--- title: "Nikon: search popularity and Share of Search worldwide" description: "Nikon makes cameras sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/nikon" publisher: "Brandwave" --- # Nikon: search popularity and Share of Search worldwide Nikon makes cameras sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nikon - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among golf rangefinders**: 7.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Golf rangefinders | 2 | 7.6% | 450K | | Binocular brands | 2 | 8.9% | 450K | | Camera brands | 3 | 10.1% | 450K | | Camera lenses | 2 | 12.3% | 450K | | Microscope brands | 1 | 44% | 450K | | Rangefinders | 1 | 77% | 450K | - [Golf rangefinders](/demand/global-en/categories/golf-rangefinders) - [Binocular brands](/demand/global-en/categories/binocular-brands) - [Camera brands](/demand/global-en/categories/camera-brands) - [Camera lenses](/demand/global-en/categories/camera-lenses) - [Microscope brands](/demand/global-en/categories/microscope-brands) - [Rangefinders](/demand/global-en/categories/rangefinders) ## How has branded search demand for Nikon changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Nikon worldwide held steady at 450K. - Across the 11 months ending August 2026, Nikon’s estimated Share of Search among golf rangefinders worldwide decreased from 10.8% to 7.6%. - Across the 11 months ending August 2026, Nikon’s estimated Share of Search among golf rangefinders worldwide peaked at 11% in February 2026 and was lowest at 7.6% in June 2026. - Across the 11 months ending August 2026, Nikon’s estimated Share of Search among binocular brands worldwide peaked at 9.1% in April 2026 and was lowest at 5.3% in December 2025. - Across the 11 months ending August 2026, Nikon’s estimated Share of Search among camera brands worldwide decreased from 11.3% to 10.1%. - Across the 11 months ending August 2026, Nikon’s estimated Share of Search among camera brands worldwide peaked at 12% in February 2026 and was lowest at 8.5% in July 2026. - Across the 11 months ending August 2026, Nikon’s estimated Share of Search among camera lenses worldwide decreased from 14.4% to 12.3%. - Across the 11 months ending August 2026, Nikon’s estimated Share of Search among camera lenses worldwide peaked at 14.6% in May 2026 and was lowest at 10.3% in July 2026. - Across the 11 months ending August 2026, Nikon’s estimated Share of Search among microscope brands worldwide peaked at 44% in December 2025 and was lowest at 38.1% in June 2026. - Across the 11 months ending August 2026, Nikon’s estimated Share of Search among rangefinders worldwide increased from 74.9% to 77%. - Across the 11 months ending August 2026, Nikon’s estimated Share of Search among rangefinders worldwide peaked at 78.8% in April 2026 and was lowest at 71% in December 2025. ## How did search popularity change for golf rangefinders worldwide in August 2026? - Estimated monthly branded searches for Blue Tees worldwide rose 50% over 11 measured months, from 4.4K to 6.6K in August 2026. - Estimated monthly branded searches for Garmin worldwide rose 47.5% over 11 measured months, from 3.6M to 5.4M in August 2026. ## How did search popularity change for binocular brands worldwide in August 2026? - In August 2026, Nikon gained estimated Share of Search among binocular brands worldwide, from 7.5% to 8.9%. - In August 2026, Swarovski lost estimated Share of Search among binocular brands worldwide, from 82.9% to 81.3%. - Canon’s estimated Share of Search among binocular brands worldwide has gained ground for 3 months in a row, from 5% to 7.1% in August 2026. - Estimated monthly branded searches for Vortex worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## How did search popularity change for camera brands worldwide in August 2026? - In August 2026, Nikon gained estimated Share of Search among camera brands worldwide, from 8.5% to 10.1%. - In August 2026, Sony lost estimated Share of Search among camera brands worldwide, from 63.1% to 61.7%. - Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026. - Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026. ## How did search popularity change for camera lenses worldwide in August 2026? - In August 2026, Nikon gained estimated Share of Search among camera lenses worldwide, from 10.3% to 12.3%. - In August 2026, Sony lost estimated Share of Search among camera lenses worldwide, from 76.9% to 74.8%. - Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026. - Estimated monthly branded searches for Tokina worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. - Estimated monthly branded searches for Sigma worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. ## How did search popularity change for microscope brands worldwide in August 2026? - In August 2026, Nikon gained estimated Share of Search among microscope brands worldwide, from 38.3% to 44%. - In August 2026, Zeiss gained estimated Share of Search among microscope brands worldwide, from 20.9% to 24.1%. - In August 2026, Olympus lost estimated Share of Search among microscope brands worldwide, from 38.3% to 29.5%. - Estimated monthly branded searches for Leica Geosystems worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026. ## How did search popularity change for rangefinders worldwide in August 2026? - In August 2026, Nikon gained estimated Share of Search among rangefinders worldwide, from 73.2% to 77%. - In August 2026, Vortex lost estimated Share of Search among rangefinders worldwide, from 14.7% to 12.7%. - In August 2026, Bushnell lost estimated Share of Search among rangefinders worldwide, from 12% to 10.