--- title: "Norton Abrasives: search popularity worldwide" description: "Norton makes abrasives for metal and wood work, including grinding discs, flap discs, sandpaper and sharpening stones. Saint-Gobain owns it. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/norton-abrasives" publisher: "Brandwave" --- # Norton Abrasives: search popularity worldwide Norton makes abrasives for metal and wood work, including grinding discs, flap discs, sandpaper and sharpening stones. Saint-Gobain owns it. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Norton Abrasives - **Owned by**: Saint-Gobain Abrasives - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among grinding disc brands**: 0.54% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Grinding disc brands | 5 | 0.54% | 9K | | Flap disc brands | 4 | 0.66% | 9K | | Sanding sponge brands | 4 | 0.94% | 9K | | Abrasive brands | 5 | 2.3% | 9K | | Sanding discs brands | 4 | 2.9% | 9K | | Sharpening stone brands | 2 | 39.8% | 6.9K | - [Grinding disc brands](/demand/global-en/categories/grinding-disc-brands) - [Flap disc brands](/demand/global-en/categories/flap-disc-brands) - [Sanding sponge brands](/demand/global-en/categories/sanding-sponge-brands) - [Abrasive brands](/demand/global-en/categories/abrasive-brands) - [Sanding discs brands](/demand/global-en/categories/sanding-discs-brands) - [Sharpening stone brands](/demand/global-en/categories/sharpening-stone-brands) ## How has branded search demand for Norton Abrasives changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Norton Abrasives worldwide held steady at 10K. - Across the 12 months ending September 2026, Norton Abrasives’ estimated Share of Search among grinding disc brands worldwide held steady, from 0.44% to 0.54%. - Across the 12 months ending September 2026, Norton Abrasives’ estimated Share of Search among flap disc brands worldwide held steady, from 0.78% to 0.66%. - Across the 12 months ending September 2026, Norton Abrasives’ estimated Share of Search among sanding sponge brands worldwide held steady, from 1.1% to 0.94%. - Across the 12 months ending September 2026, Norton Abrasives’ estimated Share of Search among abrasive brands worldwide peaked at 3% in May 2026 and was lowest at 1.9% in October 2025. - Across the 12 months ending September 2026, Norton Abrasives’ estimated Share of Search among sanding discs brands worldwide increased from 2.4% to 2.9%. - Across the 12 months ending September 2026, Norton Abrasives’ estimated Share of Search among sanding discs brands worldwide peaked at 3.9% in July 2026 and was lowest at 2.1% in November 2025. - Across the 12 months ending September 2026, Norton Abrasives’ estimated Share of Search among sharpening stone brands worldwide increased from 25.6% to 39.8%. - Across the 12 months ending September 2026, Norton Abrasives’ estimated Share of Search among sharpening stone brands worldwide peaked at 39.8% in September 2026 and was lowest at 16.3% in December 2025. - Across the 12 months ending September 2026, Norton Abrasives rose from 3rd to 2nd among sharpening stone brands worldwide. ## How did search popularity change for grinding disc brands worldwide in September 2026? - Estimated monthly branded searches for Makita worldwide fell 29% over 12 measured months, from 1.3M to 944K in September 2026. - Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## How did search popularity change for flap disc brands worldwide in September 2026? - In September 2026, Diablo gained estimated Share of Search among flap disc brands worldwide, from 39.1% to 49%. - In September 2026, DeWalt lost estimated Share of Search among flap disc brands worldwide, from 58.5% to 49%. - Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## How did search popularity change for sanding sponge brands worldwide in September 2026? - In September 2026, Diablo gained estimated Share of