--- title: "Nivea: search popularity and Share of Search worldwide" description: "Nivea makes sunscreen sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/nivea" publisher: "Brandwave" --- # Nivea: search popularity and Share of Search worldwide Nivea makes sunscreen sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nivea - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among moisturiser brands**: 8.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Moisturiser brands | 5 | 8.4% | 673K | | Body lotion | 3 | 16.8% | 673K | | Make up remover | 3 | 21.5% | 673K | | Body wash brands | 2 | 21.5% | 673K | | Lip balm brands | 2 | 35.9% | 673K | | Hand cream | 2 | 40.3% | 673K | | Shaving cream | 1 | 58.2% | 673K | | Shower gel | 1 | 83.2% | 673K | - [Moisturiser brands](/demand/global-en/categories/moisturiser-brands) - [Body lotion](/demand/global-en/categories/body-lotion) - [Make up remover](/demand/global-en/categories/make-up-remover) - [Body wash brands](/demand/global-en/categories/body-wash-brands) - [Lip balm brands](/demand/global-en/categories/lip-balm-brands) - [Hand cream](/demand/global-en/categories/hand-cream) - [Shaving cream](/demand/global-en/categories/shaving-cream) - [Shower gel](/demand/global-en/categories/shower-gel) ## How has branded search demand for Nivea changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Nivea worldwide rose from 550K to 673K. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among moisturiser brands worldwide increased from 7.5% to 8.4%. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among moisturiser brands worldwide peaked at 10.5% in July 2026 and was lowest at 6.6% in April 2026. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among body lotion worldwide increased from 14% to 16.8%. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among body lotion worldwide peaked at 20.6% in July 2026 and was lowest at 13% in December 2025. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among make up remover worldwide increased from 18.1% to 21.5%. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among make up remover worldwide peaked at 26.9% in July 2026 and was lowest at 17.4% in March 2026. - Across the 11 months ending August 2026, Nivea rose from 5th to 3rd among make up remover worldwide. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among body wash brands worldwide increased from 18.1% to 21.5%. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among body wash brands worldwide peaked at 25.4% in July 2026 and was lowest at 17.5% in March 2026. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among lip balm brands worldwide increased from 29.7% to 35.9%. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among lip balm brands worldwide peaked at 44.6% in July 2026 and was lowest at 25.7% in December 2025. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among hand cream worldwide increased from 36.5% to 40.3%. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among hand cream worldwide peaked at 51.5% in July 2026 and was lowest at 35.7% in December 2025. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among shaving cream worldwide increased from 52% to 58.2%. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among shaving cream worldwide peaked at 62.7% in July 2026 and was lowest at 51.3% in December 2025. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among shower gel worldwide increased from 73.2% to 83.2%. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among shower gel worldwide peaked at 85.9% in July 2026 and was lowest at 64.6% in December 2025. ## How did search popularity change for moisturiser brands worldwide in August 2026? - In August 2026, Neutrogena overtook Nivea to rank 4th among moisturiser brands worldwide, at 8.4%. - In August 2026, Nivea lost estimated Share of Search among moisturiser brands worldwide, from 10.5% to 8.4%. - La Roche-Posay’s estimated Share of Search among moisturiser brands worldwide has lost ground for 3 months in a row, from 33.8% to 28.1% in August 2026. ## How did search popularity change for body lotion worldwide in August 2026? - In August 2026, Vaseline overtook Nivea to rank 2nd among body lotion worldwide, at 24.9%. - In August 2026, Nivea lost estimated Share of Search among body lotion worldwide, from 20.6% to 16.8%. - Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026. - Estimated monthly branded searches for Jergens worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. - Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for