--- title: "NorthShore: search popularity worldwide" description: "NorthShore makes incontinence products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/northshore-care" publisher: "Brandwave" --- # NorthShore: search popularity worldwide NorthShore makes incontinence products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: NorthShore - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among incontinence brands**: 0.65% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Incontinence brands | 4 | 0.65% | 2.9K | - [Incontinence brands](/demand/global-en/categories/incontinence-brands) ## Top incontinence brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NorthShore was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. NorthShore is the fourth most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Depend | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Poise | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | TENA | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | NorthShore | 4th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about incontinence brands - Asked ChatGPT "Which incontinence brand should I buy?": 1. Poise, 2. Depend, 3. TENA, 4. NorthShore - Asked ChatGPT "What are the best incontinence brands?": 1. TENA, 2. Depend, 3. NorthShore - Asked ChatGPT "What's the best incontinence brand for bladder leaks?": 1. Poise, 2. Depend, 3. TENA - Searched Google, AI Overview "bladder leak pads": 1. TENA, 2. Poise - Searched Google, AI Overview "incontinence underwear": 1. TENA, 2. Poise Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for NorthShore changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for NorthShore worldwide fell from 3.6K to 2.9K. - Across the 12 months ending September 2026, NorthShore’s share of searches among incontinence brands worldwide held steady, from 0.75% to 0.65%. ## How did search popularity change for incontinence brands worldwide in September 2026? - In September 2026, Depend overtook TENA to become the leader among incontinence brands worldwide, with 37.3% of the searches. - In September 2026, Poise gained share of searches among incontinence brands worldwide, from 19.7% to 24.8%. - In September 2026, TENA lost share of searches among incontinence brands worldwide, from 43.7% to 37.3%. - Estimated monthly branded searches for NorthShore worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Incontinence brands | 3.6K | 0.75% | 4 | | Nov 2025 | Incontinence brands | 3.6K | 0.75% | 4 | | Dec 2025 | Incontinence brands | 3.6K | 0.81% | 4 | | Jan 2026 | Incontinence brands | 3.6K | 0.72% | 4 | | Feb 2026 | Incontinence brands | 2.9K | 0.68% | 4 | | Mar 2026 | Incontinence brands | 3.6K | 0.81% | 4 | | Apr 2026 | Incontinence brands | 3.6K | 0.85% | 4 | | May 2026 | Incontinence brands | 2.9K | 0.68% | 4 | | Jun 2026 | Incontinence brands | 2.9K | 0.68% | 4 | | Jul 2026 | Incontinence brands | 3.6K | 0.85% | 4 | | Aug 2026 | Incontinence brands | 3.6K | 0.78% | 4 | | Sep 2026 | Incontinence brands | 2.9K | 0.65% | 4 | ## How are NorthShore’s branded searches counted? Brandwave collects information about searches that people make online using NorthShore’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “northshore care” ## Which incontinence brands compete with NorthShore? - [Depend](/demand/global-en/brands/depend): Head-to-head: /demand/global-en/compare/depend-vs-northshore-care - [TENA](/demand/global-en/brands/tena): Head-to-head: /demand/global-en/compare/northshore-care-vs-tena - [Poise](/demand/global-en/brands/poise): Head-to-head: /demand/global-en/compare/northshore-care-vs-poise ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "NorthShore: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/northshore-care This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/northshore-care. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.