---
title: "Nivea Men: search popularity worldwide"
description: "Nivea Men makes men’s grooming products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/nivea-men"
publisher: "Brandwave"
---

# Nivea Men: search popularity worldwide

Nivea Men makes men’s grooming products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nivea Men
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among men's grooming brands**: 4.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Men's grooming brands | 3 | 4.5% | 74K |

- [Men's grooming brands](/demand/global-en/categories/mens-grooming-brands)

## How has branded search demand for Nivea Men changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Nivea Men worldwide held steady at 74K.
- Across the 12 months ending September 2026, Nivea Men’s estimated Share of Search among men's grooming brands worldwide peaked at 5.4% in July 2026 and was lowest at 2.8% in April 2026.

## How did search popularity change for men's grooming brands worldwide in September 2026?

- In September 2026, Manscaped gained estimated Share of Search among men's grooming brands worldwide, from 13.7% to 22.1%.
- In September 2026, Nivea Men gained estimated Share of Search among men's grooming brands worldwide, from 2.8% to 4.5%.
- In September 2026, Jack Black lost estimated Share of Search among men's grooming brands worldwide, from 83.5% to 73.4%.
- Estimated monthly branded searches for Wahl worldwide rose 100% over 12 measured months, from 20 to 40 in September 2026.
- Estimated monthly branded searches for Bulldog worldwide fell 14.9% over 12 measured months, from 870 to 740 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Men's grooming brands | 74K | 4.5% | 3 |
| Nov 2025 | Men's grooming brands | 90.5K | 4.9% | 3 |
| Dec 2025 | Men's grooming brands | 90.5K | 3.1% | 3 |
| Jan 2026 | Men's grooming brands | 74K | 3.3% | 3 |
| Feb 2026 | Men's grooming brands | 74K | 4.5% | 3 |
| Mar 2026 | Men's grooming brands | 74K | 3.4% | 3 |
| Apr 2026 | Men's grooming brands | 74K | 2.8% | 3 |
| May 2026 | Men's grooming brands | 74K | 4.5% | 3 |
| Jun 2026 | Men's grooming brands | 74K | 5.1% | 3 |
| Jul 2026 | Men's grooming brands | 74K | 5.4% | 3 |
| Aug 2026 | Men's grooming brands | 74K | 2.8% | 3 |
| Sep 2026 | Men's grooming brands | 74K | 4.5% | 3 |

## How is Nivea Men measured?

Brandwave collects information about searches that people make online using Nivea Men’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nivea men”

## Which men's grooming brands compete with Nivea Men?

- [Jack Black](/demand/global-en/brands/jack-black): Head-to-head: /demand/global-en/compare/jack-black-vs-nivea-men
- [Manscaped](/demand/global-en/brands/manscaped): Head-to-head: /demand/global-en/compare/manscaped-vs-nivea-men
- [Bulldog](/demand/global-en/brands/bulldog): Head-to-head: /demand/global-en/compare/bulldog-vs-nivea-men
- [Wahl](/demand/global-en/brands/wahl): Head-to-head: /demand/global-en/compare/nivea-men-vs-wahl

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nivea Men: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/nivea-men

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nivea-men. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.