---
title: "North: search popularity and Share of Search worldwide"
description: "North is kitesurfing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/north-kitesurfing"
publisher: "Brandwave"
---

# North: search popularity and Share of Search worldwide

North is kitesurfing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: North
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among kitesurfing kites**: 27.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kitesurfing kites | 2 | 27.2% | 4.4K |

- [Kitesurfing kites](/demand/global-en/categories/kitesurfing-kites)

## How has branded search demand for North changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for North worldwide rose from 3.6K to 4.4K.
- Across the 11 months ending August 2026, North’s estimated Share of Search among kitesurfing kites worldwide decreased from 28.6% to 27.2%.
- Across the 11 months ending August 2026, North’s estimated Share of Search among kitesurfing kites worldwide peaked at 28.8% in November 2025 and was lowest at 23.4% in May 2026.
- Across the 11 months ending August 2026, North fell from 1st to 2nd among kitesurfing kites worldwide.

## How did search popularity change for kitesurfing kites worldwide in August 2026?

- In August 2026, Naish gained estimated Share of Search among kitesurfing kites worldwide, from 14% to 14.8%.
- In August 2026, Slingshot gained estimated Share of Search among kitesurfing kites worldwide, from 14% to 14.8%.
- In August 2026, Duotone gained estimated Share of Search among kitesurfing kites worldwide, from 26.5% to 27.2%.
- In August 2026, North gained estimated Share of Search among kitesurfing kites worldwide, from 26.5% to 27.2%.
- In August 2026, Cabrinha lost estimated Share of Search among kitesurfing kites worldwide, from 11.8% to 9.9%.
- In August 2026, F-One lost estimated Share of Search among kitesurfing kites worldwide, from 7.4% to 6.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kitesurfing kites | 3.6K | 28.6% | 1 |
| Nov 2025 | Kitesurfing kites | 3.6K | 28.8% | 1 |
| Dec 2025 | Kitesurfing kites | 2.4K | 25.5% | 2 |
| Jan 2026 | Kitesurfing kites | 2.9K | 26.4% | 1 |
| Feb 2026 | Kitesurfing kites | 2.4K | 26% | 1 |
| Mar 2026 | Kitesurfing kites | 2.9K | 26.4% | 1 |
| Apr 2026 | Kitesurfing kites | 2.9K | 26.8% | 1 |
| May 2026 | Kitesurfing kites | 2.9K | 23.4% | 2 |
| Jun 2026 | Kitesurfing kites | 2.9K | 24.4% | 2 |
| Jul 2026 | Kitesurfing kites | 3.6K | 26.5% | 2 |
| Aug 2026 | Kitesurfing kites | 4.4K | 27.2% | 2 |
| Sep 2026 | Kitesurfing kites | — | — | — |

## How is North measured?

Brandwave collects information about searches that people make online using North’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “north kiteboarding”

## Which kitesurfing kites compete with North?

- [Duotone](/demand/global-en/brands/duotone): Head-to-head: /demand/global-en/compare/duotone-vs-north-kitesurfing
- [Naish](/demand/global-en/brands/naish): Head-to-head: /demand/global-en/compare/naish-vs-north-kitesurfing
- [Slingshot](/demand/global-en/brands/slingshot): Head-to-head: /demand/global-en/compare/north-kitesurfing-vs-slingshot
- [Cabrinha](/demand/global-en/brands/cabrinha): Head-to-head: /demand/global-en/compare/cabrinha-vs-north-kitesurfing
- [F-One](/demand/global-en/brands/f-one): Head-to-head: /demand/global-en/compare/f-one-vs-north-kitesurfing

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "North: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/north-kitesurfing

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/north-kitesurfing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.