--- title: "NordicTrack: search popularity and Share of Search worldwide" description: "NordicTrack makes fitness equipment sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/nordictrack" publisher: "Brandwave" --- # NordicTrack: search popularity and Share of Search worldwide NordicTrack makes fitness equipment sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: NordicTrack - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among treadmill brands**: 10.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Treadmill brands | 3 | 10.6% | 90.5K | | Exercise bike brands | 3 | 15.3% | 90.5K | | Rowing machine brands | 1 | 43.5% | 90.5K | - [Treadmill brands](/demand/global-en/categories/treadmill-brands) - [Exercise bike brands](/demand/global-en/categories/exercise-bike-brands) - [Rowing machine brands](/demand/global-en/categories/rowing-machine-brands) ## How has branded search demand for NordicTrack changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for NordicTrack worldwide held steady at 90.5K. - Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among treadmill brands worldwide increased from 8.8% to 10.6%. - Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among treadmill brands worldwide peaked at 13.1% in December 2025 and was lowest at 7.4% in April 2026. - Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among exercise bike brands worldwide increased from 14.6% to 15.3%. - Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among exercise bike brands worldwide peaked at 22.8% in December 2025 and was lowest at 13% in April 2026. - Across the 11 months ending August 2026, NordicTrack rose from 4th to 3rd among exercise bike brands worldwide. - Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among rowing machine brands worldwide increased from 41.3% to 43.5%. - Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among rowing machine brands worldwide peaked at 46.3% in December 2025 and was lowest at 38.6% in April 2026. ## How did search popularity change for treadmill brands worldwide in August 2026? - In August 2026, NordicTrack gained estimated Share of Search among treadmill brands worldwide, from 7.7% to 10.6%. - In August 2026, Technogym gained estimated Share of Search among treadmill brands worldwide, from 20.9% to 23.5%. - In August 2026, Life Fitness lost estimated Share of Search among treadmill brands worldwide, from 70.1% to 64.4%. - Estimated monthly branded searches for Horizon Roofing worldwide fell 66.7% over 11 measured months, from 30 to 10 in August 2026. - Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## How did search popularity change for exercise bike brands worldwide in August 2026? - In August 2026, Echelon overtook Technogym to take the highest estimated Share of Search among exercise bike brands worldwide, at 34%. - In August 2026, NordicTrack gained estimated Share of Search among exercise bike brands worldwide, from 14.1% to 15.3%. - In August 2026, Wahoo gained estimated Share of Search among exercise bike brands worldwide, from 14% to 14.6%. - In August 2026, Technogym lost estimated Share of Search among exercise bike brands worldwide, from 38.3% to 34%. - Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## How did search popularity change for rowing machine brands worldwide in August 2026? - In August 2026, NordicTrack gained estimated Share of Search among rowing machine brands worldwide, from 41% to 43.5%. - In August 2026, Concept2 gained estimated Share of Search among rowing machine brands worldwide, from 27.4% to 29.1%. - In August 2026, WaterRower lost estimated Share of Search among rowing machine brands worldwide, from 15% to 13%. - In August 2026, Peloton lost estimated Share of Search among rowing machine brands worldwide, from 6.7% to 5.8%. - In August 2026, Sunny Health and Fitness lost estimated Share of Search among rowing machine brands worldwide, from 5.5% to 4.8%. - In August 2026, Hydrow lost estimated Share of Search among rowing machine brands worldwide, from 4.5% to 3.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Treadmill brands | 90.5K | 8.8% | 3 | | Nov 2025 | Treadmill brands | 135K | 12.6% | 3 | | Dec 2025 | Treadmill brands | 135K | 13.1% | 3 | | Jan 2026 | Treadmill brands | 135K | 9.6% | 3 | | Feb 2026 | Treadmill brands | 110K | 11% | 3 | | Mar 2026 | Treadmill brands | 90.5K | 8.9% | 3 | | Apr 2026 | Treadmill brands | 74K | 7.4% | 3 | | May 2026 | Treadmill brands | 74K | 7.7% | 3 | | Jun 2026 | Treadmill brands | 74K | 7.7% | 3 | | Jul 2026 | Treadmill brands | 74K | 7.7% | 3 | | Aug 2026 | Treadmill brands | 90.5K | 10.6% | 3 | | Sep 2026 | Treadmill brands | — | — | — | | Oct 2025 | Exercise bike brands | 90.5K | 14.6% | 4 | | Nov 2025 | Exercise bike brands | 135K | 19.7% | 3 | | Dec 2025 | Exercise bike brands | 135K | 22.8% | 3 | | Jan 2026 | Exercise bike brands | 135K | 20.1% | 3 | | Feb 2026 | Exercise bike brands | 110K | 20.6% | 3 | | Mar 2026 | Exercise bike brands | 90.5K | 15.5% | 3 | | Apr 2026 | Exercise bike brands | 74K | 13% | 3 | | May 2026 | Exercise bike brands | 74K | 14.1% | 3 | | Jun 2026 | Exercise bike brands | 74K | 14.4% | 3 | | Jul 2026 | Exercise bike brands | 74K | 14.1% | 3 | | Aug 2026 | Exercise bike brands | 90.5K | 15.3% | 3 | | Sep 2026 | Exercise bike brands | — | — | — | | Oct 2025 | Rowing machine brands | 90.5K | 41.3% | 1 | | Nov 2025 | Rowing machine brands | 135K | 44.2% | 1 | | Dec 2025 | Rowing machine brands | 135K | 46.3% | 1 | | Jan 2026 | Rowing machine brands | 135K | 41.7% | 1 | | Feb 2026 | Rowing machine brands | 110K | 45.5% | 1 | | Mar 2026 | Rowing machine brands | 90.5K | 42.3% | 1 | | Apr 2026 | Rowing machine brands | 74K | 38.6% | 1 | | May 2026 | Rowing machine brands | 74K | 38.6% | 1 | | Jun 2026 | Rowing machine brands | 74K | 41.3% | 1 | | Jul 2026 | Rowing machine brands | 74K | 41% | 1 | | Aug 2026 | Rowing machine brands | 90.5K | 43.5% | 1 | | Sep 2026 | Rowing machine brands | — | — | — | ## How is NordicTrack measured? Brandwave collects information about searches that people make online using NordicTrack’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nordictrack” ## Which treadmill brands compete with NordicTrack? - [Life Fitness](/demand/global-en/brands/life-fitness): Head-to-head: /demand/global-en/compare/life-fitness-vs-nordictrack - [Technogym](/demand/global-en/brands/technogym): Head-to-head: /demand/global-en/compare/nordictrack-vs-technogym - [Peloton](/demand/global-en/brands/peloton): Head-to-head: /demand/global-en/compare/nordictrack-vs-peloton - [Horizon Roofing](/demand/global-en/brands/horizon-roofing): Head-to-head: /demand/global-en/compare/horizon-roofing-vs-nordictrack ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "NordicTrack: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/nordictrack This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nordictrack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.