Search among sanding sponge brands worldwide, from 64.8% to 70%. - In September 2026, Festool lost estimated Share of Search among sanding sponge brands worldwide, from 29% to 25.6%. - In September 2026, Mirka lost estimated Share of Search among sanding sponge brands worldwide, from 4.8% to 3.4%. - In September 2026, Norton Abrasives lost estimated Share of Search among sanding sponge brands worldwide, from 1.5% to 0.94%. ## How did search popularity change for abrasive brands worldwide in September 2026? - 3M Peltor’s estimated Share of Search among abrasive brands worldwide has gained ground for 3 months in a row, from 5% to 6% in September 2026. - Estimated monthly branded searches for Sia worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. - Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. - Estimated monthly branded searches for Mirka worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. - Estimated monthly branded searches for Saint-Gobain worldwide fell 17.9% over 12 measured months, from 374K to 307K in September 2026. ## How did search popularity change for sanding discs brands worldwide in September 2026? - In September 2026, Festool gained estimated Share of Search among sanding discs brands worldwide, from 76.6% to 80.3%. - In September 2026, Mirka lost estimated Share of Search among sanding discs brands worldwide, from 12.6% to 10.8%. - In September 2026, Klingspor lost estimated Share of Search among sanding discs brands worldwide, from 6.9% to 5.9%. - In September 2026, Norton Abrasives lost estimated Share of Search among sanding discs brands worldwide, from 3.9% to 2.9%. ## How did search popularity change for sharpening stone brands worldwide in September 2026? - In September 2026, Shun overtook Trend to rank 5th among sharpening stone brands worldwide, with 2.8% estimated Share of Search. - In September 2026, Norton Abrasives gained estimated Share of Search among sharpening stone brands worldwide, from 34.1% to 39.8%. - In September 2026, Smith's gained estimated Share of Search among sharpening stone brands worldwide, from 35.7% to 40.8%. - In September 2026, GLOBAL gained estimated Share of Search among sharpening stone brands worldwide, from 3.6% to 5.1%. - In September 2026, Wusthof lost estimated Share of Search among sharpening stone brands worldwide, from 22.2% to 9.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Grinding disc brands | 9K | 0.44% | 5 | | Nov 2025 | Grinding disc brands | 7.9K | 0.36% | 5 | | Dec 2025 | Grinding disc brands | 8K | 0.4% | 5 | | Jan 2026 | Grinding disc brands | 9.2K | 0.56% | 5 | | Feb 2026 | Grinding disc brands | 8.8K | 0.54% | 5 | | Mar 2026 | Grinding disc brands | 10K | 0.55% | 5 | | Apr 2026 | Grinding disc brands | 9.1K | 0.55% | 5 | | May 2026 | Grinding disc brands | 11.8K | 0.71% | 5 | | Jun 2026 | Grinding disc brands | 10.9K | 0.66% | 5 | | Jul 2026 | Grinding disc brands | 10.2K | 0.75% | 5 | | Aug 2026 | Grinding disc brands | 10.1K | 0.61% | 5 | | Sep 2026 | Grinding disc brands | 9K | 0.54% | 5 | | Oct 2025 | Flap disc brands | 9K | 0.78% | 4 | | Nov 2025 | Flap disc brands | 7.9K | 0.61% | 4 | | Dec 2025 | Flap disc brands | 8K | 0.53% | 4 | | Jan 2026 | Flap disc brands | 9.2K | 0.74% | 4 | | Feb 2026 | Flap disc brands | 8.8K | 0.7% | 4 | | Mar 2026 | Flap disc brands | 10K | 0.86% | 4 | | Apr 2026 | Flap disc brands | 9.1K | 0.73% | 4 | | May 2026 | Flap disc brands | 11.8K | 0.86% | 4 | | Jun 2026 | Flap disc brands | 10.9K | 0.95% | 4 | | Jul 2026 | Flap disc brands | 10.2K | 0.99% | 4 | | Aug 2026 | Flap disc brands | 10.1K | 0.88% | 4 | | Sep 2026 | Flap disc brands | 9K | 0.66% | 4 | | Oct 2025 | Sanding sponge brands | 9K | 1.1% | 4 | | Nov 2025 | Sanding sponge brands | 7.9K | 0.99% | 4 | | Dec 2025 | Sanding sponge brands | 8K | 0.83% | 4 | | Jan 2026 | Sanding sponge brands | 9.2K | 1.1% | 4 | | Feb 2026 | Sanding