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Golf rangefinders | 450K | 10.8% | 2 | | Nov 2025 | Golf rangefinders | 450K | 8.8% | 2 | | Dec 2025 | Golf rangefinders | 450K | 9.2% | 2 | | Jan 2026 | Golf rangefinders | 450K | 9.2% | 2 | | Feb 2026 | Golf rangefinders | 450K | 11% | 2 | | Mar 2026 | Golf rangefinders | 450K | 9.2% | 2 | | Apr 2026 | Golf rangefinders | 450K | 9.2% | 2 | | May 2026 | Golf rangefinders | 450K | 8.9% | 2 | | Jun 2026 | Golf rangefinders | 368K | 7.6% | 2 | | Jul 2026 | Golf rangefinders | 368K | 7.7% | 2 | | Aug 2026 | Golf rangefinders | 450K | 7.6% | 2 | | Sep 2026 | Golf rangefinders | — | — | — | | Oct 2025 | Binocular brands | 450K | 9% | 2 | | Nov 2025 | Binocular brands | 450K | 6.4% | 2 | | Dec 2025 | Binocular brands | 450K | 5.3% | 2 | | Jan 2026 | Binocular brands | 450K | 7.5% | 2 | | Feb 2026 | Binocular brands | 450K | 7.7% | 2 | | Mar 2026 | Binocular brands | 450K | 9% | 2 | | Apr 2026 | Binocular brands | 450K | 9.1% | 2 | | May 2026 | Binocular brands | 450K | 7.7% | 2 | | Jun 2026 | Binocular brands | 368K | 7.5% | 2 | | Jul 2026 | Binocular brands | 368K | 7.5% | 2 | | Aug 2026 | Binocular brands | 450K | 8.9% | 2 | | Sep 2026 | Binocular brands | — | — | — | | Oct 2025 | Camera brands | 450K | 11.3% | 3 | | Nov 2025 | Camera brands | 450K | 10.1% | 3 | | Dec 2025 | Camera brands | 450K | 9.8% | 3 | | Jan 2026 | Camera brands | 450K | 9.6% | 3 | | Feb 2026 | Camera brands | 450K | 12% | 3 | | Mar 2026 | Camera brands | 450K | 11.5% | 3 | | Apr 2026 | Camera brands | 450K | 11.6% | 3 | | May 2026 | Camera brands | 450K | 11.6% | 3 | | Jun 2026 | Camera brands | 368K | 10.1% | 3 | | Jul 2026 | Camera brands | 368K | 8.5% | 3 | | Aug 2026 | Camera brands | 450K | 10.1% | 3 | | Sep 2026 | Camera brands | — | — | — | | Oct 2025 | Camera lenses | 450K | 14.4% | 2 | | Nov 2025 | Camera lenses | 450K | 12.5% | 2 | | Dec 2025 | Camera lenses | 450K | 12.5% | 2 | | Jan 2026 | Camera lenses | 450K | 12.2% | 2 | | Feb 2026 | Camera lenses | 450K | 14.5% | 2 | | Mar 2026 | Camera lenses | 450K | 14.5% | 2 | | Apr 2026 | Camera lenses | 450K | 14.5% | 2 | | May 2026 | Camera lenses | 450K | 14.6% | 2 | | Jun 2026 | Camera lenses | 368K | 12.2% | 2 | | Jul 2026 | Camera lenses | 368K | 10.3% | 2 | | Aug 2026 | Camera lenses | 450K | 12.3% | 2 | | Sep 2026 | Camera lenses | — | — | — | | Oct 2025 | Microscope brands | 450K | 43.7% | 1 | | Nov 2025 | Microscope brands | 450K | 43.8% | 1 | | Dec 2025 | Microscope brands | 450K | 44% | 1 | | Jan 2026 | Microscope brands | 450K | 41.7% | 1 | | Feb 2026 | Microscope brands | 450K | 43.9% | 1 | | Mar 2026 | Microscope brands | 450K | 41.2% | 1 | | Apr 2026 | Microscope brands | 450K | 41.2% | 1 | | May 2026 | Microscope brands | 450K | 43.9% | 1 | | Jun 2026 | Microscope brands | 368K | 38.1% | 1 | | Jul 2026 | Microscope brands | 368K | 38.3% | 1 | | Aug 2026 | Microscope brands | 450K | 44% | 1 | | Sep 2026 | Microscope brands | — | — | — | | Oct 2025 | Rangefinders | 450K | 74.9% | 1 | | Nov 2025 | Rangefinders | 450K | 73.2% | 1 | | Dec 2025 | Rangefinders | 450K | 71% | 1 | | Jan 2026 | Rangefinders | 450K | 74.9% | 1 | | Feb 2026 | Rangefinders | 450K | 78.5% | 1 | | Mar 2026 | Rangefinders | 450K | 77% | 1 | | Apr 2026 | Rangefinders | 450K | 78.8% | 1 | | May 2026 | Rangefinders | 450K | 77% | 1 | | Jun 2026 | Rangefinders | 368K | 73.2% | 1 | | Jul 2026 | Rangefinders | 368K | 73.2% | 1 | | Aug 2026 | Rangefinders | 450K | 77% | 1 | | Sep 2026 | Rangefinders | — | — | — | ## How is Nikon measured? Brandwave collects information about searches that people make online using Nikon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nikon” ## Which golf rangefinders compete with Nikon? - [Garmin](/demand/global-en/brands/garmin): Head-to-head: /demand/global-en/compare/garmin-vs-nikon - [Bushnell](/demand/global-en/brands/bushnell): Head-to-head: /demand/global-en/compare/bushnell-vs-nikon - [Blue Tees](/demand/global-en/brands/blue-tees): Head-to-head: /demand/global-en/compare/blue-tees-vs-nikon - [Precision Pro](/demand/global-en/brands/precision-pro): Head-to-head: /demand/global-en/compare/nikon-vs-precision-pro - [Leupold](/demand/global-en/brands/leupold) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nikon: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/nikon This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nikon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.