make up remover worldwide in August 2026? - In August 2026, Neutrogena overtook Bioderma to rank 2nd among make up remover worldwide, at 21.5%. - In August 2026, Nivea lost estimated Share of Search among make up remover worldwide, from 26.9% to 21.5%. - In August 2026, Clinique lost estimated Share of Search among make up remover worldwide, from 22% to 21.5%. - Bioderma’s estimated Share of Search among make up remover worldwide has lost ground for 3 months in a row, from 21.3% to 17.6% in August 2026. ## How did search popularity change for body wash brands worldwide in August 2026? - In August 2026, Olay overtook Aveeno to rank 3rd among body wash brands worldwide, at 6.4%. - In August 2026, Cetaphil gained estimated Share of Search among body wash brands worldwide, from 64.4% to 66.8%. - In August 2026, Nivea lost estimated Share of Search among body wash brands worldwide, from 25.4% to 21.5%. - Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026. - Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for lip balm brands worldwide in August 2026? - In August 2026, Vaseline overtook Nivea to take the highest estimated Share of Search among lip balm brands worldwide, at 53.4%. - In August 2026, Nivea lost estimated Share of Search among lip balm brands worldwide, from 44.6% to 35.9%. - Carmex’s estimated Share of Search among lip balm brands worldwide has lost ground for 3 months in a row, from 6.8% to 4.8% in August 2026. - Estimated monthly branded searches for Burt's Bees worldwide fell 33.3% over 11 measured months, from 165K to 110K in August 2026. - Estimated monthly branded searches for PRLaw worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026. ## How did search popularity change for hand cream worldwide in August 2026? - In August 2026, Neutrogena overtook Nivea to take the highest estimated Share of Search among hand cream worldwide, at 40.3%. - In August 2026, Nivea lost estimated Share of Search among hand cream worldwide, from 51.5% to 40.3%. - Burt's Bees’ estimated Share of Search among hand cream worldwide has lost ground for 3 months in a row, from 9.3% to 6.6% in August 2026. - Estimated monthly branded searches for O'Keeffe's worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026. - Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026. - Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for shaving cream worldwide in August 2026? - In August 2026, Gillette gained estimated Share of Search among shaving cream worldwide, from 34.3% to 38.9%. - In August 2026, Nivea lost estimated Share of Search among shaving cream worldwide, from 62.7% to 58.2%. - Estimated monthly branded searches for Cremo worldwide rose 175% over 11 measured months, from 320 to 880 in August 2026. - Estimated monthly branded searches for Proraso worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026. - Estimated monthly branded searches for Harry's worldwide fell 44.3% over 11 measured months, from 57.4K to 32K in August 2026. - Estimated monthly branded searches for Bulldog worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026. ## How did search popularity change for shower gel worldwide in August 2026? - In August 2026, Molton Brown gained estimated Share of Search among shower gel worldwide, from 14.1% to 16.7%. - In August 2026, Nivea lost estimated Share of Search among shower gel worldwide, from 85.9% to 83.2%. - Estimated monthly branded searches for Sanex worldwide rose 54.5% over 11 measured months, from 110 to 170 in August 2026. - Estimated monthly branded searches for Original Source worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026. - Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Moisturiser brands | 550K | 7.5% | 5 | | Nov 2025 | Moisturiser brands | 673K | 8.2% | 4 | | Dec 2025 | Moisturiser brands | 550K | 7% | 5 | | Jan 2026 | Moisturiser brands | 673K | 8.2% | 4 | | Feb 2026 | Moisturiser brands | 550K | 7.1% | 5 | | Mar 2026 | Moisturiser brands | 550K | 6.6% | 5 | | Apr 2026 | Moisturiser brands | 550K | 6.6% | 5 | | May 2026 | Moisturiser brands | 550K | 6.8% | 5 | | Jun 2026 | Moisturiser brands | 550K | 7.4% | 4 | | Jul 2026 | Moisturiser brands | 823K | 10.5% | 4 | | Aug 2026 | Moisturiser brands | 673K | 8.4% | 5 | | Sep 2026 | Moisturiser brands | — | — | — | | Oct 2025 | Body lotion | 550K | 14% | 3 | | Nov 2025 | Body lotion | 673K | 14.7% | 3 | | Dec 2025 | Body lotion | 550K | 13% | 3 | | Jan 2026 | Body lotion | 673K | 14.7% | 3 | | Feb 2026 | Body lotion | 550K | 14.2% | 3 | | Mar 2026 | Body lotion | 550K | 13.6% | 3 | | Apr 