--- title: "Nintendo Switch: search popularity and Share of Search worldwide" description: "Nintendo Switch is a games console sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/nintendo-switch" publisher: "Brandwave" --- # Nintendo Switch: search popularity and Share of Search worldwide Nintendo Switch is a games console sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nintendo Switch - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among video game consoles**: 19% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Video game consoles | 3 | 19% | 3.4M | | Gaming platforms | 3 | 20.5% | 3.4M | | Gaming console brands | 2 | 20.8% | 3.4M | - [Video game consoles](/demand/global-en/categories/video-game-consoles) - [Gaming platforms](/demand/global-en/categories/gaming-platforms) - [Gaming console brands](/demand/global-en/categories/gaming-console-brands) ## How has branded search demand for Nintendo Switch changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Nintendo Switch worldwide fell from 4.1M to 3.4M. - Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among video game consoles worldwide decreased from 21.8% to 19%. - Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among video game consoles worldwide peaked at 27.4% in March 2026 and was lowest at 15.1% in July 2026. - Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among gaming platforms worldwide decreased from 24.1% to 20.5%. - Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among gaming platforms worldwide peaked at 30.2% in March 2026 and was lowest at 16% in July 2026. - Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among gaming console brands worldwide decreased from 25% to 20.8%. - Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among gaming console brands worldwide peaked at 31.5% in March 2026 and was lowest at 18.1% in July 2026. ## How did search popularity change for video game consoles worldwide in August 2026? - In August 2026, Nintendo Switch gained estimated Share of Search among video game consoles worldwide, from 15.1% to 19%. - In August 2026, Xbox gained estimated Share of Search among video game consoles worldwide, from 41.2% to 42.4%. - In August 2026, PlayStation lost estimated Share of Search among video game consoles worldwide, from 33.7% to 28.3%. - Estimated monthly branded searches for Meta Quest worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026. - Estimated monthly branded searches for Steam Deck worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026. ## How did search popularity change for gaming platforms worldwide in August 2026? - In August 2026, Nintendo Switch gained estimated Share of Search among gaming platforms worldwide, from 16% to 20.5%. - In August 2026, Xbox gained estimated Share of Search among gaming platforms worldwide, from 43.5% to 45.8%. - In August 2026, PlayStation lost estimated Share of Search among gaming platforms worldwide, from 35.6% to 30.6%. - In August 2026, Steam lost estimated Share of Search among gaming platforms worldwide, from 3.9% to 2.3%. - Estimated monthly branded searches for GOG worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. ## How did search popularity change for gaming console brands worldwide in August 2026? - In August 2026, Nintendo Switch gained estimated Share of Search among gaming console brands worldwide, from 18.1% to 20.8%. - In August 2026, ASUS gained estimated Share of Search among gaming console brands worldwide, from 10.8% to 12.2%. - In August 2026, Xbox lost estimated Share of Search among gaming console brands worldwide, from 49.4% to 46.5%. - In August 2026, Sony lost estimated Share of Search among gaming console brands worldwide, from 18.1% to 17%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Video game consoles | 4.1M | 21.8% | 3 | | Nov 2025 | Video game consoles | 5M | 20.7% | 3 | | Dec 2025 | Video game consoles | 5M | 19.5% | 3 | | Jan 2026 | Video game consoles | 3.4M | 18.1% | 3 | | Feb 2026 | Video game consoles | 2.7M | 17.1% | 3 | | Mar 2026 | Video game consoles | 5M | 27.4% | 2 | | Apr 2026 | Video game consoles | 3.4M | 20.2% | 3 | | May 2026 | Video game consoles | 4.1M | 23% | 3 | | Jun 2026 | Video game consoles | 3.4M | 18.7% | 3 | | Jul 2026 | Video game consoles | 2.7M | 15.1% | 3 | | Aug 2026 | Video game consoles | 3.4M | 19% | 3 | | Sep 2026 | Video game consoles | — | — | — | | Oct 2025 | Gaming platforms | 4.1M | 24.1% | 3 | | Nov 2025 | Gaming platforms | 5M | 24.2% | 3 | | Dec 2025 | Gaming platforms | 5M | 22.5% | 3 | | Jan 2026 | Gaming platforms | 3.4M | 20.6% | 3 | | Feb 2026 | Gaming platforms | 2.7M | 19.2% | 3 | | Mar 2026 | Gaming platforms | 5M | 30.2% | 2 | | Apr 2026 | Gaming platforms | 3.4M | 22.6% | 3 | | May 2026 | Gaming platforms | 4.1M | 26.2% | 3 | | Jun 2026 | Gaming platforms | 3.4M | 20.3% | 3 | | Jul 2026 | Gaming platforms | 2.7M | 16% | 3 | | Aug 2026 | Gaming platforms | 3.4M | 20.5% | 3 | | Sep 2026 | Gaming platforms | — | — | — | | Oct 2025 | Gaming console brands | 4.1M | 25% | 2 | | Nov 2025 | Gaming console brands | 5M | 25.2% | 2 | | Dec 2025 | Gaming console brands | 5M | 25.7% | 2 | | Jan 2026 | Gaming console brands | 3.4M | 20.6% | 2 | | Feb 2026 | Gaming console brands | 2.7M | 20.1% | 2 | | Mar 2026 | Gaming console brands | 5M | 31.5% | 2 | | Apr 2026 | Gaming console brands | 3.4M | 24.1% | 2 | | May 2026 | Gaming console brands | 4.1M | 27.9% | 2 | | Jun 2026 | Gaming console brands | 3.4M | 21.5% | 2 | | Jul 2026 | Gaming console brands | 2.7M | 18.1% | 2 | | Aug 2026 | Gaming console brands | 3.4M | 20.8% | 2 | | Sep 2026 | Gaming console brands | — | — | — | ## How is Nintendo Switch measured? Brandwave collects information about searches that people make online using Nintendo Switch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “switch 2” ## Which video game consoles compete with Nintendo Switch? - [Xbox](/demand/global-en/brands/xbox): Head-to-head: /demand/global-en/compare/nintendo-switch-vs-xbox - [PlayStation](/demand/global-en/brands/playstation): Head-to-head: /demand/global-en/compare/nintendo-switch-vs-playstation - [Steam Deck](/demand/global-en/brands/steam-deck): Head-to-head: /demand/global-en/compare/nintendo-switch-vs-steam-deck - [Meta Quest](/demand/global-en/brands/meta-quest): Head-to-head: /demand/global-en/compare/meta-quest-vs-nintendo-switch - [Atari](/demand/global-en/brands/atari): Head-to-head: /demand/global-en/compare/atari-vs-nintendo-switch ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nintendo Switch: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/nintendo-switch This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nintendo-switch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.