--- title: "Nintendo: search popularity worldwide" description: "Nintendo is a video game company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/nintendo" publisher: "Brandwave" --- # Nintendo: search popularity worldwide Nintendo is a video game company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nintendo - **Owned by**: Nintendo - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among game publishers**: 62.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Game publishers | 1 | 62.3% | 4.1M | - [Game publishers](/demand/global-en/categories/game-publishers) ## Top game publishers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nintendo appeared in all five answers. Nintendo is the most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nintendo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Capcom | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Ubisoft | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | The Legend of Zelda | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Square Enix | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Activision Blizzard | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Take-Two | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | EA Sports FC | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about game publishers - Asked ChatGPT "Which game publisher should I buy?": 1. Nintendo, 2. Capcom, 3. Take-Two - Asked ChatGPT "What are the best game publisher brands?": 1. Nintendo, 2. Capcom, 3. Square Enix, 4. The Legend of Zelda, 5. EA Sports FC - Asked ChatGPT "What's the best game publisher for family gaming?": 1. Nintendo - Searched Google, AI Overview "game publishers": 1. Nintendo, 2. Ubisoft, 3. Activision Blizzard, 4. The Legend of Zelda - Searched Google, AI Overview "video game publishers": 1. Nintendo, 2. Ubisoft, 3. Capcom Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Nintendo changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Nintendo worldwide rose from 3.4M to 4.1M. - Across the 12 months ending September 2026, Nintendo’s share of searches among game publishers worldwide decreased from 69.1% to 62.3%. - Across the 12 months ending September 2026, Nintendo’s share of searches among game publishers worldwide peaked at 72.4% in December 2025 and was lowest at 62.3% in September 2026. ## How did search popularity change for game publishers worldwide in September 2026? - In September 2026, Capcom overtook Take-Two to rank 3rd among game publishers worldwide, with 4.6% of the searches. - In September 2026, The Legend of Zelda gained share of searches among game publishers worldwide, from 18.7% to 25.5%. - In September 2026, Take-Two lost share of searches among game publishers worldwide, from 6.1% to 2.2%. - In September 2026, Nintendo lost share of searches among game publishers worldwide, from 64.4% to 62.3%. - In September 2026, EA Sports FC lost share of searches among game publishers worldwide, from 2.2% to 1%. - Square Enix’s share of searches among game publishers worldwide has lost ground for 3 months in a row, from 4.3% to 3.3% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Game publishers | 3.4M | 69.1% | 1 | | Nov 2025 | Game publishers | 4.1M | 71.2% | 1 | | Dec 2025 | Game publishers | 4.1M | 72.4% | 1 | | Jan 2026 | Game publishers | 3.4M | 65.1% | 1 | | Feb 2026 | Game publishers | 3.4M | 66.7% | 1 | | Mar 2026 | Game publishers | 3.4M | 64.1% | 1 | | Apr 2026 | Game publishers | 3.4M | 63.3% | 1 | | May 2026 | Game publishers | 3.4M | 64.8% | 1 | | Jun 2026 | Game publishers | 3.4M | 64.4% | 1 | | Jul 2026 | Game publishers | 3.4M | 67.6% | 1 | | Aug 2026 | Game publishers | 3.4M | 64.4% | 1 | | Sep 2026 | Game publishers | 4.1M | 62.3% | 1 | ## How are Nintendo’s branded searches counted? Brandwave collects information about searches that people make online using Nintendo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nintendo” ## Which game publishers compete with Nintendo? - [The Legend of Zelda](/demand/global-en/brands/the-legend-of-zelda): Head-to-head: /demand/global-en/compare/nintendo-vs-the-legend-of-zelda - [Capcom](/demand/global-en/brands/capcom): Head-to-head: /demand/global-en/compare/capcom-vs-nintendo - [Square Enix](/demand/global-en/brands/square-enix): Head-to-head: /demand/global-en/compare/nintendo-vs-square-enix - [Take-Two](/demand/global-en/brands/take-two): Head-to-head: /demand/global-en/compare/nintendo-vs-take-two - [EA Sports FC](/demand/global-en/brands/ea-sports-fc): Head-to-head: /demand/global-en/compare/ea-sports-fc-vs-nintendo - [Ubisoft](/demand/global-en/brands/ubisoft) - [Activision Blizzard](/demand/global-en/brands/activision-blizzard) ## Who owns Nintendo? Nintendo is owned by Nintendo. Brandwave also tracks The Legend of Zelda, Mario Kart and Nintendo Switch, owned by the same company, worldwide. - [Nintendo](/demand/global-en/companies/nintendo): Owns 4 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Nintendo? Nintendo is owned by Nintendo. Brandwave also tracks The Legend of Zelda, Mario Kart and Nintendo Switch, owned by the same company, worldwide. ## Cite this page Brandwave. "Nintendo: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/nintendo This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nintendo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.