---
title: "NordVPN: search popularity and Share of Search worldwide"
description: "NordVPN is a VPN service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/nordvpn"
publisher: "Brandwave"
---

# NordVPN: search popularity and Share of Search worldwide

NordVPN is a VPN service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: NordVPN
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among VPN services**: 60.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| VPN services | 1 | 60.6% | 1.8M |

- [VPN services](/demand/global-en/categories/vpn-services)

## How has branded search demand for NordVPN changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for NordVPN worldwide fell from 2.2M to 1.8M.
- Across the 11 months ending August 2026, NordVPN’s estimated Share of Search among VPN services worldwide increased from 55.3% to 60.6%.
- Across the 11 months ending August 2026, NordVPN’s estimated Share of Search among VPN services worldwide peaked at 60.6% in August 2026 and was lowest at 55.3% in June 2026.

## How did search popularity change for VPN services worldwide in August 2026?

- In August 2026, CyberGhost lost estimated Share of Search among VPN services worldwide, from 3.6% to 3%.
- Estimated monthly branded searches for ExpressVPN worldwide fell 33.2% over 11 measured months, from 823K to 550K in August 2026.
- Estimated monthly branded searches for Surfshark worldwide fell 33.2% over 11 measured months, from 823K to 550K in August 2026.
- Estimated monthly branded searches for NordVPN worldwide fell 18.3% over 11 measured months, from 2.2M to 1.8M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | VPN services | 2.2M | 55.3% | 1 |
| Nov 2025 | VPN services | 2.2M | 57.4% | 1 |
| Dec 2025 | VPN services | 2.2M | 55.3% | 1 |
| Jan 2026 | VPN services | 2.2M | 55.3% | 1 |
| Feb 2026 | VPN services | 2.2M | 60.2% | 1 |
| Mar 2026 | VPN services | 2.2M | 55.7% | 1 |
| Apr 2026 | VPN services | 1.8M | 55.7% | 1 |
| May 2026 | VPN services | 1.8M | 57.9% | 1 |
| Jun 2026 | VPN services | 1.8M | 55.3% | 1 |
| Jul 2026 | VPN services | 1.8M | 60.2% | 1 |
| Aug 2026 | VPN services | 1.8M | 60.6% | 1 |
| Sep 2026 | VPN services | — | — | — |

## How is NordVPN measured?

Brandwave collects information about searches that people make online using NordVPN’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nordvpn”

## Which VPN services compete with NordVPN?

- [ExpressVPN](/demand/global-en/brands/expressvpn): Head-to-head: /demand/global-en/compare/expressvpn-vs-nordvpn
- [Surfshark](/demand/global-en/brands/surfshark): Head-to-head: /demand/global-en/compare/nordvpn-vs-surfshark
- [CyberGhost](/demand/global-en/brands/cyberghost): Head-to-head: /demand/global-en/compare/cyberghost-vs-nordvpn

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "NordVPN: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/nordvpn

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nordvpn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.