sponge brands | 8.8K | 1% | 4 | | Mar 2026 | Sanding sponge brands | 10K | 1.2% | 4 | | Apr 2026 | Sanding sponge brands | 9.1K | 1.1% | 4 | | May 2026 | Sanding sponge brands | 11.8K | 1.2% | 4 | | Jun 2026 | Sanding sponge brands | 10.9K | 1.5% | 4 | | Jul 2026 | Sanding sponge brands | 10.2K | 1.5% | 4 | | Aug 2026 | Sanding sponge brands | 10.1K | 1.5% | 4 | | Sep 2026 | Sanding sponge brands | 9K | 0.94% | 4 | | Oct 2025 | Abrasive brands | 9K | 1.9% | 5 | | Nov 2025 | Abrasive brands | 7.9K | 2% | 5 | | Dec 2025 | Abrasive brands | 8K | 2.1% | 5 | | Jan 2026 | Abrasive brands | 9.2K | 2.3% | 5 | | Feb 2026 | Abrasive brands | 8.8K | 2.2% | 5 | | Mar 2026 | Abrasive brands | 10K | 2.5% | 5 | | Apr 2026 | Abrasive brands | 9.1K | 2.3% | 5 | | May 2026 | Abrasive brands | 11.8K | 3% | 5 | | Jun 2026 | Abrasive brands | 10.9K | 2.8% | 5 | | Jul 2026 | Abrasive brands | 10.2K | 2.6% | 5 | | Aug 2026 | Abrasive brands | 10.1K | 2.6% | 5 | | Sep 2026 | Abrasive brands | 9K | 2.3% | 5 | | Oct 2025 | Sanding discs brands | 9K | 2.4% | 4 | | Nov 2025 | Sanding discs brands | 7.9K | 2.1% | 4 | | Dec 2025 | Sanding discs brands | 8K | 2.6% | 4 | | Jan 2026 | Sanding discs brands | 9.2K | 2.9% | 4 | | Feb 2026 | Sanding discs brands | 8.8K | 2.8% | 4 | | Mar 2026 | Sanding discs brands | 10K | 2.7% | 4 | | Apr 2026 | Sanding discs brands | 9.1K | 2.9% | 4 | | May 2026 | Sanding discs brands | 11.8K | 3.8% | 4 | | Jun 2026 | Sanding discs brands | 10.9K | 3.5% | 4 | | Jul 2026 | Sanding discs brands | 10.2K | 3.9% | 4 | | Aug 2026 | Sanding discs brands | 10.1K | 3.9% | 4 | | Sep 2026 | Sanding discs brands | 9K | 2.9% | 4 | | Oct 2025 | Sharpening stone brands | 7.7K | 25.6% | 3 | | Nov 2025 | Sharpening stone brands | 7.2K | 22.3% | 3 | | Dec 2025 | Sharpening stone brands | 7.2K | 16.3% | 3 | | Jan 2026 | Sharpening stone brands | 8K | 24.1% | 3 | | Feb 2026 | Sharpening stone brands | 7.4K | 25.3% | 3 | | Mar 2026 | Sharpening stone brands | 8.3K | 21.4% | 3 | | Apr 2026 | Sharpening stone brands | 7.7K | 24.4% | 3 | | May 2026 | Sharpening stone brands | 9.9K | 36.1% | 1 | | Jun 2026 | Sharpening stone brands | 7.7K | 29.5% | 2 | | Jul 2026 | Sharpening stone brands | 7.7K | 28.9% | 2 | | Aug 2026 | Sharpening stone brands | 8.3K | 34.1% | 2 | | Sep 2026 | Sharpening stone brands | 6.9K | 39.8% | 2 | ## How is Norton Abrasives measured? Brandwave collects information about searches that people make online using Norton Abrasives’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “norton abrasives” - “norton flap disc” - “norton grinding disc” - “norton sandpaper” - “norton sharpening stone” - “norton whetstone” ## Which grinding disc brands compete with Norton Abrasives? - [Makita](/demand/global-en/brands/makita): Head-to-head: /demand/global-en/compare/makita-vs-norton-abrasives - [DeWalt](/demand/global-en/brands/dewalt): Head-to-head: /demand/global-en/compare/dewalt-vs-norton-abrasives - [3M Peltor](/demand/global-en/brands/3m-peltor): Head-to-head: /demand/global-en/compare/3m-peltor-vs-norton-abrasives - [Klingspor](/demand/global-en/brands/klingspor): Head-to-head: /demand/global-en/compare/klingspor-vs-norton-abrasives - [Bosch](/demand/global-en/brands/bosch): Head-to-head: /demand/global-en/compare/bosch-vs-norton-abrasives ## Who owns Norton Abrasives? Norton Abrasives is owned by Saint-Gobain Abrasives. Brandwave does not track any other brands owned by Saint-Gobain Abrasives. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Norton Abrasives? Norton Abrasives is owned by Saint-Gobain Abrasives. Brandwave does not track any other brands owned by Saint-Gobain Abrasives. ## Cite this page Brandwave. "Norton Abrasives: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/norton-abrasives This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/norton-abrasives. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.