--- title: "Nordstrom: search popularity worldwide" description: "An American department store chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/nordstrom" publisher: "Brandwave" --- # Nordstrom: search popularity worldwide An American department store chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nordstrom - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among women's fashion retailers**: 6.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Women's fashion retailers | 5 | 6.5% | 6.1M | - [Women's fashion retailers](/demand/global-en/categories/womens-fashion-retailers) ## Top women's fashion retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Nordstrom was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Nordstrom is the second most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Madewell | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Nordstrom | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Old Navy | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Zara | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Uniqlo | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Quince | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Aritzia | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | H&M | 8th | 0 of 3 | 1 of 1 | 1 of 4 | | Anthropologie | 9th | 2 of 3 | 0 of 1 | 2 of 4 | | Cotton On | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Country Road | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Seed Heritage | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Max | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about women's fashion retailers - Asked ChatGPT "Which women's fashion retailer should I shop at?": 1. Madewell, 2. Zara, 3. Old Navy, 4. Aritzia, 5. Anthropologie - Asked ChatGPT "What are the best women's fashion retailers?": 1. Nordstrom, 2. Quince, 3. Madewell, 4. Aritzia, 5. Zara, 6. Old Navy, 7. Anthropologie, 8. Uniqlo - Asked ChatGPT "What's the best women's fashion retailer for everyday clothes?": 1. Uniqlo, 2. Old Navy, 3. Madewell, 4. Quince - Searched Google, AI Overview "women's fashion retailers": 1. Nordstrom, 2. H&M Not named in any answer: Cotton On, Country Road, Seed Heritage and Max. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Nordstrom changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Nordstrom worldwide held steady at 6.1M. - Across the 12 months ending September 2026, Nordstrom’s share of searches among women's fashion retailers worldwide increased from 6% to 6.5%. - Across the 12 months ending September 2026, Nordstrom’s share of searches among women's fashion retailers worldwide peaked at 8% in July 2026 and was lowest at 5.4% in June 2026. ## How did search popularity change for women's fashion retailers worldwide in September 2026? - In September 2026, Aritzia gained share of searches among women's fashion retailers worldwide, from 3.5% to 4.4%. - In September 2026, Zara gained share of searches among women's fashion retailers worldwide, from 39.2% to 39.7%. - In September 2026, Old Navy lost share of searches among women's fashion retailers worldwide, from 11.7% to 9.7%. - Estimated monthly branded searches for Quince worldwide rose 45.9% over 12 measured months, from 269K to 392K in September 2026. - Estimated monthly branded searches for Cotton On worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026. - Estimated monthly branded searches for H&M worldwide fell 18.6% over 12 measured months, from 20.4M to 16.6M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Women's fashion retailers | 6.1M | 6% | 5 | | Nov 2025 | Women's fashion retailers | 7.5M | 6% | 6 | | Dec 2025 | Women's fashion retailers | 9.1M | 7.6% | 5 | | Jan 2026 | Women's fashion retailers | 6.1M | 6.5% | 5 | | Feb 2026 | Women's fashion retailers | 5M | 6.6% | 5 | | Mar 2026 | Women's fashion retailers | 6.1M | 6.4% | 5 | | Apr 2026 | Women's fashion retailers | 6.1M | 6.6% | 5 | | May 2026 | Women's fashion retailers | 6.1M | 6.2% | 5 | | Jun 2026 | Women's fashion retailers | 5M | 5.4% | 5 | | Jul 2026 | Women's fashion retailers | 7.5M | 8% | 5 | | Aug 2026 | Women's fashion retailers | 6.1M | 6.4% | 5 | | Sep 2026 | Women's fashion retailers | 6.1M | 6.5% | 5 | ## How are Nordstrom’s branded searches counted? Brandwave collects information about searches that people make online using Nordstrom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nordstrom” ## Which women's fashion retailers compete with Nordstrom? - [Zara](/demand/global-en/brands/zara) - [H&M](/demand/global-en/brands/h-and-m): Head-to-head: /demand/global-en/compare/h-and-m-vs-nordstrom - [Uniqlo](/demand/global-en/brands/uniqlo): Head-to-head: /demand/global-en/compare/nordstrom-vs-uniqlo - [Old Navy](/demand/global-en/brands/old-navy): Head-to-head: /demand/global-en/compare/nordstrom-vs-old-navy - [Aritzia](/demand/global-en/brands/aritzia): Head-to-head: /demand/global-en/compare/aritzia-vs-nordstrom - [Anthropologie](/demand/global-en/brands/anthropologie): Head-to-head: /demand/global-en/compare/anthropologie-vs-nordstrom - [Cotton On](/demand/global-en/brands/cotton-on) - [Madewell](/demand/global-en/brands/madewell) - [Country Road](/demand/global-en/brands/country-road) - [Quince](/demand/global-en/brands/quince) - [Seed Heritage](/demand/global-en/brands/seed-heritage) - [Max](/demand/global-en/brands/max) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nordstrom: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/nordstrom This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nordstrom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.