--- title: "Nordic Ware: search popularity worldwide" description: "An American maker of bakeware and Bundt pans. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/nordic-ware" publisher: "Brandwave" --- # Nordic Ware: search popularity worldwide An American maker of bakeware and Bundt pans. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nordic Ware - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among bakeware brands**: 1.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bakeware brands | 6 | 1.1% | 33.1K | | Loaf pan brands | 6 | 1.7% | 33.1K | - [Bakeware brands](/demand/global-en/categories/bakeware-brands) - [Loaf pan brands](/demand/global-en/categories/loaf-pan-brands) ## Top bakeware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nordic Ware appeared in all five answers. Nordic Ware is the most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nordic Ware | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | USA Pan | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Fat Daddio's | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Le Creuset | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Wilton | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Chicago Metallic | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Pyrex | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Tramontina | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wiltshire | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Baker's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bakeware brands - Asked ChatGPT "Which bakeware brand should I buy?": 1. USA Pan, 2. Nordic Ware, 3. Le Creuset - Asked ChatGPT "What are the best bakeware brands?": 1. Nordic Ware, 2. USA Pan, 3. Fat Daddio's, 4. Pyrex, 5. Le Creuset, 6. Chicago Metallic - Asked ChatGPT "What's the best bakeware brand for home baking?": 1. Nordic Ware, 2. USA Pan, 3. Fat Daddio's, 4. Wilton - Searched Google, AI Overview "bakeware brands": 1. Nordic Ware, 2. USA Pan, 3. Wilton, 4. Fat Daddio's, 5. Tramontina, 6. Le Creuset, 7. Pyrex - Searched Google, AI Overview "good baking trays": 1. Nordic Ware, 2. USA Pan, 3. Chicago Metallic, 4. Le Creuset Not named in any answer: KitchenAid, Wiltshire and Baker's Secret. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Nordic Ware changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Nordic Ware worldwide fell from 40.5K to 33.1K. - Across the 12 months ending September 2026, Nordic Ware’s share of searches among bakeware brands worldwide held steady, from 1.2% to 1.1%. - Across the 12 months ending September 2026, Nordic Ware’s share of searches among loaf pan brands worldwide held steady, from 2% to 1.7%. ## How did search popularity change for bakeware brands worldwide in September 2026? - In September 2026, Le Creuset gained share of searches among bakeware brands worldwide, from 44.1% to 50.1%. - In September 2026, KitchenAid lost share of searches among bakeware brands worldwide, from 31.9% to 29.5%. - In September 2026, Pyrex lost share of searches among bakeware brands worldwide, from 7.3% to 5.5%. - In September 2026, Wiltshire lost share of searches among bakeware brands worldwide, from 4% to 3%. - In September 2026, Tramontina lost share of searches among bakeware brands worldwide, from 10.9% to 10.1%. - Estimated monthly branded searches for Baker's Secret worldwide rose 26.3% over 12 measured months, from 2.2K to 2.7K in September 2026. ## How did search popularity change for loaf pan brands worldwide in September 2026? - In September 2026, Le Creuset gained share of searches among loaf pan brands worldwide, from 69.8% to 75.3%. - In September 2026, Pyrex lost share of searches among loaf pan brands worldwide, from 11.5% to 8.3%. - In September 2026, All-Clad lost share of searches among loaf pan brands worldwide, from 6.3% to 5.5%. - In September 2026, OXO lost share of searches among loaf pan brands worldwide, from 6.3% to 5.5%. - Estimated monthly branded searches for Nordic Ware worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. - Estimated monthly branded searches for Chicago Metallic worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bakeware brands | 40.5K | 1.2% | 6 | | Nov 2025 | Bakeware brands | 60.5K | 1.2% | 6 | | Dec 2025 | Bakeware brands | 60.5K | 1.2% | 6 | | Jan 2026 | Bakeware brands | 40.5K | 1.2% | 6 | | Feb 2026 | Bakeware brands | 33.1K | 1.2% | 6 | | Mar 2026 | Bakeware brands | 33.1K | 1.1% | 6 | | Apr 2026 | Bakeware brands | 27.1K | 0.94% | 6 | | May 2026 | Bakeware brands | 27.1K | 1% | 6 | | Jun 2026 | Bakeware brands | 27.1K | 1% | 6 | | Jul 2026 | Bakeware brands | 27.1K | 1% | 6 | | Aug 2026 | Bakeware brands | 33.1K | 1.2% | 6 | | Sep 2026 | Bakeware brands | 33.1K | 1.1% | 6 | | Oct 2025 | Loaf pan brands | 40.5K | 2% | 6 | | Nov 2025 | Loaf pan brands | 60.5K | 2% | 6 | | Dec 2025 | Loaf pan brands | 60.5K | 2% | 6 | | Jan 2026 | Loaf pan brands | 40.5K | 1.9% | 6 | | Feb 2026 | Loaf pan brands | 33.1K | 1.9% | 6 | | Mar 2026 | Loaf pan brands | 33.1K | 1.9% | 6 | | Apr 2026 | Loaf pan brands | 27.1K | 1.6% | 6 | | May 2026 | Loaf pan brands | 27.1K | 1.6% | 6 | | Jun 2026 | Loaf pan brands | 27.1K | 1.5% | 6 | | Jul 2026 | Loaf pan brands | 27.1K | 1.6% | 6 | | Aug 2026 | Loaf pan brands | 33.1K | 1.9% | 6 | | Sep 2026 | Loaf pan brands | 33.1K | 1.7% | 6 | ## How are Nordic Ware’s branded searches counted? Brandwave collects information about searches that people make online using Nordic Ware’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nordic ware” ## Which bakeware brands compete with Nordic Ware? - [Le Creuset](/demand/global-en/brands/le-creuset) - [KitchenAid](/demand/global-en/brands/kitchenaid) - [Tramontina](/demand/global-en/brands/tramontina): Head-to-head: /demand/global-en/compare/nordic-ware-vs-tramontina - [Pyrex](/demand/global-en/brands/pyrex): Head-to-head: /demand/global-en/compare/nordic-ware-vs-pyrex - [Wiltshire](/demand/global-en/brands/wiltshire): Head-to-head: /demand/global-en/compare/nordic-ware-vs-wiltshire - [USA Pan](/demand/global-en/brands/usa-pan): Head-to-head: /demand/global-en/compare/nordic-ware-vs-usa-pan - [Fat Daddio's](/demand/global-en/brands/fat-daddios): Head-to-head: /demand/global-en/compare/fat-daddios-vs-nordic-ware - [Baker's Secret](/demand/global-en/brands/bakers-secret) - [Chicago Metallic](/demand/global-en/brands/chicago-metallic) - [Wilton](/demand/global-en/brands/wilton) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nordic Ware: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/nordic-ware This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nordic-ware. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.