---
title: "Not Your Mother's: search popularity and Share of Search worldwide"
description: "Not Your Mother's is hair care brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/not-your-mother-s"
publisher: "Brandwave"
---

# Not Your Mother's: search popularity and Share of Search worldwide

Not Your Mother's is hair care brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Not Your Mother's
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among dry shampoo**: 28.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dry shampoo | 2 | 28.8% | 60.5K |

- [Dry shampoo](/demand/global-en/categories/dry-shampoo)

## How has branded search demand for Not Your Mother's changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Not Your Mother's worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Not Your Mother's’ estimated Share of Search among dry shampoo worldwide peaked at 33.8% in January 2026 and was lowest at 26% in December 2025.

## How did search popularity change for dry shampoo worldwide in August 2026?

- In August 2026, Bumble and bumble gained estimated Share of Search among dry shampoo worldwide, from 20.2% to 23.6%.
- In August 2026, Batiste lost estimated Share of Search among dry shampoo worldwide, from 36.8% to 35.2%.
- In August 2026, Not Your Mother's lost estimated Share of Search among dry shampoo worldwide, from 30.1% to 28.8%.
- Klorane’s estimated Share of Search among dry shampoo worldwide has lost ground for 3 months in a row, from 11.3% to 10.6% in August 2026.
- Estimated monthly branded searches for Aussie worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.
- Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dry shampoo | 60.5K | 28.9% | 2 |
| Nov 2025 | Dry shampoo | 74K | 29.9% | 3 |
| Dec 2025 | Dry shampoo | 60.5K | 26% | 3 |
| Jan 2026 | Dry shampoo | 74K | 33.8% | 2 |
| Feb 2026 | Dry shampoo | 60.5K | 31.5% | 2 |
| Mar 2026 | Dry shampoo | 74K | 33.1% | 2 |
| Apr 2026 | Dry shampoo | 60.5K | 28.9% | 2 |
| May 2026 | Dry shampoo | 60.5K | 30.9% | 2 |
| Jun 2026 | Dry shampoo | 60.5K | 30.8% | 2 |
| Jul 2026 | Dry shampoo | 60.5K | 30.1% | 2 |
| Aug 2026 | Dry shampoo | 60.5K | 28.8% | 2 |
| Sep 2026 | Dry shampoo | — | — | — |

## How is Not Your Mother's measured?

Brandwave collects information about searches that people make online using Not Your Mother's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “not your mothers”

## Which dry shampoo compete with Not Your Mother's?

- [Batiste](/demand/global-en/brands/batiste): Head-to-head: /demand/global-en/compare/batiste-vs-not-your-mother-s
- [Bumble and bumble](/demand/global-en/brands/bumble-and-bumble): Head-to-head: /demand/global-en/compare/bumble-and-bumble-vs-not-your-mother-s
- [Klorane](/demand/global-en/brands/klorane): Head-to-head: /demand/global-en/compare/klorane-vs-not-your-mother-s
- [Aussie](/demand/global-en/brands/aussie-hair): Head-to-head: /demand/global-en/compare/aussie-hair-vs-not-your-mother-s
- [Dove](/demand/global-en/brands/dove): Head-to-head: /demand/global-en/compare/dove-vs-not-your-mother-s

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Not Your Mother's: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/not-your-mother-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/not-your-mother-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.