2026 | Body lotion | 550K | 13.7% | 3 | | May 2026 | Body lotion | 550K | 15.3% | 3 | | Jun 2026 | Body lotion | 550K | 15.4% | 3 | | Jul 2026 | Body lotion | 823K | 20.6% | 2 | | Aug 2026 | Body lotion | 673K | 16.8% | 3 | | Sep 2026 | Body lotion | — | — | — | | Oct 2025 | Make up remover | 550K | 18.1% | 5 | | Nov 2025 | Make up remover | 673K | 18.8% | 3 | | Dec 2025 | Make up remover | 550K | 17.7% | 4 | | Jan 2026 | Make up remover | 673K | 21.2% | 3 | | Feb 2026 | Make up remover | 550K | 19.7% | 4 | | Mar 2026 | Make up remover | 550K | 17.4% | 5 | | Apr 2026 | Make up remover | 550K | 17.4% | 5 | | May 2026 | Make up remover | 550K | 17.4% | 5 | | Jun 2026 | Make up remover | 550K | 19.8% | 4 | | Jul 2026 | Make up remover | 823K | 26.9% | 1 | | Aug 2026 | Make up remover | 673K | 21.5% | 3 | | Sep 2026 | Make up remover | — | — | — | | Oct 2025 | Body wash brands | 550K | 18.1% | 2 | | Nov 2025 | Body wash brands | 673K | 19.4% | 2 | | Dec 2025 | Body wash brands | 550K | 17.6% | 2 | | Jan 2026 | Body wash brands | 673K | 19.4% | 2 | | Feb 2026 | Body wash brands | 550K | 18.6% | 2 | | Mar 2026 | Body wash brands | 550K | 17.5% | 2 | | Apr 2026 | Body wash brands | 550K | 17.5% | 2 | | May 2026 | Body wash brands | 550K | 19.3% | 2 | | Jun 2026 | Body wash brands | 550K | 19.4% | 2 | | Jul 2026 | Body wash brands | 823K | 25.4% | 2 | | Aug 2026 | Body wash brands | 673K | 21.5% | 2 | | Sep 2026 | Body wash brands | — | — | — | | Oct 2025 | Lip balm brands | 550K | 29.7% | 2 | | Nov 2025 | Lip balm brands | 673K | 29.2% | 2 | | Dec 2025 | Lip balm brands | 550K | 25.7% | 2 | | Jan 2026 | Lip balm brands | 673K | 30.3% | 2 | | Feb 2026 | Lip balm brands | 550K | 30.2% | 2 | | Mar 2026 | Lip balm brands | 550K | 30.2% | 2 | | Apr 2026 | Lip balm brands | 550K | 30.6% | 2 | | May 2026 | Lip balm brands | 550K | 34% | 2 | | Jun 2026 | Lip balm brands | 550K | 35.4% | 2 | | Jul 2026 | Lip balm brands | 823K | 44.6% | 1 | | Aug 2026 | Lip balm brands | 673K | 35.9% | 2 | | Sep 2026 | Lip balm brands | — | — | — | | Oct 2025 | Hand cream | 550K | 36.5% | 2 | | Nov 2025 | Hand cream | 673K | 39.1% | 1 | | Dec 2025 | Hand cream | 550K | 35.7% | 2 | | Jan 2026 | Hand cream | 673K | 41.1% | 1 | | Feb 2026 | Hand cream | 550K | 37.9% | 2 | | Mar 2026 | Hand cream | 550K | 37% | 2 | | Apr 2026 | Hand cream | 550K | 37% | 2 | | May 2026 | Hand cream | 550K | 37.9% | 2 | | Jun 2026 | Hand cream | 550K | 42.4% | 1 | | Jul 2026 | Hand cream | 823K | 51.5% | 1 | | Aug 2026 | Hand cream | 673K | 40.3% | 2 | | Sep 2026 | Hand cream | — | — | — | | Oct 2025 | Shaving cream | 550K | 52% | 1 | | Nov 2025 | Shaving cream | 673K | 56.9% | 1 | | Dec 2025 | Shaving cream | 550K | 51.3% | 1 | | Jan 2026 | Shaving cream | 673K | 57.4% | 1 | | Feb 2026 | Shaving cream | 550K | 58.3% | 1 | | Mar 2026 | Shaving cream | 550K | 53.6% | 1 | | Apr 2026 | Shaving cream | 550K | 53.6% | 1 | | May 2026 | Shaving cream | 550K | 53.7% | 1 | | Jun 2026 | Shaving cream | 550K | 53.4% | 1 | | Jul 2026 | Shaving cream | 823K | 62.7% | 1 | | Aug 2026 | Shaving cream | 673K | 58.2% | 1 | | Sep 2026 | Shaving cream | — | — | — | | Oct 2025 | Shower gel | 550K | 73.2% | 1 | | Nov 2025 | Shower gel | 673K | 69.1% | 1 | | Dec 2025 | Shower gel | 550K | 64.6% | 1 | | Jan 2026 | Shower gel | 673K | 83.2% | 1 | | Feb 2026 | Shower gel | 550K | 83.3% | 1 | | Mar 2026 | Shower gel | 550K | 83.3% | 1 | | Apr 2026 | Shower gel | 550K | 83.3% | 1 | | May 2026 | Shower gel | 550K | 80.2% | 1 | | Jun 2026 | Shower gel | 550K | 83.3% | 1 | | Jul 2026 | Shower gel | 823K | 85.9% | 1 | | Aug 2026 | Shower gel | 673K | 83.2% | 1 | | Sep 2026 | Shower gel | — | — | — | ## How is Nivea measured? Brandwave collects information about searches that people make online using Nivea’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nivea” ## Which moisturiser brands compete with Nivea? - [CeraVe](/demand/global-en/brands/cerave): Head-to-head: /demand/global-en/compare/cerave-vs-nivea - [La Roche-Posay](/demand/global-en/brands/la-roche-posay): Head-to-head: /demand/global-en/compare/la-roche-posay-vs-nivea - [Cetaphil](/demand/global-en/brands/cetaphil): Head-to-head: /demand/global-en/compare/cetaphil-vs-nivea - [Neutrogena](/demand/global-en/brands/neutrogena): Head-to-head: /demand/global-en/compare/neutrogena-vs-nivea ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nivea: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/nivea This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nivea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.