---
title: "NordPass: search popularity and Share of Search worldwide"
description: "NordPass provides tools and services to manage and share passwords across teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/nordpass"
publisher: "Brandwave"
---

# NordPass: search popularity and Share of Search worldwide

NordPass provides tools and services to manage and share passwords across teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: NordPass
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among business password managers**: 4.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Business password managers | 4 | 4.4% | 97.4K |

- [Business password managers](/demand/global-en/categories/business-password-managers)

## How has branded search demand for NordPass changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for NordPass worldwide fell from 272K to 97.4K.
- Across the 11 months ending August 2026, NordPass’ estimated Share of Search among business password managers worldwide decreased from 13% to 4.4%.
- Across the 11 months ending August 2026, NordPass’ estimated Share of Search among business password managers worldwide peaked at 16.4% in May 2026 and was lowest at 3.5% in June 2026.
- Across the 11 months ending August 2026, NordPass fell from 3rd to 4th among business password managers worldwide.

## How did search popularity change for business password managers worldwide in August 2026?

- In August 2026, Bitwarden gained estimated Share of Search among business password managers worldwide, from 46.5% to 51.1%.
- In August 2026, Dashlane gained estimated Share of Search among business password managers worldwide, from 5.4% to 9.3%.
- In August 2026, 1Password lost estimated Share of Search among business password managers worldwide, from 41.2% to 33.1%.
- Estimated monthly branded searches for NordPass worldwide fell 64.2% over 11 measured months, from 272K to 97.4K in August 2026.
- Estimated monthly branded searches for Keeper worldwide fell 17.8% over 11 measured months, from 56.3K to 46.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Business password managers | 272K | 13% | 3 |
| Nov 2025 | Business password managers | 221K | 11% | 3 |
| Dec 2025 | Business password managers | 129K | 6.4% | 4 |
| Jan 2026 | Business password managers | 126K | 5.5% | 4 |
| Feb 2026 | Business password managers | 357K | 14.9% | 3 |
| Mar 2026 | Business password managers | 357K | 12.8% | 3 |
| Apr 2026 | Business password managers | 393K | 15% | 3 |
| May 2026 | Business password managers | 460K | 16.4% | 3 |
| Jun 2026 | Business password managers | 102K | 3.5% | 4 |
| Jul 2026 | Business password managers | 133K | 4.8% | 4 |
| Aug 2026 | Business password managers | 97.4K | 4.4% | 4 |
| Sep 2026 | Business password managers | — | — | — |

## How is NordPass measured?

Brandwave collects information about searches that people make online using NordPass’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nordpass”
- “nordpass app”
- “nordpass com”
- “nordpass password manager”
- “password manager nordpass”

## Which business password managers compete with NordPass?

- [Bitwarden](/demand/global-en/brands/bitwarden): Head-to-head: /demand/global-en/compare/bitwarden-vs-nordpass
- [1Password](/demand/global-en/brands/1password): Head-to-head: /demand/global-en/compare/1password-vs-nordpass
- [Dashlane](/demand/global-en/brands/dashlane): Head-to-head: /demand/global-en/compare/dashlane-vs-nordpass
- [Keeper](/demand/global-en/brands/keeper): Head-to-head: /demand/global-en/compare/keeper-vs-nordpass

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "NordPass: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/nordpass

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nordpass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.