--- title: "Norton: search popularity and Share of Search worldwide" description: "Norton is antivirus software used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/norton" publisher: "Brandwave" --- # Norton: search popularity and Share of Search worldwide Norton is antivirus software used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Norton - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among abrasive brands**: 8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Abrasive brands | 2 | 8% | 165K | | Grinding disc brands | 4 | 8.7% | 165K | | Antivirus software | 4 | 10.6% | 165K | - [Abrasive brands](/demand/global-en/categories/abrasive-brands) - [Grinding disc brands](/demand/global-en/categories/grinding-disc-brands) - [Antivirus software](/demand/global-en/categories/antivirus-software) ## How has branded search demand for Norton changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Norton worldwide fell from 201K to 165K. - Across the 11 months ending August 2026, Norton’s estimated Share of Search among abrasive brands worldwide decreased from 9.6% to 8%. - Across the 11 months ending August 2026, Norton’s estimated Share of Search among abrasive brands worldwide peaked at 11.5% in January 2026 and was lowest at 6.7% in May 2026. - Across the 11 months ending August 2026, Norton’s estimated Share of Search among grinding disc brands worldwide peaked at 12.7% in January 2026 and was lowest at 7.4% in May 2026. - Across the 11 months ending August 2026, Norton’s estimated Share of Search among antivirus software worldwide increased from 10% to 10.6%. - Across the 11 months ending August 2026, Norton’s estimated Share of Search among antivirus software worldwide peaked at 12.1% in January 2026 and was lowest at 8.7% in May 2026. ## How did search popularity change for abrasive brands worldwide in August 2026? - In August 2026, Sia gained estimated Share of Search among abrasive brands worldwide, from 88.7% to 89.2%. - Estimated monthly branded searches for Saint-Gobain worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026. - Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. - Estimated monthly branded searches for Mirka worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026. - Estimated monthly branded searches for Norton worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for grinding disc brands worldwide in August 2026? - Norton’s estimated Share of Search among grinding disc brands worldwide has gained ground for 3 months in a row, from 7.4% to 8.7% in August 2026. - Estimated monthly branded searches for Makita worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026. - Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. ## How did search popularity change for antivirus software worldwide in August 2026? - In August 2026, Kaspersky overtook Bitdefender to take the highest estimated Share of Search among antivirus software worldwide, at 35.4%. - In August 2026, Norton gained estimated Share of Search among antivirus software worldwide, from 9.2% to 10.6%. - In August 2026, McAfee gained estimated Share of Search among antivirus software worldwide, from 3.4% to 3.9%. - In August 2026, Bitdefender lost estimated Share of Search among antivirus software worldwide, from 39.6% to 34%. - In August 2026, ESET lost estimated Share of Search among antivirus software worldwide, from 17% to 16.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Abrasive brands | 201K | 9.6% | 2 | | Nov 2025 | Abrasive brands | 201K | 11.4% | 2 | | Dec 2025 | Abrasive brands | 201K | 8.1% | 2 | | Jan 2026 | Abrasive brands | 246K | 11.5% | 2 | | Feb 2026 | Abrasive brands | 165K | 9.5% | 2 | | Mar 2026 | Abrasive brands | 165K | 9.5% | 2 | | Apr 2026 | Abrasive brands | 165K | 8% | 2 | | May 2026 | Abrasive brands | 135K | 6.7% | 2 | | Jun 2026 | Abrasive brands | 135K | 8% | 2 | | Jul 2026 | Abrasive brands | 135K | 8% | 2 | | Aug 2026 | Abrasive brands | 165K | 8% | 2 | | Sep 2026 | Abrasive brands | — | — | — | | Oct 2025 | Grinding disc brands | 201K | 8.6% | 4 | | Nov 2025 | Grinding disc brands | 201K | 8.3% | 3 | | Dec 2025 | Grinding disc brands | 201K | 9.1% | 3 | | Jan 2026 | Grinding disc brands | 246K | 12.7% | 3 | | Feb 2026 | Grinding disc brands | 165K | 9.1% | 3 | | Mar 2026 | Grinding disc brands | 165K | 8.1% | 4 | | Apr 2026 | Grinding disc brands | 165K | 8.9% | 4 | | May 2026 | Grinding disc brands | 135K | 7.4% | 4 | | Jun 2026 | Grinding disc brands | 135K | 7.4% | 4 | | Jul 2026 | Grinding disc brands | 135K | 8.7% | 4 | | Aug 2026 | Grinding disc brands | 165K | 8.7% | 4 | | Sep 2026 | Grinding disc brands | — | — | — | | Oct 2025 | Antivirus software | 201K | 10% | 4 | | Nov 2025 | Antivirus software | 201K | 10.2% | 4 | | Dec 2025 | Antivirus software | 201K | 10.6% | 4 | | Jan 2026 | Antivirus software | 246K | 12.1% | 4 | | Feb 2026 | Antivirus software | 165K | 10.1% | 4 | | Mar 2026 | Antivirus software | 165K | 9.3% | 4 | | Apr 2026 | Antivirus software | 165K | 10% | 4 | | May 2026 | Antivirus software | 135K | 8.7% | 4 | | Jun 2026 | Antivirus software | 135K | 9.6% | 4 | | Jul 2026 | Antivirus software | 135K | 9.2% | 4 | | Aug 2026 | Antivirus software | 165K | 10.6% | 4 | | Sep 2026 | Antivirus software | — | — | — | ## How is Norton measured? Brandwave collects information about searches that people make online using Norton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “norton antivirus” ## Which abrasive brands compete with Norton? - [Sia](/demand/global-en/brands/sia): Head-to-head: /demand/global-en/compare/norton-vs-sia - [Mirka](/demand/global-en/brands/mirka): Head-to-head: /demand/global-en/compare/mirka-vs-norton - [Klingspor](/demand/global-en/brands/klingspor): Head-to-head: /demand/global-en/compare/klingspor-vs-norton - [Saint-Gobain](/demand/global-en/brands/saint-gobain): Head-to-head: /demand/global-en/compare/norton-vs-saint-gobain - [3M Peltor](/demand/global-en/brands/3m-peltor): Head-to-head: /demand/global-en/compare/3m-peltor-vs-norton ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Norton: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/norton This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/norton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.