoes”
- “nothing new sneakers”
- “nothingnew com”

## Which sustainable sneaker brands compete with Nothing New?

- [Allbirds](/demand/global-en/brands/allbirds): Head-to-head: /demand/global-en/compare/allbirds-vs-nothing-new
- [Rothy's](/demand/global-en/brands/rothy-s): Head-to-head: /demand/global-en/compare/nothing-new-vs-rothy-s
- [VEJA](/demand/global-en/brands/veja): Head-to-head: /demand/global-en/compare/nothing-new-vs-veja
- [SAOLA](/demand/global-en/brands/saola): Head-to-head: /demand/global-en/compare/nothing-new-vs-saola

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nothing New: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/nothing-new

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nothing-new. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.