---
title: "Norwegian Cruise Line: search popularity worldwide"
description: "Norwegian Cruise Line is a cruise line sailing from or around New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/norwegian-cruise-line"
publisher: "Brandwave"
---

# Norwegian Cruise Line: search popularity worldwide

Norwegian Cruise Line is a cruise line sailing from or around New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Norwegian Cruise Line
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among cruise lines**: 10.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cruise lines | 6 | 10.7% | 823K |

- [Cruise lines](/demand/global-en/categories/cruise-lines)

## How has branded search demand for Norwegian Cruise Line changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Norwegian Cruise Line worldwide held steady at 823K.
- Across the 11 months ending August 2026, Norwegian Cruise Line’s estimated Share of Search among cruise lines worldwide peaked at 13% in November 2025 and was lowest at 8.9% in July 2026.

## How did search popularity change for cruise lines worldwide in August 2026?

- In August 2026, MSC Cruises overtook Carnival Cruise Line to rank 2nd among cruise lines worldwide, at 15.8%.
- In August 2026, Princess Cruises overtook Carnival Cruise Line to rank 3rd among cruise lines worldwide, at 13.2%.
- In August 2026, Celebrity Cruises overtook Carnival Cruise Line to rank 4th among cruise lines worldwide, at 13%.
- In August 2026, Royal Caribbean gained estimated Share of Search among cruise lines worldwide, from 29.7% to 35.6%.
- In August 2026, Norwegian Cruise Line gained estimated Share of Search among cruise lines worldwide, from 8.9% to 10.7%.
- In August 2026, Carnival Cruise Line lost estimated Share of Search among cruise lines worldwide, from 26.4% to 11.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cruise lines | 823K | 10.6% | 6 |
| Nov 2025 | Cruise lines | 1M | 13% | 5 |
| Dec 2025 | Cruise lines | 823K | 11.5% | 5 |
| Jan 2026 | Cruise lines | 1.2M | 12.2% | 5 |
| Feb 2026 | Cruise lines | 1M | 12.5% | 5 |
| Mar 2026 | Cruise lines | 1M | 11.9% | 5 |
| Apr 2026 | Cruise lines | 823K | 9.8% | 6 |
| May 2026 | Cruise lines | 823K | 10.6% | 6 |
| Jun 2026 | Cruise lines | 823K | 10.1% | 6 |
| Jul 2026 | Cruise lines | 823K | 8.9% | 6 |
| Aug 2026 | Cruise lines | 823K | 10.7% | 6 |
| Sep 2026 | Cruise lines | — | — | — |

## How is Norwegian Cruise Line measured?

Brandwave collects information about searches that people make online using Norwegian Cruise Line’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “norwegian cruise line”

## Which cruise lines compete with Norwegian Cruise Line?

- [Royal Caribbean](/demand/global-en/brands/royal-caribbean): Head-to-head: /demand/global-en/compare/norwegian-cruise-line-vs-royal-caribbean
- [MSC Cruises](/demand/global-en/brands/msc-cruises): Head-to-head: /demand/global-en/compare/msc-cruises-vs-norwegian-cruise-line
- [Princess Cruises](/demand/global-en/brands/princess-cruises): Head-to-head: /demand/global-en/compare/norwegian-cruise-line-vs-princess-cruises
- [Celebrity Cruises](/demand/global-en/brands/celebrity-cruises): Head-to-head: /demand/global-en/compare/celebrity-cruises-vs-norwegian-cruise-line
- [Carnival Cruise Line](/demand/global-en/brands/carnival-cruise-line): Head-to-head: /demand/global-en/compare/carnival-cruise-line-vs-norwegian-cruise-line

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Norwegian Cruise Line: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/norwegian-cruise-line

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/norwegian-cruise-line. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.