--- title: "Norrøna: search popularity worldwide" description: "A Norwegian outdoor clothing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/norrona" publisher: "Brandwave" --- # Norrøna: search popularity worldwide A Norwegian outdoor clothing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Norrøna - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among ski jackets**: 1.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ski jackets | 6 | 1.6% | 165K | - [Ski jackets](/demand/global-en/categories/ski-jackets) ## Top ski jackets in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Norrøna was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Norrøna is the fifth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Arc'teryx | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Helly Hansen | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Columbia | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Patagonia | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Norrøna | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | The North Face | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Outdoor Research | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Spyder | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Salomon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ski jackets - Asked ChatGPT "Which ski jacket brand should I buy?": 1. Patagonia, 2. Arc'teryx, 3. Helly Hansen, 4. Columbia, 5. Outdoor Research - Asked ChatGPT "What are the best ski jacket brands?": 1. The North Face, 2. Norrøna, 3. Columbia, 4. Arc'teryx, 5. Patagonia, 6. Helly Hansen - Asked ChatGPT "What's the best ski jacket brand for cold snowy conditions?": 1. Arc'teryx, 2. Patagonia, 3. Helly Hansen, 4. Norrøna, 5. Outdoor Research, 6. The North Face - Searched Google, AI Overview "best ski jacket": 1. Arc'teryx, 2. Helly Hansen, 3. Columbia, 4. Outdoor Research, 5. Norrøna, 6. The North Face - Searched Google, AI Overview "waterproof ski jacket": 1. Columbia, 2. Helly Hansen Not named in any answer: Spyder and Salomon. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Norrøna changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Norrøna worldwide held steady at 165K. - Across the 12 months ending September 2026, Norrøna’s share of searches among ski jackets worldwide increased from 1.1% to 1.6%. - Across the 12 months ending September 2026, Norrøna’s share of searches among ski jackets worldwide peaked at 2.1% in February 2026 and was lowest at 0.86% in December 2025. - Across the 12 months ending September 2026, Norrøna rose from 7th to 6th among ski jackets worldwide. ## How did search popularity change for ski jackets worldwide in September 2026? - In September 2026, Arc'teryx gained share of searches among ski jackets worldwide, from 19.7% to 22%. - In September 2026, Helly Hansen gained share of searches among ski jackets worldwide, from 4.9% to 5.4%. - In September 2026, Patagonia lost share of searches among ski jackets worldwide, from 29.6% to 26.9%. - Estimated monthly branded searches for The North Face worldwide fell 39.3% over 12 measured months, from 6.7M to 4.1M in September 2026. - Estimated monthly branded searches for Spyder worldwide fell 19.2% over 12 measured months, from 219K to 177K in September 2026. - Estimated monthly branded searches for Outdoor Research worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ski jackets | 165K | 1.1% | 7 | | Nov 2025 | Ski jackets | 201K | 0.9% | 7 | | Dec 2025 | Ski jackets | 165K | 0.86% | 7 | | Jan 2026 | Ski jackets | 201K | 1.2% | 6 | | Feb 2026 | Ski jackets | 246K | 2.1% | 5 | | Mar 2026 | Ski jackets | 165K | 1.7% | 6 | | Apr 2026 | Ski jackets | 135K | 1.7% | 6 | | May 2026 | Ski jackets | 110K | 1.3% | 7 | | Jun 2026 | Ski jackets | 90.5K | 1.2% | 7 | | Jul 2026 | Ski jackets | 110K | 1.3% | 7 | | Aug 2026 | Ski jackets | 165K | 1.8% | 6 | | Sep 2026 | Ski jackets | 165K | 1.6% | 6 | ## How are Norrøna’s branded searches counted? Brandwave collects information about searches that people make online using Norrøna’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “norrona” ## Which ski jackets compete with Norrøna? - [The North Face](/demand/global-en/brands/the-north-face) - [Patagonia](/demand/global-en/brands/patagonia) - [Arc'teryx](/demand/global-en/brands/arcteryx): Head-to-head: /demand/global-en/compare/arcteryx-vs-norrona - [Helly Hansen](/demand/global-en/brands/helly-hansen): Head-to-head: /demand/global-en/compare/helly-hansen-vs-norrona - [Spyder](/demand/global-en/brands/spyder): Head-to-head: /demand/global-en/compare/norrona-vs-spyder - [Columbia](/demand/global-en/brands/columbia): Head-to-head: /demand/global-en/compare/columbia-vs-norrona - [Outdoor Research](/demand/global-en/brands/outdoor-research): Head-to-head: /demand/global-en/compare/norrona-vs-outdoor-research - [Salomon](/demand/global-en/brands/salomon) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Norrøna: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/norrona This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/norrona. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.